Lean content: An effective web writing workflow

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LEAN CONTENT

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I’m Ian. CEO of Portent.

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Once, I raced bicycles(I sucked)

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Lean = Maintaining Velocity

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Lean = Occasional Road Rash

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Lean = Looking Where You’re Going

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You have to practice

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2x effort now means .5x effort forever

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.5x effort = better technique

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HOW I CREATE A BLOG POST

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I find my ideas

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Answerthepublic.com

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@portentint@portentint

My own twisted psyche

Deodorant in space?

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Google Suggest

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I set up my project


Do not skip this

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I use plain text

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Sublime Text 2

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Why plain text? Hmmm. Let’s see…

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It doesn’t crash

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Small

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Portable

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HTML, from Word

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Future proof

the aliens have invaded!

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Future proof

at least they can read my text files

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Add Markdown

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http://bit.ly/1RscAUc

Install guide

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@portentinthttps://daringfireball.net/projects/markdown/syntax

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Preview in Marked

Marked2app.com

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On Windows:

http://markdownpad.com/

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Use images (that matter)


AVOID CRAPPY STOCK PHOTOS

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Use images for a reason

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“Break up the page” is not a reason

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Sourcing images


Bespoke

@portentint@portentintA Dwarf by BrokenMachine86 (brokenmachine86.deviantart.com). Colored pencils and ink on brown paper.

Wikimedia


Pexels

Unsplash

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Google filter by usage rights

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Snagit for screen caps

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Quick Snagit tip: Save sharper screen caps


Skitch

Mac: CMD + CTRL + 4

Windows: CTRL + PrtScn

Android: Sleep/wake + volume down

iOS: Sleep/wake + Home

@portentintQuestions? Tweet @portentint


Alfred lacks purpose


Alfred has purpose

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Prep the images

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Preview on Mac

Paint on Windows

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Compress!!!See http://portent.co/speedy-sites

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Put ‘em where they belong

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Save. The. Original.

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Want a preview?

@portentintNo formatting yet, but see size/shape

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Edit

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HemingwayApp

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Proofread

@portentintCREDIT: ZEKE MILLER, TIME REPORTER

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Grammarly

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I CONVERT

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Huzzah!!!

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Automatic

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Automatic!!

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Automatic!!!

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Automatic!!!!

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Automatic!!!!!!!!!!!

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Publish

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Use “Text” not “Visual”

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Upload images

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Preview!!!!!!!!!

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HOW I SQUEEZE OUT EVERY DROP OF VALUE FROM THAT CONTENT

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Re-use

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time to retweet…

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The rollup(from @seo-theory)

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WHERE TO PUBLISH

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SLIDESHAREVINEINSTAGRAMSCRIBDKINDLEAUDIO

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MEDIUMLINKEDIN PULSEQUORAREDDIT


Why publish elsewhere?

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BONUS ROUND

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BONUS ROUND!

Smart quotes

“ “” ”‘ ‘’ ’

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Remember, if you use Markdown, you don’t need to learn these

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Plague words

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3E6699

END RESULT RESULTUNDER NO CIRCUMSTANCES NEVERINDEED OMITREGARDLESS OMITSIMPLY PUT OMITOBVIOUSLY OMITBEYOND A SHADOW OF A DOUBT DEFINITELY

HTTP://PORTENT.CO/PLAGUE-WORDZ

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Formatting

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BASIC LAYOUT

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BASIC LAYOUT3-6 lines/paragraph

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BASIC LAYOUT

1-3 paragraphs per heading

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Just guidelines

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TOOLS TO GET FAST

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TextExpander: Type less

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Shortcat: Mouseless menus

SHIFT + CMD + SPACE

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Hit ENTER

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THE ADVANCED CLASS

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Github

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Github: Collaboration & versioning

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Plus Markdown previewing

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PandocConvert to Word, Kindle, PDF, HTML…

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THE WRAPUP

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POOT

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This is a process

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2x effort now means .5x effort forever

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.5x effort = better technique

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Get in touch! I want to help!!!

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SMALL, UNMARKED BILLS ONLY

portent.com/blog@portentint

facebook.com/ian.lurie

THE LINKS: http://portent.co/lean-content

Lean content: An effective web writing workflow

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