Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013
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Transcript of Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013
![Page 1: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/1.jpg)
LEARNING TO TELL
YOUR ONLINE STORY
C h i e f S t r a t e g i s t o f I n m a n N e w s
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#APRinnovate
![Page 10: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/10.jpg)
1. Appeals to emotions
1. Creates intimacy
1. Engage consumers
1. Reaches a large
audience
#APRinnovate
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#APRinnovate
![Page 13: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/13.jpg)
#APRinnovate
![Page 14: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/14.jpg)
1. Be personal
2. Be real – authenticity is key
3. Share what you love
4. Share moments in real estate
5. Look at your life as content. Events, broker tour,
clients you work with. #APRinnovate
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1. What does it feel like to live in (city)?
• Dining
• Places to visit
• Hot spots
2. Your interests
3. Homes – unique features
4. Your family
5. What you are passionate about#APRinnovate
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#APRinnovate
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#APRinnovate
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#APRinnovate
![Page 20: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/20.jpg)
#APRinnovate
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#APRinnovate
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#APRinnovate
![Page 24: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/24.jpg)
#APRinnovate
![Page 25: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/25.jpg)
#APRinnovate
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1. Add captions and descriptions to quotes
or videos
2. Overlay a “call to action”
3. Add keywords and images to video
description
4. Include watermark or website URL on
original photos
#APRinnovate
![Page 27: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/27.jpg)
#APRinnovate
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#APRinnovate
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#APRinnovate
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#APRinnovate
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#APRinnovate
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#APRinnovate
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#APRinnovate
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#APRinnovate
1. Be authentic
2. Be real
3. Use images and videos to tell the story
4. Look at your life as content
5. Use every opportunity to tell your online
story!
![Page 37: Learning to Tell Your Online Story - Alain Pinel Realtors Keynote Presentation 2013](https://reader034.fdocuments.in/reader034/viewer/2022042816/5594a2f11a28ab8b548b4725/html5/thumbnails/37.jpg)
#APRinnovate
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