Learning Zone Slide Final
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Transcript of Learning Zone Slide Final
WELCOME GE
Course ModulesBeginner:Intermediate:Advanced:
BeginnerResearching Your ProductDrop Shipping vs. WholesalingInside Internet BusinessSelecting a SupplierProduct Selection
Researching Your Product
Coming up with a list of keywordsFinding the demand for your productIdentifying the competition for you productAnalyzing the resultsDemand on Ebay
Objective of module oneAssemble a list of keywordsDetermine supply and demand
Getting a list of Keywords using OvertureGo to Inventory.ocverture.comType your chosen keyword into the get suggestions boxThe results gives you two columnThe first column describes the number of searchesThe second column describes the keyword/phrase
searched forGo trough the list and copy all phrases that apply to
your keyword/idea
Getting a list of Keywords using OvertureNext copy and search the subcategories for
more keywords…Goal one is to come up with as many keywords
as possible, aim for 40+ as a minimum Goal two is to come up with at least 10 product
name keywords out of the list for domains selected
DemandThe number beside the phrase column in Overture
tool shows the demand for that keywordTake a note of this numberAgain, get as many phrases and numbers as you
can 40+ for the keyword/phraseBest to gather phrases with over 1000 searchesUse a spread sheet to for this. (create one for use)
DemandGooglekeywordtools We have a training video on Keyword
Research that covers this and other tools around keyword Broad & phase searches…
CompetitionLets go to Google.comIn the search box type in the following phrase:
(allintitle:"yourphrase")Replace the your phrase with your first keyword
phrase from the Overture research and entercheck the number in the results for the search,This type of search will only bring up the
competition that use the exact phrase their title.
CompetitionSo the allintitle tells us the number of sites
using that phrase in the title of their siteThis is then an indicator of how many sites
are already using that phraseWe want to focus on the phrases that are less
competitive but high search volume
Analyzing the resultsYou should go through the list and highlight the
phrases that fits the following criteria25'000 monthly search volume Broad and
Phrase match on google keywordtools Less than 15,000 sites from the allintitle searchSOME INDUSTRIES WILL DIFFER SO YOU
MAY WANT TO DO LESS THAN 20.000 SEARCHES ALLINTITLE…
Analyzing the resultsThis type of research will give you the best phrasesDecide which of these phrases are best for your siteCheck with cheap cheap domains for the keyword
availability
Another way to research your keywords is via ebayGo to ebay.com (sign up if you don't have an
buyers account)Click on the advance searchEnter your keyword for your product ideaCheck the "completed listings only" boxClick the search button
Another way to research your keywords is via ebayThe results that come up show you what is selling
on ebayLook at the price in the listThe prices in green are the product that have
been soldThe prices in red are items that have not been
soldTake note of what is selling and what's not selling
Another way to research your keywords is via ebay
Is there is a good amount of your keyword/product being sold
This can indicate that is a good keyword/product
SummaryThings to do is…Create a log spreadsheetCreate a long list of keywords phrasesFind out the demand and competition for your
chosen phrasesAnalyze the numbers and highlight your best
phrasesLook over the phrases and decide on the ones
you want to use according to them matching up to your criteria
Summary
Once you have completed the steps in this module you should then be abele too…
1.Assemble a targeted list of keywords2.Determine supply an demand
How to get startedMake a list of 40 or more phrases for each
idea/productWrite down the number of searches for each
phrase and place them in a spreadsheetGet the allintitle number for each phraseHighlight phrases that are over 1000 searches
and under 15.000 competingCheck the popularity of your product on other
site like Ebay or Amazon or ClickBank by conducting listing researches
Thank You If you found this information to be of value why notvisit www.chrisegibson.com to watch the rest of the E-commerce series…
Coming SOON!