Lead Generation

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Paid Lead Generator Campaign


Why do our clients invest?

Gain greater brand awareness. • Establish a strong brand presence on LinkedIn • Stay top of mind with Sponsored Updates and Targeted Ad impressions

Attract potential consultants and clients to your network.

• Engage targeted Decision Makers with relevant sponsored content to drive leads + sales

• Engage targeted Decision Makers with customized Ad to drive a call to action• Increase word of mouth and referrals

Capture Leads. • Capture leads of interested members seamlessly, to track conversion rates • Use robust LinkedIn data to enhance your current database


Targeted Ads


When a LinkedIn Member signs on…


This solution proactively builds awareness and engagement with your target audience

PICTURE YOURSELF AT xyzCo

Bryan SmithEngineer at xyzCo

• Becoming a follower• Becoming aware of your

brand or re-brand (Brand Recognition)

• Downloading content

Included Targeted ads drive target leads to engage with you in the following ways:

Powerful targeting ensures you’re reaching precisely the Leads you need


Targeted Advertising

Gets you in front of your

targeted leads

On the LinkedIn Homepage

When they network with

members

When they interact in

Groups

When they visit Company Pages

• Our ad server identifies the specific audience we define, pinpointing members that are in that bucket.• When a “target” member visits LinkedIn.com, the ad server serves them the given ad, wherever they go on

Linkedin.com.


Traffic Driver Ad Targeting Options

Targeting Criteria Traffic Driver Ads

Geography (Global, Country, State, City/Metro) Industry (What a company does) Job Function (What an individual does) Seniority (Manager, Director, VP…) Company Size (Current) Language Current Company Name Group by keyword

School Name, Degree Type (MBA, BA), Grad Year


Sponsored Updates


Extend beyond your current follower base with engaging content…

9

Buzzsumo Best B2B Content of 2015

http://buzzsumo.com/blog/be-inspired-the-best-b2b-content-of-2015/?_lrsc=a7e8ec1c-52f7-4bee-a109-8b0db7258629&utm_source=social&utm_medium=leap&utm_campaign=linkedin&src=li-leap

http://buzzsumo.com/blog/be-inspired-the-best-b2b-content-of-2015/?_lrsc=a7e8ec1c-52f7-4bee-a109-8b0db7258629&utm_source=social&utm_medium=leap&utm_campaign=linkedin&src=li-leap


Target with accuracy using advanced filters

Targeting Sponsored Updates Company Updates

Location ✔ ✔Company Size, Industry ✔ ✔Function, Seniority ✔ ✔Company Name ✔Job Title ✔School ✔Skills ✔Group Membership ✔Gender ✔Age ✔Negative targeting ✔


Lead Capture Landing Page

How it works

4. Collect interested leads in Recruiter

1. Purchase Recruitment Ad and Sponsored Updates campaign (minimum $20k in advertising)

2. Set up Landing Page with message tailored to your target audience

3. Use unique URL to direct your ad clicks to Landing Page

;lkj;lkj;lkj

Automate your Talent/Client pipelineWith Lead Capture

Sponsored updates appear in candidate’s newsfeed

Candidate opts in for recruiter contactCandidates are driven

to a landing page with a 1 click opt-in

I’m interested = lead generation!

In 2 clicks, leads are captured and appear in recruiter folders

LIVE EXAMPLE

http://www.liasset.com/wp-v3/2015/06/sell-for-the-literally-fastest-growing-saas-company-ever/

Driving interested candidates’ information directly into LinkedIn Recruiter in real time

Appendix & Case Study

16

Predicted Results: Lead Capture Bid Guidance*

Lead Capture via Sponsored Updates for Engineering in the US by job title

*Results are predicted based on past performance but are not guaranteed

Click here for lead calculator

Cost of Campaign (total spent)

Cost per Click

Daily Budget

# Clicks per Day

Length of Campaign

Total Clicks

“I’m Interested”Conversion

Total Leads

Cost Per Lead

$10,000 $8 $250 31 40 1,250 20% 250 $ 40.00

https://linkedin.box.com/s/mnngqz1v90cwodmyaiqtgceyz1l3rx0s

Case Study: Confidential Client’s Path to Hiring Critical Talent and Global Expansion

The Challenges:– Shift in product focus from a consumer platform to B2B Enterprise; needed to hire a new

profile of sales talent for B2B– Needed to perfect local hiring strategy in one of the most difficult markets (Bay Area)– Global expansion to new markets where they did not have a brand presence

The Strategy: – Identified targeting criteria by analyzing job activity: Confidential Client found that

members who were viewing their jobs were the right quality candidates, but most were not going on to apply to the job

– Implemented a full-funnel media strategy to drive engagement with these candidates earlier in their consideration process, in order to create brand advocates prior to the application stage

Goal: to engage quality sales talent earlier in the funnelTech client leveraged targeted content driving to a landing page to capture leads and build pipeline

83% Of interested leads were qualified to bring in for

an interview

Lead Generation

Career

Transcript of Lead Generation