Lean at ITP Faculty Meetup at NYU
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Sharing lessions learned and creative friction teaching lean at Tisch ITP
Transcript of Lean at ITP Faculty Meetup at NYU
Faculty Meetup
11.12.14
Jen van der Meer | jd1159 at nyu dot edu
Josh Knowles | chasing at spaceship dot com
LEAN
AT NYU ITP
Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their
Stories, ITP VC Pitchfest. Currently: Reason Street, Informed Data
Systems, Angel Investor.
Josh Knowles, ITP ’0715+ years as an independent developer/consultant, working with
numerous brands and start-up clients (currently under the aegis of
Frescher-Southern, Ltd.)
ITP TEACHING TEAM
LEAN LAUNCHPAD AT NYU ITP
We embrace a creative, iterative, and collaborative approach to making things but
launching a product out into the world takes a somewhat different set of skills.
.Apply in self-formed teams of 3-4 to develop their business
model and product/service over the course of the semester.
Open to all of NYU
At least one maker on the team, at least one, who can
make the concept they want to make.
Now encouraging the ideal team:
1. Maker/coder
2. Designer
3. One connector/business modeler
4. One ethnographer, listener
TEAM REQUIREMENTS
.
WHAT WE THOUGHT WE WERE DOING IN 2014
Walk through the full canvas
Build to MVP, space for iteration
.
WHAT ACTUALLY HAPPENED
Walk through the full canvas
Pivoting continues until the end
.
WHAT WAS AWESOME
Student feedback mostly positive
Ecosystem: 20+ advisors
Mentors that showed up every week, and the mentor list
grew
Startup interviews, actors studio style, off camera, no
twitter, honest, rough real stories from founders
¾ teams have gone on, incorporated, and are getting good
at the hustle
It changed how we (the instructors) make and think
.Makers vs. Managers
Sunk Costs vs. Attachment
Competition vs. Collaboration
LESSONS LEARNED : CREATIVE FRICTION
.
CLASS TIMEFRAME 2014
1/27
Business Models
Customer Development
UX Tools Intro
2/3
Value Proposition
UX Tools, Frameworks
2/10
Customer Segments
Research Tools
2/17
President’s Day
2/24
Revenue Streams
Distribution
Product Definition
3/3
Customer Relationships
Partners,
Product Development
3/10
Resources,
Activities, Costs,
Product Development
3/17
Spring Break
3/24
Customer Development
Product Development
3/31
Customer Development
Product Development
4/7
Customer Development
Product Development
4/14
Customer Development
Product Development
4/21
Product MVP
4/28
Lessons Learned
.
CLASS TIMEFRAME 2015
1/27
Business Models
Customer Development
2/3
Value Proposition
Research tools
2/10
UX Lab
Paper Prototypes
Sacrificial Prototypes
2/17
President’s Day
2/24
Early UX Wireframes
Value Proposition Test
3/3
User Profiles,
User Scenarios
3/17
Spring Break
3/24
Product Development
Customer Relationships
Plan user
3/31
Partners
Activities
Costs
4/7
Product Development
User test
4/14
Resources
Revenue
Landing Page Test
Marketing Test
4/21
Product MVP
4/28
Lessons Learned
2/24
Customer segments
