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Lean Startup for Agile Product Management
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Transcript of Lean Startup for Agile Product Management
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Lean Startup for Agile Product Management
Bucharest, August 28th-30th
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Angel Medinilla
You Killed my father,
prepare to die!!
[email protected]/en/AngelMedinilla(Slides, Videos, Newsletter, Books, Blog, LinkedIn, Sketchnotes, Twitter...)
Twitter: @angel_m (would love some instant feedback!)
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My Pleasure!
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45 minutes??
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Gee, we are Agile!
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Mmm...But Wait...
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Black Holes in Agile!
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????
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??????
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???????????????
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???????????????????
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Scrum 101 !
P.O.
Team
ScrumMaster Product Backlog
Sprint Backlog
Stakeholders
Sprint Review, feedback
Potentially Shippable
Sprint
?????????????????????
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The “Visionary” Myth
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Jeff Patton (The Man): “Why Product Owner is a Stupid Idea”
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“Double the Sh*t, Double fast!”
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Wrong Products!
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Wrong Products!
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Wrong Products!
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Wrong Products!
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Lean Startup
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Lean Startup
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Lean Startup
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MVP!!
C-P-SAssumptions
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MVP!!P-M FitC-P-S
Assumptions
ValidatedAssumptions
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So,some ideas I imported and developed for
Agile Product Management...
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1) Develop a Product Vision
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Verb, Target, Outcome..
“Organize world's information, make it universally accessible” “Find and discover anything you might want to buy online”
“ (Be) Worldwide Authority on Kids, Families and Fun” “Be #1 car company in America & one of the great American
brands” “(Find) my iPhone”
“Find gay people near me” “File too big for email”
“Put a Man on the moon and back alive before 1970” “Run your own hospital online”
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Think Problem, not solution
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Think Problem, not solution
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2) SHOW ME THE MONEY!!
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Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis Hipótesis Hipótesis Hipótesis
Hipótesis Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis Hipótesis
Hipótesis Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis
Partners
Costs Revenue Streams
ActivitiesValue
Customers
Relationship
Key Resources
Channels
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Define your “C-P-S” Statement first
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Define your “C-P-S” Statement firstAssumption!
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Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis Hipótesis Hipótesis Hipótesis
Hipótesis Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis Hipótesis
Hipótesis Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis
Hipótesis
Partners
Costs Revenue Streams
ActivitiesValue
Customers
Relationship
Key Resources
Channels
Assumptions!
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“Thou Shall Know Your User”
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Roman Pichler
Product Vision Board
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3) Test Your Assumptions through MVP’s
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MVP ≠ Product!
“...it’s not about creating minimal products.”
http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html
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An experiment IS a product
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Learning is WAY more important than launching
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http://blog.leanstartupmachine.com/2012/10/how-to-get-out-of-the-building-with-the-validation-board
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Roman Pichler
Vision Board --> Product Canvas
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4) TTFU!
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“The Comfort Zone"
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5) ALWAYS go Iterative & Incremental
1 2 3
1 2 3
© 2006-2008 Jeff Patton, www.agileproductdesgin.com
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Product Definition is a Collaborative Issue
Goal Modelling
Impact MappingStory Maps
Customer Ecosystem
“Personas”
Garret Stack
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A.K.A. “No Scrum Norris”
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6) Define a Funnel and Success Metrics
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Acquisition
Activation
Retention
Referral
Revenue
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Acquisition
Activation
Retention
Referral
Revenue
A. Cost, Channels, Campaign Efficiency
Bounce Rate, Time spent per page, pages visited, A/B tests, UX
Churn, Time Between Visits, Cohort Analysis, User Lifetime
Virality, Net Promoter Score
ARPU, Lifetime Value
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Build Goals & Metrics Into Assumptions
We assume that (customer segment) has (problem / need) that can be solved through (solution). We will
know that we are right when (cuantitative metric outcome) or
(cualitative metric outcome), which will contribute to (KPI)
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http://www.slideshare.net/dan_o/early-stage-web-product-management-by-dan-olsen
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http://www.slideshare.net/dan_o/early-stage-web-product-management-by-dan-olsen
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7) Keep Your Product Simple
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Backlog Prioritizacion Frameworks
Kano Model
Cost of Delay
R.O.I.
Risk vs. Benefit
Importance vs. Satisfaction
Cost vs. Opportunity
Goal Scoring
Theme Screening
Triage
Normal Fecha Fija
Urgente Intangible
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Backlog Funnel (“We Build THIS” + “Never” list)
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Regular Backlog Grooming & Trimming
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“Kill a Feature Day”
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“In Many ways, it’s the things that are not there that we are most proud of”
Jony Ive, Apple Senior VP Design, on the iPad
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Final Wrap-Up: 1) Develop (and Manage) a Product Vision (verb, target, outcome); think problem, not solution2) Show me the money! - Business Model Generation, list your assumptions3) Test your core assumptions (C-P-S) through MVP; build space for MVP in Backlog4) TTFU! Get out of your comfort zone5) Always go Iterative & Incremental; Product definition is Collaborative (no Scrum Norris)6) Define a funnel and success metrics; build goal and metrics into assumptions7) Keep your product simple; avoid scope creep, prioritze backlog
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(Some Spam)
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Thank you and... BLOG IT!!
(Oh, yes, and buy the book!)http://www.proyectalis.com/en/AngelMedinilla
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http://creativecommons.org/licenses/by-nc-nd/3.0/
This presentation is based upon the ideas and work of many people. And while I’ve tried to recognize copyrights and give credit and attribution where possible, I cannot possibly list them all, so if you feel like there’s something that should be added, changed or removed from this presentation, please drop me an e-mail at [email protected]