LeaderLens Christine Arena
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LeaderLen s The Participation Economy December 15, 2010 Twitter hashtag #LeaderLens
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FREE webinar with CSR expert Christine Arena, as part of Interaction Associates' LeaderLens series.
Transcript of LeaderLens Christine Arena
LeaderLensThe Participation EconomyDecember 15, 2010
Twitter hashtag #LeaderLens
2© Interaction Associates Inc 12/15/2010 The Participation Economy
Ashley WelchDirector, Leadership & SustainabilityInteraction Associates
3© Interaction Associates Inc. 12/15/2010 The Participation Economy
Logisitics
Send your
questions
“fit in viewer”
QuestionsQuestions
Twitter hashtag #LeaderLens
4© Interaction Associates Inc 12/15/2010 The Participation Economy
Christine ArenaCEO, sparkUpAuthor, High Purpose Companywww.christinearena.com
5© Interaction Associates Inc. 12/15/2010 The Participation Economy
Today’s Conversation
What does the “Participation Economy” mean and why do you consider this a meta-trend?
What does a strategy for the “Participation Economy” look like?
What tools can leaders and organizations use to better engage stakeholders and innovate?
What does the “Participation Economy” mean and why do you consider this a meta-trend?
1
7© Interaction Associates Inc. 12/15/2010 The Participation Economy
The Attention Economy
The Attraction Economy
The Participation Economy
1950 - 1989 1990 - 2005 2006 - Today
The Participation Economy represents a shift in
power, and unprecedented opportunity.
8© Interaction Associates Inc 12/15/2010 The Participation Economy
9© Interaction Associates Inc. 12/15/2010 The Participation Economy
“
”
The participation economy is more about sharing ideas than making purchases. When we participate, we join a larger community around an idea. That social dynamic is fluid and natural and it’s a hotbed of innovation. More and more, we will see that the best ideas, products and services create an opportunity for participation.
– Kevin Roberts, CEO of Saatchi & Saatchi Worldwide
10© Interaction Associates Inc 12/15/2010 The Participation Economy
11© Interaction Associates Inc. 12/15/2010 The Participation Economy
“
”
This is a world of technology-enabled transparency, openness and two-way dialog with stakeholders. If you’re not willing to engage, if you can’t tolerate a world where you’re sharing information and getting inputs from lots of different people, then you’d better find a new profession.
– Jeffrey Immelt, CEO of GE
12© Interaction Associates Inc 12/15/2010 The Participation Economy
What does a strategy for
the “Participation Economy”
look like?2
14© Interaction Associates Inc 12/15/2010 The Participation Economy
15© Interaction Associates Inc. 12/15/2010 The Participation Economy
Reactive
Proactive
Collaborative
Where Are
You Now?
What tools can leaders and
organizations use to better
engage stakeholders and
innovate?
3
17© Interaction Associates Inc. 12/15/2010 The Participation Economy
sparkUp
1.Start by listening and using feedback.
2.Engage people inside the organization.
3.Develop products with consumers, not for them.
4.Focus on creating a better experience.
18© Interaction Associates Inc 12/15/2010 The Participation Economy
Questions
19© Interaction Associates Inc 12/15/2010 The Participation Economy
Ashley WelchDirector, Leadership & Sustainability
Twitter hashtag #leaderlens
20© Interaction Associates Inc 12/15/2010 The Participation Economy
WHAT
WHO Shannon HorstCEO, Savory Institute
Holistic Management
January 19, 2011WHEN
Thank you!
Webinar on demand at:interactionassociates.com/ideas
