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  • 1. Overview: Short History What is Lean Startup? How can I use Lean Startup? Start-up Strategy Lean Startup + YOU Presentation by Chris Zobrist (czobrist@cal.berkeley.edu)

2. Steve Blank Co-Founded 8 Startups 1996: Started E.piphany (CRM Software) 1998: $3.4mil sales 1999: IPO raised $72mil Customer Development 3. Eric Reis (student of Steve Blank at UC Berkeley) Co-Founded 2 Startups 2004: Started IMVU (3D Chat Client) 2009: $20mil sales 2010: $40mil sales Customer Development + Agile 4. Based on Lean Manufacturing 5. Build, Measure, Learn Cycle Learn through Rapid Prototyping and Experiments Tactics: Lead Users Smoke Tests A/B Tests 6. Cust Dev + Agile = Lean Startup Both frameworks are very detailed 7. For most entrepreneurs, they are TOO detailed So, how to make it more SIMPLE.. and USEFUL? 8. Lean Philosophy Lean = Minimize Waste Waste = A product that no one will use Build only products your customers will use How can we build a product our customers will use? 9. Is Lean Startup right for me? Useful Ideas #1: Minimize Startup Costs 10. Is Lean Startup right for me? Useful Idea #2: Learn quickly what Customers need 11. Is Lean Startup right for me? Useful Idea #3: Validate Customer Demand through Experiments and making and testing Prototypes 12. Lean Startup Philosophy in Use Most Seed Accelerators/Incubators follow Lean Philosophy: Y Combinator (US) Tech Stars (US) Seed Camp (UK) Startup Sauna (EU) Startup Chile (Chile) JFDI (Singapore) 13. Is Lean Startup right for my Startup? Key Question: Does your Product involve writing new software? If not, then the Agile of Lean Startup may not be useful for you. 14. Customer Development Framework 15. NO SURVEYS!!! Face- to-face Lead User interaction and observation is REQUIRED Step 1 Customer Discovery Who is your Customer? Identify, Observe, and Interact with your Lead User 16. Five Discovery Skills Become a Master Innovator by 1.Associating 2.Questioning 3.Observing 4.Networking 5.Experimenting 17. For more on these and other topics: E-mail: czobrist@cal.berkeley.edu Launching July 2012: One-Year Masters of Science in Innovation, Leadership, and Entrepreneurship (English) Designed to train High-Potential Innovators Learning through real-world Experience Connections to Industry and Investors Go to facebook.com/jvn.ms.ile in collaboration with: