Learn the secrets of marketing through Facebook
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Learn the secrets of Marketing through Facebook Niamh Norton, Head of Product Marketing EMEA Joris Korbee, Account Manager EMEA @AdRoll
Transcript of Learn the secrets of marketing through Facebook
Learn the secrets of Marketing through FacebookNiamh Norton, Head of Product Marketing EMEAJoris Korbee, Account Manager EMEA
@AdRoll
Sarah Cunningham
[email protected] [email protected] Hi both - I have sent this to Marketing Week so please do not make any updates! Thanks!
Sarah Cunningham
[email protected] [email protected] We need to select a case study to discuss. Have a think and we can put it in tomorrow. :)
Scott Racette
blank slide?
Scott Racette
Do you want the Mobile App slide from the sales deck [email protected] ?
Sarah Cunningham
[email protected] Hey can you add it as the next slide so I can see if it's the correct version (mobile app install) As I think I had a look and it's our general one - not specific to Facebook... which we need :)
Scott Racette
Done, check it out below
Sarah Cunningham
Lets keep the two versions for now and I'll ask the presenter tomorrow! Thanks!
Scott Racette
We lost this one when the master changed [email protected] , it's the full image CRM - I don't have the image file that was used.
Jean-Christophe Mignon
[email protected] can you add the additional CM Telecom case study slide?
Sarah Cunningham
Tips
Sarah Cunningham
Case Study 2
Sarah Cunningham
[email protected] Again - txt is too small. Can you please rearrange so that we have global on one line, then US & Europe and then Aus & Japan
Sarah Cunningham
See next slide
Sarah Cunningham
We will make a copy for EMERCE
Sarah Cunningham
Can we get the 5 graphs on their own in hi-res and the map as the background - almost washed out if you get me? Like a watermark?
Scott Racette
Empty slide?
Sarah Cunningham
hi res version
Sarah Cunningham
Add from CRM one sheeter
Scott Racette
Do you want the CRM one sheeter slide we've already made from the sales deck?
Sarah Cunningham
Yes please!
Sarah Cunningham
[email protected] please add slide on CRM
Sarah Cunningham
Do not have the final version of this slide to insert
Scott Racette
This is still in the process of being published
Sarah Cunningham
I reviewed final version yesterday so Megan has this :)
Sarah Cunningham
[email protected] Megan has the final version of this slide
Google Ad ExchangeYahoo! Ad ExchangeAppNexusPubmaticMicrosoft Ad ExchangeSmaato IncAOL MarketplaceCox Digital Solution LLCMillennial Media Exchange152 Media LLCQ1Media Inc.SovrnMatomy MediaYellowhammer Media Group
UnderDog MediaTechnorati MediaYieldPartnersImprove DigitalNine MSNTwitterBrightRollRubiconLifestreetBeanStock Media Inc.Audience SquareMailOnlineBatanga Media ExchangeFairfax Digital
Webisaba LtdZedo IncGourmet AdsDefy MediaSay MediaLinkedIn CorporationUnited Internet MediaPhotobucketNexageMicroadFacebookOpenXOpenX JapanBidswitch
WordpressAdiantAdmaxAdMetaAdskomFalk TechnologiesFloor6GenieeSmart AdserverSonobiSwitchConceptsYieldOneApple iAdMoPub
Our Reach
Sarah Cunningham
Feel free to delete / add for EMEA
Sarah Cunningham
Is there an updated version of this slide to show the partners we work with - Apple iAd should be here...
Retargeting
1State of the Industry Report 2014, AdRoll
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Agenda
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Facebook at a glance
Sarah Cunningham
Example news clipping to use
Scott Racette
Is this the news clipping you want [email protected] ? Do you have a high res file?
Sarah Cunningham
I just searched this on the web. Do we have anything to show we are a FB marketing partner like a badge or something?
Scott Racette
I'm not aware of anything like this, I asked Chris - will let you know what he says
In-depth review of over 55,000 campaigns, which served 37 billion impressions.
Globally, AdRoll saw a 31% increase in average spend per advertiser (ASPA) on Retargeting on Facebook.
Facebook by the numbers
Global trends
Investment by industry
Sarah Cunningham
Global should be up top & Japan below like previous slide
Sarah Cunningham
Text is too small - we can lay these out better & increase text size
B2B adoption and ROI gainsB2B marketers are now executing successful branding and lead-generation campaigns on Facebook.
Use Facebook to unlock cross device potential
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Facebook ad formats
Scott Racette
Text bigger
Sarah Cunningham
Can we lift these images from the report but cut down the amount of text? I've placed white boxes over some text..
Facebook mobile app install
AdRoll saw spending on mobile app install campaigns increase by 12x and drive 13.8x more installs year over year.
Mobile app installs
Encourage engagement by asking questions in the ad title.
Draw attention using words like “Free” or “Sale.”
Use exclamation points and quotations to amplify the call to action.
Choose images and colors that look vivid against Facebook’s blue and white.
Cast a wide net by testing as many ads as possible.
Try landing pages that are higher or lower in your sales funnel to see which lead to more
conversions.
Optimise all your ads
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Facebook CTA’s - small button, big impact
Sarah Cunningham
[email protected] can we get hi-res version
Niamh Norton
Taken from this blog post: http://blog.adroll.com/best-practices/newsflash-facebook-cta-buttons-really-work
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
AdRoll Carousel Ads delivering on FacebookDYNAMIC CREATIVE VS. STATIC ADS+ 24% Impression reach- 6% CPC- 41% CPA
When comparing AdRoll Dynamic Creative with static creative on Facebook, dynamic ads were a clear winner.
Jean-Christophe Mignon
[email protected] Hey Sarah, slide 3,4,5 is different in look & feel vs. slide 6. Can we adjust ?
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
Tip 1: Leverage CRM data
Tip 2: Leverage all Facebook cross device ad formats
Tip 3: Use CTA buttons
Tip 4: Implement dynamic carousel ads
Tip 5: Go full funnel!
Tips & tricks!
6.9x Conversion rate
3x ROI
ROI: 1.5x higher than web
50% lower than CPA goal
Success Stories
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Check out the Prelaunch Guide
Niamh Norton
Blow up this image so they can read the 'In this guide' please
Sarah Cunningham
[email protected] would you be able to format this like the FB report in slide 8?
Sarah Cunningham
Getting started - take screen shot from pre launch guide
Key takeaways
Retargeting on Facebook drives ROI for AdRoll customers
Huge cross-device potential
Increase effectiveness of retargeting with first-party data
Advertisers worldwide experienced a massive lift in performance
AdRoll saw increased adoption in B2B campaigns
Leverage all Facebook has to offer!
Sarah Cunningham
Are there icons we could use instead of the bullet points. We can shorten the text here too as it's too much.
Scott Racette
We might have icons for some of the bullet points but others are pretty vague. I'll see what I can do.
Facebook by the Numbers
Tips & tricks for Facebook Campaigns
Getting started
Q&A
Download the report
