The Startup, The Enterprise and Offshore Development:Building an Ecosystem to Change the World

Let’s Begin with Why…‘History Belongs to the Builders’

Jeff LawsonCEO & Co Founder, Twilio

LondonSeptember 16, 2016

The Startup

Mission:

Transform The Travel Experience

with Digital

Technology:

Android, Mobile Networks &

Proprietary Software

Vision:

Connected Travelers Crossing the Globe with

Tailor Made Content

The Enterprise

~2.2M Rental Cars in US ~ 200K Employees

~ 78M International Travelers

~$27B in Revenue ~ 21,000 Locations

~ $460B in Travel Spend

The Global Engineering Team

Web Application Development

Mobile Application Development

Platform Integration

Requirements Support

DevOps & Cloud Management

Quality Engineering

Lesson 1: Establish Go To Market Partnerships Early

Marketing

Sales Channels

Customer Experiences

Embedding Start Up Offerings in Enterprise Product Portfolios Enables Start Ups to:

• Gain Greater Exposure to Customers

• Leverage Established Sales Channels

• Iterate Rapidly on Enhancing Customer Experiences

Lesson 2: Build A High Performance Product TeamHigh Performance Teams Have

• Strong Relationships

• Laser Beam Focus on Customer Journeys and Experiences

• Agility at Their Core

Lesson 3: Understand the Time Commitment

Start Up Statistics

• 25% Fail in Year 1

• 50% Fail in the First Five Years

• Do Not Expect a Quick Exit!

Still Interested? Now is the Time!

Fintech

• Trajectory for Record VC Funding in 2016 ($16B)

• Active Engagement of Key Financial Enterprises (Banks, Wealth Management, etc)

Healthcare

• Record VC Funding in 2015 ($15B)

• Active Engagement of Key Health Care Enterprises (Hospitals, Insurance Organizations, etc)

• ‘History Belongs to the Builders’

• Strategic Partnerships with Enterprises Represent an Excellent Path to Market for Early Stage Businesses

• Start Ups With Distributed (Global) Product Development Teams Can Be Highly Competitive When The Proper Frameworks are Implemented

• Fintech & Healthcare Sectors Have Tremendous Opportunities for Strategic Partnerships

Summary

Thank you!

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Thank You

cbon@softserveinc.com