LEAN ENTREPRENEURSHIP PROJECT

NOVEMBER 2014 | SESSION #9

Gergő Kalamár 159114527Mariana Taylor 152113306

João Gomes 152114123Csilla Bus 159114516

All services, here.Search. Review. Enjoy.

1.Revenue Sources

2.Pricing Model 3.MVP3

1Lessons.Learned#Session.8

Lean Project | November 2014

What will be the price for each of

your revenue sources?

What are the different revenue sources?

Minimum set of functionality that

solve the customer problems and add

value

Main focus on the importance of a customer’s willingness to pay and

the contribution of each source for the overall revenue.

Stated Points We defined and characterized the various types of

revenues and applied them to our business model.

This helped us to understand clearly the difference between the revenue sources and realize which ones would be suitable for our project.

Website Ads

Subscription Fee

We created the MVP was a great way to think concretely about pricing. Based on some research and on own experience we started to define some expected prices.

This was a crucial learning process that will certainly help us through ought the rest of this project.

Lessons.LearnedRevenue.Sources

2

Lean Project | November 2014

Revenue Source 1st 6 months 2nd 6 months 3rd 6 months

ADS Not significant Growing revenues

Significant

Subscriptions FREE 19€ per provider

25 € per provider

Value based pricing

Advertisements on Confi.pt

Subscription Fee

Lessons.LearnedRevenue.Sources

3

Lean Project | November 2014

Revenue Source 1st 6 months 2nd 6 months 3rd 6 months

ADS Not significant Growing revenues

Significant

WEBSITE ADS

There are different formats of web ads that may differ on position, size, price and classification (regarding their visibility to access customers)

Each ad type is preferencial for a specific advertisement or campaign.

4

Notes:*Classification for the best formats (5 or 4) and for usual formats

(1 to 3)

Revenue.SourcesWebsite.Ads

5

Notes:*Classification for the best formats (5 or 4) and for usual formats

(1 to 3)

Revenue.SourcesRevenueStream.Testing

Lean Project | November 2014

Confi MVP 3 is the website prototype with a free membership option for the first 6 months

This way people can try out how it works, service providers will get an experience and see if the site is bringing them customers

No risk, being free will allow us have every provider on board, and our main goal is to grow big at this period and get our page well known

Have an 'introductory low’ price for the second half a year

6MVP.3Prototype.Site

Lean Project | November 2014