B L A C K. A Tuxedo.Caviar. The little black dress. Alain Pinel Realtors.
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Transcript of B L A C K. A Tuxedo.Caviar. The little black dress. Alain Pinel Realtors.
B L A C K.
A Tuxedo.
Caviar.The little black dress.
Alain Pinel Realtors.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
In matters of residential real estate, Alain Pinel Realtors
can provide you with everything you need to
answer the questions that you have.
The more significant the decision, the more comparisons inevitably occur.
Comparisons
Decisions are based on a series of comparisons.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Founded in 1990 26 prestigious and luxurious office locations Member of Leading Real Estate Companies of the
WorldTM
Charter Member of Luxury Portfolio – Fine Property Collection
2006 Sales Volume – Nearly $7 billion Ninth largest company in the nation based on sales
volume Largest independent real estate firm in the Bay Area Highest average sales price and the highest per
office sales volume of any broker in the country Highest agent productivity ranked by sales volume
Alain Pinel Realtors
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Lisa Cartolano
My commitment and persistence to servicing my clients’ needs has made me a seasoned professional who is upfront, honest, and most importantly, patient.
As the real estate market changes, I know I need to change with it. With the bulk of real estate searches now happening online, I have focused my education on using this technology to help focus marketing to buyers using the internet to find homes and to help buyers the best real estate for their needs. I am ePro-certified by the National Association of REALTORS® (NAR), of which only one percent of all REALTORS in the country are graduates.
Additionally, I am Quality Service Certified, which is a program that ensures a realtor is consistent, reliable, accountable, and responsive to her clients. If you are looking for a patient and committed professional to help you make a successful real estate choice, please contact me.
Lisa Cartolano, e-pro, QSC
Realtor®
Direct 510.213.1139
Web: www.LisaCartolano.com
Blog: www.NoSchmooze.com
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Quality Service Matters
I am a Quality Service Certified® Professional
This is new training program, leading to certification, for real estate professionals. It requires agents to follow specific procedures and introduces standards of practice for the benefit of the consumer.
How Does Quality Service Certification® Benefit the Consumer?
When consumers spend significant dollars for a service, they expect consistency, reliability, accountability and responsiveness from that professional provider. Until now, the absence of service standards in the real estate industry contributed to the inconsistency of satisfaction and value experienced by the home seller and home buyer. Thus, the Quality Service Certification® program was created to offer greater value for the home seller or home buyer by providing consistent, reliable, accountable and responsive service for every real estate transaction. This service is provided by a Quality Service Certified real estate practioner.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Quality Service Guarantee
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Embracing Technology Tools
At Alain Pinel Realtors we understand the importance of your time and need to access information quickly. Alain Pinel is one of the few agencies in the Bay Area to embrace and utilize technological tools to provide better service to our clients
Digital Signatures: All documents in the real estate transaction can be signed digitally. This means you can be any where in the world at any time of the day you can sing documents in a timely manner as long as you have internet access.
Online Transaction Management: All documents in the real estate transaction can be managed and viewable by you online. A secure website with secure encrypted access will allow you to have access to all the documents and files associated with the sale of your home. At the end of the transaction a CD of all the files will be burned for you for you to have.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Marketing Your Home -A Basis For Comparison
The single most
important factor in
selling your home
successfully – which
means quickly and at
the highest possible
price – is marketing.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
The size, age, style and condition of the home.
The size, shape and topography of the lot.
The quality of construction.
The desirability of the city, school system, community activities and proximity to shopping and entertainment.
Safety and security.
The selling prices of comparable properties.
Understanding Fair Market Value
Fair market value can fluctuate, depending on a range of factors, including the
area’s current economic situation and perceived desirability. Other factors
include:
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Fully 90% of buyers consult a Realtor during their home searches, according to the National Association of Realtors.71% of homebuyers look at yard signs and 15% of buyers find the home they purchase by driving through neighborhoods and seeing a yard sign.Advertising in local newspapers, and large national newspapers, especially for luxury properties, extends your reach to the largest number of potential buyers.
In 2005, 79% of buyers used the Internet at some point during their search of a home. More buyers used the Internet than used newspaper advertisements – 50%. 24%, up from 15% - first found the home they purchased on the Internet.
Holding your home open can increase the visibility of your home on the market and thus increase the pool of potential home buyers.Home books and magazines are targeted publications that market your home to engaged readers in a beautiful glossy and color format.
Newspaper AdvertisingThe Internet
Where Buyers Come From
Agent ReferralsYard SignsOpen HousesHome Book or Magazine
In the greater Bay Area, the majority of buyers are
from the local area. However, a significant
percentage of home buyers are from out of town,
out of state or even out of the country. Actual
numbers tend to vary with the economy, but it is
an important factor that we take into account
when developing a marketing strategy.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
What Buyers Will Pay
The number of
people who will look
at a property is
directly related to
its price in relation
to market value.
Our goal is to price
a property within
reach of potential
buyers – at or above
market value.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Print Advertising
Newspapers
Regional Real Estate Guides
Lifestyle Publications
Luxury Home Publications
Marketing Your HomeSelling success is directly proportional to the amount of exposure your home receives. For that reason, advertising is a key element of an effective marketing strategy. We advertise your property throughout our target areas in a variety of media outlets.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
apr.com
Multiple Listing Service
trulia.com
Other Online Resources:
San Jose Mercury News
Contra Costa Times
Luxury Real Estate
Luxury Portfolio
Leading RE Companies of the World
Realtor.com
MSN Real Estate
AOL House & Home
Virtual Home Tours
Marketing Your HomeSelling success is directly proportional to the amount of exposure your home receives. For that reason, advertising is a key element of an effective marketing strategy. We advertise your property throughout our target areas in a variety of media outlets.
Online Marketing
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Marketing Your Home
As the real estate market changes, I know I need to change with it. With the bulk of real estate searches now happening online, I have focused my education on using this technology to help focus marketing to buyers using the internet to find homes and to help buyers the best real estate for their needs. I am ePro-certified by the National Association of REALTORS® (NAR), of which only one percent of all REALTORS in the country are graduates.
According to the National Association of Realtors over 80% of all home buyers start their home search online. In this market you must utilize the Internet Marketing tools to provide maximum exposure to buyers.
In addition to the online marketing services provided by Alain Pinel for online advertising I will:
Create a website for your home with pictures and information regarding the home for easy access to information for buyers
Create a video that will be posted on You Tube and other video website portals.
Advertise on my Blog: Real Estate News Without The Schmooze Advertise on my website Place your home on Realtor.com, Tulia.com, Zillow.com, Postlets.com,
Craigslist.org in addition to the web portals Alain Pinel places all of their listings
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Direct Marketing
Marketing Your HomeSelling success is directly proportional to the amount of exposure your home receives. For that reason, advertising is a key element of an effective marketing strategy. We advertise your property throughout our target areas in a variety of media outlets.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Maximizing your home’s appeal
can have two powerful effects.
First, it can increase the selling
of your home. Second, it can
shorten the time that your
home is on the market.
Make The Kitchen And Baths Sparkle
Use A Professional Staging Service
Welcome A Buyer In
Make A Good First Impression
Staging Your Home
Lighten The Living Area
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Relocation Services
Bay Area residents come from
every corner of the world. We
can reach these soon-to-be-
residents with information about
your property through our
Relocation Department and its
relationship with Leading Real
Estate Companies of the WorldTM
and corporate human resource
departments.
apr.com | APR COUNTIES | Santa Clara | San Mateo | San Francisco | Alameda | Contra Costa | Monterey | Santa Cruz
Alain Pinel RealtorsExperience the difference for yourself.