Lean UX
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Transcript of Lean UX
LEAN UXRyan Winzenburg
1Tuesday, April 9, 13
LEAN UX
Vision
Design
MVPs
Research
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VISION
• Assumptions
• Hypothesis
•Outcomes
• Features
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PREPARATION
•Divergent Process
• Research
• Analytics
• Usability Report
• Past Success/Failures
• Stakeholder Input
• Competitive Analysis
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BUSINESS ASSUMPTIONS
• I believe my customers have a need to _______ .• These needs can be solved with _______ .• My initial customers are (or will be) _______ .• The #1 value a customer wants to get out of my service is
_______ .
• The customer can also get these additional benefits _______ .
• I will acquire the majority of my customers through _______ .
• I will make money by _______ .
• My primary competition in the market will be _______ .
• We will beat them due to _______ .
• My biggest product risk is _______ .
• We will solve this through _______ .
• What other assumptions do we have that, if proven false, will cause our business/project to fail? _______ .
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USER ASSUMPTIONS
• Who is the user?
• Where does our product fit in his work or life?
• What problems does our product solve?
• When and how is our product used?
• What features are important?
• How should our product look and behave?
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OUTCOMES
• Statement
• We believe that [doing this/building this feature/creating this experience]
• for [these people/personas]
• will achieve [this outcome].
• We will know this is true when we see [this market feedback, quantitative measure, or qualitative insight].
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[OUR SERVICE/PRODUCT] WAS DESIGNED TO ACHIEVE [THESE GOALS].
WE HAVE OBSERVED THAT THE PRODUCT/SERVICE ISN’T MEETING [THESE GOALS], WHICH IS CAUSING [THIS ADVERSE EFFECT] TO OUR BUSINESS.
HOW MIGHT WE IMPROVE [SERVICE/PRODUCT] SO THAT OUR CUSTOMERS ARE MORE SUCCESSFUL BASED ON [THESE MEASURABLE CRITERIA]?
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FEATURES
• Tactics
• Features
• Products
• Service
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FEATURE STORY
• Statement
• We will [ create this feature ]
• for [ this persona ]
• In order to achieve [this outcome ]
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COLLABORATIVE DESIGN
•Design Studios
• Style Guides
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DESIGN STUDIO
• Agenda• Problem Definition & Constraints
[15-45 mins]
• Individual Idea Generation (Divergent)[10 mins]
• Presentation and Critique [3 min/each]
• Iterate and Refine [5 - 10 min]
• Team Idea Generation (converge)
• [10 mins]
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STYLE GUIDE
• Pattern Library• Typographic
• Interactive
• Visual
•Maintenance
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MVP
• Focus
• Tools
• Prototypes
•Non-Prototype MVPs
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MVP FOCUS
• Increase Learning• Prioritize Ruthlessly• Stay Agile• Measure Behavior• Use a clear call to action
•Delivering Value• Be Functional• Integrate with existing analytics• Be consistent with rest of products
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TOOLS
• Sketching
• Prototyping
• Copy Writing
• Visual Design
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PROTOTYPING
• What am I trying to learn?
• What are the main signals I need from the market to validate my hypothesis
• Are there other signals I can test for that will serve as indicators for my main signal
• What’s the fastest way for me to find this information?
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NON-PROTOTYPE MVP
• Google Ad Words
• Landing Pages
• Button to Nowhere
• Concierge Services
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FEEDBACK & RESEARCH
• Collaborative Research
• Continuous Research
• Artifacts/Results
•Methods
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COLLABORATIVE RESEARCH
• Researcher as Coach
• Review Interview Guide
•Who to speak to
• Interview
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INTERVIEW
•Questions
• Conversations
•Demonstrations
• Follow Up Questions
• Referrals
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CONTINUOUS RESEARCH
•M: Recruit and Plan
• T: Refine MVP
•W: Refine, Script, Finalize Recruiting
• Th: Test/Review
• F: Plan Next Steps
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ARTIFACTS/RESULTS
• Sketches
•Wireframes
•Mock-Ups
• Prototypes
• Coded Prototypes
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METHODS
•Diary Studies
• Card Sorting
• Unmoderated Testing
• Usability Tests
• Contextual Inquiry
• Customer Support
• Analytics
• User Forums
• Social Media
• Surveys
• Search Logs
• A/B Tests
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