Leadership Upper Valley
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Transcript of Leadership Upper Valley
social media
social media - what is it?
• efficient 2-way communication network: friends & biz associates
• sharing what am I doing now: news, expertise, promotion
• easy to filter for the information you care about
is it important?
Google follows social media
news blog new news, living
Twitter almost kid-free
LinkedIn #1
Facebook 120,000,000
video/YouTube #1
mindset
• your voice magnifier
• be a giver, give your best, everyone’s watching
• building relationships
• transparency
• pitching = pushback
old vs. new marketing
• Old marketing: $ads, push, interruption
• New marketing: $time, building relationships, participatory
social media at work
• Google and your news blog
• YouTube
what is a news blog?
• the voice of your business
• Eastman Real Estate Blog
• breaking news
Eastman Real Estate
why blog?
• trust builder
• 1 article = Google magnet
• distributed - RSS feed
• metrics that prove news blogs attract Google
New Blog Brings Traffic
how do I know what to blog about?
what to blog
• how-to advice, new services, products, promotions, PR, video, podcast
• answer client questions
• 400 words pleases Google
• 40 words pleases humans
• go for it
your golden keyphrase listuse in your
news blog titles
use in your
news blog titles
TextTextTextTextTextText
wrong: “New listing in
Grantham, NH
right: “House for sale: Grantham,
NH”
example:
what to write:read related news
• inspiration for what to write (or tweet)
• RSS reader = efficiency
• keep your finger on the pulse
news blog summary
• visualize your news blog as your online voice
• write often keeping an eye on your keyphrase list
• follow related blogs/websites for what’s hot (RSS reader)
• Tweet your news blog
Twitter/micro-blogging
what is Twitter?
• text messaging for the internet ‘Tweet’
• 140 chars
• instant
Tweet from your phone
used for?
• response to emergencies (Red Cross)
• take out orders
• conferences
• last minute massage openings
• just on the market, breaking news
• think time sensitive
Twitter strategy
• customer service tool - Comcast
• be an authority in your niche
• time sensitive info/deals
• think portable
how do you get Twitter followers?
• promote on website, email signature, business cards, VM
• search and follow others
• post great info and get @RT
• keep keyphrases in mind
• Directories: justtweetit.com, twellow.com, twitterholic.com
Tweet distribution
• ping.fm
• distributes your Tweets
• feed from Twitter to LinkedIn, Facebook, and many other social media sites
video/YouTube
YouTube
• more searches than Google
• sight, sound, emotion = conversion
• viral, search (Susan Boyle)
• easy and almost free
3 video strategies
get found in Google
VideoVideo
offer video service
Best practices
• short < 2 min
• website address in lower 3rd
• callout at end
• add to YouTube channel
• 120,000,000 daily users
• most photos, video
• profile = personal
• pages = business
• participatory: feedback, contests, education
Facebook pages
• for business
• public, Google can see
• news feed
• searched within Facebook
• Goal: get fans
LinkedIn.com
• business network, online resume, hiring, JVs, networking
• answer questions, be rated an expert
• who is networked with your future client?
Q&AQ&A
BlogBlog
LinkedIn todos
• Fill out your profile to 100%
• Invite and connect with your network
• Recommend colleagues
• Feed your Tweets & blog articles
Where do I start?
1.marketing blog (answers)
2.Twitter (answers)
3.video
4.Facebook
5.LinkedIn
• TCwebsite.com (subscribe)
• Facebook.com/websuccess (fan us)
• Twitter.com/TCwebsite (follow us)