GROWING STRONG

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GROWING GLOBAL

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Evgenia Logunova Marketing Manager The Linx Group (Linxtelecom & Linxdatacenter)

INTRODUCTION

-  Hi! I am… / My name is… -  I represent (Co. / Uni name) -  My great idea is about…

IDEAS WORTH FOLLOWING

Insanely popular chat app for work Latest valuation: $2.8b (March 2015) Total equity funding: $315m Competitors: Chatter, Google, HipChat, Jive, Microsoft, Salesforce Location: San Francisco, Calif. Founded in 2009

Everyone’s private driver Latest Valuation: $41.2b (Dec 2014) Total equity funding: $2.8b Competitors: Lyft, Sidecar, Hailo, Didi Dache, Kuaidi Dache, Ola Cabs Location: San Francisco, Calif. Founded in 2009

Welcome home! (A trusted community marketplace for people to list, discover, and book unique accommodations around the world) Latest valuation: $10.0b (April 2014) Total equity funding: $800m Competitors: HomeAway, Orbitz, Diamond Resorts, Wimdu Location: San Francisco, Calif. Founded in 2008

IDEAS WORTH FOLLOWING

Music for everyone Latest valuation: $8.4b (April 2015) Total equity funding: $921m Location: Stockholm, Sweden Founded in 2006 Competitors: Apple, Google, Pandora

Trusted ridesharing. Connecting people who need to travel with drivers who have empty seats Latest Valuation: ~$1b Total equity funding: ~$110m Competitors: Lyft, Uber, CiteeCar, ZIpCar, RelayRides Location: Paris, France Founded in 2006

A free service to send big or small files from A to B Latest valuation: $100 - $200 million (February 2015) Total equity funding: $25 Million (received in February 2015) Location: Amsterdam, The Netherlands Founded in 2006 Competitors: Dropbox, Box, Hightail (formerly YouSendIt)

Paul Sciarra | Ben Silbermann | Evan Sharp

Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you Latest valuation: $11.0b (March 2015) Total equity funding: $1.3b Competitors: Facebook, Instagram, Twitter Location: San Francisco, Calif. Founded in 2009

Ben Silbermann

The Linx Group: Key Facts

The Linx Group International Reach

WATCH  THE  VIDEO      

We are the preferred business partner for managing data in tomorrow's world

The Linx Group’s Vision

The Linx Group Solutions Portfolio

Datacenter Telecommunications Cloud

IPL IP Ethernet

VPoP

Lambda

Lease Line

MPLS-VPN Etherlinx CG

Etherlinx 2.0

Security

DIA

Core Added Value IaaS

Virtual Datacenter

Back-up-as-a-Service

Virtualization

Colocation

Disaster Recovery

Dedicated Server

Data Back-up

Connectivity

Managed Hosting

Managed Services

Technical Assistance

IPT

High availability

Scalability

Dark Fiber

THE BILLION DOLLAR STARTUP CLUB (Venture-backed private companies valued at $1 billion or more)

http://graphics.wsj.com/billion-dollar-club/    

SPEAKING OF MARKETING MAGIC…

KEY PILLARS    

Customer Intelligence

•  Gender Characteristics •  Culture/Economy Background •  Customer Need •  Decision Making & Purchasing Specifics •  “Honey spots”

Market Intelligence

•  Market Economy/Regulations •  Market/Industry Trends •  SWOT •  Best Case Practices

Business Intelligence

•  Portfolio of solutions •  Management/Operations

principles •  Channels & Time to market •  Customer Service •  Financial management

MARKETING & SALES CYCLE

AWARENESS

INTEREST

UNDERSTANDING

ENGAGEMENT

TRIAL

PURCHASE

MARKETING TACTICS

BRAND POSITIONING

MESSAGING

SOCIAL MEDIA

PR

SERVICES

REFERENCES

RESULTS ORIENTED, MEASURED EXECUTION!

YOUR IDEA WORTH SHARING

•  WHAT MAKES YOUR IDEA NECESSARY IN TODAY’S WORLD? WHAT ARE THE EXISTING CUSTOMER CHALLENGES THAT YOUR SOLUTION/IDEA SOLVES?

•  WHAT DO YOU PROMISE TO CUSTOMERS? WHAT MAKES YOU VALUABLE TO YOUR CUSTOMERS?

•  WHAT ARE YOUR KEY CHARACTERISTICS? (VALUES, PRINCIPLES, BELIEFS)

•  WHAT MAKES YOUR STAND OUT AMONG YOUR COMPETITORS?

•  WHAT DOES IT FEEL LIKE TO ENGAGE WITH YOUR IDEA/COMPANY? •  HOW WOULD YOU PRESENT YOURSELF/YOUR STARTUP TO THE WORLD?

(DRAFT A SHORT PITCH)

QUESTIONS 4 YOU  

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 190 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetize their extra space and showcase it to an audience of millions.  

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer.

EXAMPLES

The Linx Group (Linxtelecom and Linxdatacenter) is an international Telecommunications-, Data Center- and Cloud solutions provider with headquarters in Amsterdam, the Netherlands, and international reach across the globe. Due to interconnected data centers, strategically located in Tallinn, Moscow, Saint Petersburg and Warsaw, and an extensive Eastern and Central European connectivity network, we provide our customer with an easy yet secure solution to stream and store their data across the borders.  

EXAMPLES

HOMEWORK

•  STAY FOCUSED!

•  CONTINUOUSLY MEASURE THE RESULTS.

•  CREATE A NETWORK OF FOLLOWERS AND CONVERT THEM INTO BRAND ADVOCATES (BOTH EXTERNAL AND INTERNAL).

•  GENERATE SMART, CLEAR AND ENGAGING CONTENT. SHARE OFTEN!

•  STAY PROUD AND MOTIVATED!

TO DOs  

Q&A