Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON May 2010 Plug-in Electric Vehicles...

Leading the Way in Electricity SM

SOUTHERN CALIFORNIA EDISON

May 2010

Plug-in Electric VehiclesGetting PEV Ready

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Overview

• SCE has been an industry leader with plug-in electric vehicles (PEVs) since 1988 and is now preparing for their launch in 2011

• Southern California will be a hot spot with vocal early adopters wanting to charge at home, work, and public locations

• SCE and many utilities nationwide are working with automakers, cities, and other stakeholders to help:

– Streamline the home charging installation process

– Develop public charging infrastructure plans

– Collaborate on education and outreach

– Seek vehicle and infrastructure incentives

• PEV efforts may help cities comply with SCAQMD rule 2202 and may be a policy option as the region implements SB 375

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Typical One-Way Miles from Home to Work

Source: GM/US Bureau of Transportation

78% of customers commute40 miles or less daily

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0

200

400

600

800

1,000

1,200

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

High

Mid

Low

The New Wave of Plug-in Electric Vehicles

• Over next three years, 10 – 14 models being introduced by major automakers and 5 – 8 models by start-ups

• Southern California will be an early target market

• Residential consumers will want streamlined installation process

• Businesses will want workplace and public-access chargeports

• Governments will want chargeports for their fleets, employees, and citizens

Cumulative Plug-in Vehicles in SCE Service Area(in thousands)

Note: Chart includes both plug-in hybrid and battery electric vehicles.

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What is Different Today versus the 90’s

US “oil addiction”$80 barrel… $100 by ?$3+ @ pump…$4+ by ?

Plug in vehicles building from the hybrid baseLithium Ion battery maturityComputer controlled energy management systemsFederal research and development success Federal stimulus dollars for vehicle and battery plant construction Federal and state commitment - $’s and “Bully Pulpit” focus

Consumers demanding better MPG- Government & industry is responding

Majority of Americans want reduced foreign oil dependence

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Battery Electric & Plug-in Hybrid Vehicles

• All Electric Range: 60 to 200 Miles, depending on battery size

• Level II Charging

– 240 v (40 amp)

– 4 to 6 hours charge

• Target markets:

– Urban Commuters

– Second Car in Every Home

• Unlimited range

• 10 to 40 mile all electric

• Level I and Level II Charging

– 120 v – 240 v

– 6 to 8 hours Level 1

– 3 to 4 hours Level 2

• Target Market: all automotive applications

BEV – Nissan Leaf PHEV – Chevy Volt

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SCE & Other Utilities Support Nationwide Pledge*

Accelerate introduction of PEVs into utility fleet operations

Vehicle & Infrastructure

Incentives

Customer Support

Customer & Stakeholder Education

Infrastructure

Utility Fleets

We need the support &

collaboration of cities and

other stakeholders

to achieve these

objectives

Work with federal, state, and local stakeholders to encourage adoption through purchase incentives, tax rebates, off-peak

charging rates, and subsidized parking

Collaborate with state & local officials, autos, and other stakeholders for

comprehensive education outreach to PEV customers

Deliver exceptional customer care on questions ranging from 2nd meters to rates

Work with stakeholders to facilitate a streamlined charging installation process

Ensure no power grid impacts from PEVs

Help develop comprehensive local charging infrastructure plans

* through Edison Electric Institute

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Benefits of PEV Leadership & Collaboration

1. Position itself as a champion on major green issues

2. Better compete for grants and other public funds for PEV public infrastructure

3. Improve the overall satisfaction of its constituency

4. Derive additional EV value for its community– Dollars that normally go international instead stay local

(???)– Increased individual expendable income– Environmental and health benefits to citizens

By participating in regional applications for PEV-related funding, collaborating with SCE to improve the home charging installation process, and extending education & outreach efforts, a city can:

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Charging Infrastructure Challenges

• Need seamless experience to support adoption

• Many potential providers• Codes & standards for new construction

Single Family Residential

Multi-unit Residential

Business / Commercial

Public / Street

Most important to address through streamlining of

processes

Some of the Issues Takeaways

• Regional infrastructure needed to reduce range anxiety

– Millions of dollars of funding available thru CEC, SCAQMD, others

– Work with SCE & other cities to create regional applications for funds

• Building codes & standards needed to ease future integration

• Typically, more complicated installations with numerous sizes & configurations

• Work with variety of landlords, HOAs, businesses, etc.

• Workplace / employee charging infrastructure is 2nd most important to develop

• Early focus is to upgrade 2,000 – 3,000 existing public chargeports / stubs

• Timing with market growth is important

Charging Locations

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• Time delays, scheduling issues

• Coordinating multiple entities



• Meter set and energized

• Utility time delays, scheduling & checking of neighborhood grid system capability

• Potential customer confusion and wasted time

Problem: Single-Family Installation Process

Customer Purchases

Vehicle

Contact Utility, Find Electrician

Service Planner Assessment

Electrician Installs EVSE

City Inspection

Meter Setting & CompletionBased on SCE experience in 2009,

this process can take as many as 50 days to complete.

Multiple parties / handoffs and lags are the cause, with SCE, electrician, and

city processes equally responsible for length.

• Customer maybe unclear what infrastructure is needed at home

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Solution: Improving Customer Experience

Achieving a one-week installation process will require better customer education, improved coordination among parties,

and a common, streamlined installation process

Customer Education &

Outreach

Customer Vehicle

Purchase

Improved Installation

Streamlined City

Processes

• Help set consumers expectations

• Help encourage consumers to determine needs & costs prior to buying car

• Automakers, auto dealers, websites and others help educate the consumer during the purchase process

• Utility alerted & customer directed for information

• Review city inspection requirements

• Installation guidelines & manuals

• Explore pre-authorized installations and after-the-fact inspections

• Explore online permitting

• Help explore new electrician installation scenarios

• Improve utility processes

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•Public Infrastructure – Getting Ready

•City of Los Angeles – LADWP – and 28 other cities and organizations applied for $3.2 Million California Energy Commission Funding to build out previous infrastructure

•Coulombe receiving $30 Million stimulus grant – 9 national locations – 5000 public chargers, California estimated to receive $6M

•Other third parties planning public infrastructure investment to meet perceived market demand

•SCE beginning to receive calls from commercial entities considering public charge port infrastructure

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Near-term Collaboration

1. On-going dialogue to understand the current city process and review opportunities for streamlining

2. Work with state & local bodies to coordinate building codes & standards that address PEV issues

3. Regional partnerships to seek funding for chargeport infrastructure in public lots / streets, workplaces, retail and community destinations, and vehicle fleet locations

4. Discuss opportunities on education and outreach (e.g., linking websites, handouts, copy for newsletters, etc.)

Visit www.sce.com/pev and take our 5-minute survey



May 2010

Plug-in Electric VehiclesGetting PEV ReadyRobert L. Graham

[email protected]

Leading the Way in Electricity SM SOUTHERN CALIFORNIA EDISON May 2010 Plug-in Electric Vehicles...

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