Lean Startup
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Transcript of Lean Startup
Stefan Roock, Henning Wolf
@it-agile.deTwitter: @StefanRoock, @HenningWolf
Scrum Gathering Barcelona 2012
Sonntag, 30. September 12
This Session
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Lean Startup in a Nutshell
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Copyright MrTMan. http://www.flickr.com/photos/teijo/680594567/sizes/l/in/photostream/
Velocity rules!
implementation
Sonntag, 30. September 12
implementation
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implementation
Customers‘needs
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Copyright by machanucha. http://www.flickr.com/photos/chinny_chin_chin00/4917467665/sizes/l/in/photostream/
Velocity doesn‘t matter!
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implementation
Cus
tom
ers‘
need
s
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Feat
ures
Technologycertain uncertain
clear
unclear
Focus of Lean Startup
LeanStartup
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„Startup“
„A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.“
Eric RiesSonntag, 30. September 12
Ideas
Build
Code
Measure
Data
Learn
Build Measure Learn Cycle
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Ideas
Build
Code
Measure
Data
Learn
Plan BackwardsWhat do I
want to learn?
How can I measure that?
What do I need to build to measure it?
Sonntag, 30. September 12
Ideas
Build
Code
Measure
Data
Learn
Experiment!What do I want to
learn?
How can I measure that?
What do I need to build to measure it?
Experiments
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MinimumViable
Product
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Ideas
Build
Code
Measure
Data
Learn
Ideas
Build
Code
Measure
Data
Learn
Pivot
Persevere
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We wanted
to get to know it!
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Would you invest your own money for the development of the
product? (via Kent Beck)
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Isolation from it-agile (separate office, email autoreply,
etc.)
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Check Assumptions
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PremiseOnline discussions suck!
Our vision is to build a tool that makes decision making easier online than face-to-face!
Form groups of 3 to 6.Collect assumptions! (5 min.)
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Problem/Solution
Product/Market
Scale
LearningExperiment
GrowthExperiment
Lean Startup „Lifecycle“
Sonntag, 30. September 12
Problem/Solution
Product/Market
Scale
LearningExperiment
GrowthExperiment
Lean Startup „Lifecycle“
In same groups: What kind of assumptions did you collect?
Find at least one for Problem/Solution! (5 min.)Sonntag, 30. September 12
Optimize: Learnings per unit of time
MVP
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Startup March: Continuous Delivery
Discuss2Decide went life at day 3
Discumeter went life at day 5
after that >15 releases per day
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MinimumViable
Product
Viable for whom?
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„The MVP is that version of the product that enables a full turn
of the Build-Measure-Learn loop with a minimum amount of effort
and the least amount of development time.“
Eric Ries
Viable for us,not necessarily the
customer!
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MVP
MVP Examples
Paper Mockup
AdWords Campaign
Concierge MVP
Video
SoftwarePrototype
FeatureFake
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Metrics
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our hope the reality
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usel
ess
met
rics
few users
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Problem/Solution
Product/Market
Scale
LearningExperiment: Pivot
GrowthExperiment: Optimization
Lean Startup „Lifecycle“
Build
Learn Measure
Interview
Build
Learn Measure
MVP
Build
Learn Measure
Product
QualityQuantity
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Problem/Solution
Product/Market
Scale
LearningExperiment: Pivot
GrowthExperiment: Optimization
Lean Startup „Lifecycle“
Build
Learn Measure
Interview
Build
Learn Measure
MVP
Build
Learn Measure
Product
In same groups: Choose a Problem/Solution assumption.
Whom would you talk to?What would you ask? (5 min.)
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Prod
uct
Fide
lity
Coverage (Number of Customers)few many
low
high
Interview
the Product
PaperMockup
PaperSketch
SoftwarePrototype
Ad-Words-Campaign
Concierge MVP
Video
MVPsSize = effort and feedback cycle length
A/B Testing
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MVPPaper Mockup
AdWords Campaign
Concierge MVP
Video
SoftwarePrototype
In same groups: Choose a Product/Market assumption and define
a MVP! (10 min.)
...
FeatureFake
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Ideas
Build
Code
Measure
Data
Learn
Ideas
Build
Code
Measure
Data
Learn
Pivot
Persevere
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Strategy
Vision
Product
Pivot
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Pivot Examples
Zoom-in Pivot
Zoom-out Pivot
Customer Segment Pivot
Customer Need Pivot
Platform Pivot
Business Architecture Pivot
Value Capture Pivot
Engine of Growth Pivot
Channel PivotTechnology Pivot
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Lean Startup and Scrum?
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Shared Product
Ownership
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Shared Product
OwnershipNo problem in our case.
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SharedScrumMaster
role
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SharedScrumMaster
roleThat was a problem!
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Sprints? What do you think?
We had 2-day Sprints. We had monthly Sprints and the
Review was the Pivot or Persevere Meeting.
The learnings were the real product increments.
It just wasn‘t Scrum.
Scrum would only be usefull during scaling.
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Daily Scrums:four per day
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live metrics
usability labs
field observations, interviews
Sprint Reviews
Check assumptions everywhere
...
...
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Experiments BoardAssumption Feature MVP Validation
Live since Results
Categories help to structure
discussions
Define and visualize
categories.
Build feature and ignore edge cases and scaling
Ask the users 03/05/12
Categories make posts shorter.
Structure doesn‘t improve.
Users return more often if they are informed about
new posts.
eMail notifications
Send eMails manually
20% more visits for existing
discussions.
03/10/12
...
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Take Aways
• Get out of the building • Check assumptions• Build Measure Learn• Optimize: learnings / unit of time• Minimum Viable Product (MVP) • Enterprise within the Enterprise • Quantitative metrics don‘t work with a small user base
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Thank you for your participation!Feel free to contact me: [email protected]
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