Le Rêve
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Transcript of Le Rêve
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A L E X SP R I N
G E R
C H E L S E A BY R D
K I ES H A N N A W
I LK I N
S
C AT H E R I NE C
A R M E A N
W H I TN E Y P
H I LL I P
SLE RÊVE
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Portable
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Lighting
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Definitions of
Category History and Background of
Lamps
How have the design of lamps
evolved
The uses of lamps of the past
and present
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Definitions of Category Cont’d. Trends of Portable Lighting
Featured in Furniture Today and HFN.com
Variety of finishes of Lamps
How profits and sales have changed throughout
the years
Statistics.
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Terminology Types of Lighting
Accent Lighting
Indirect Lighting
Outdoor Lighting
Specialty and Task Lighting
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Materials and Finishes
Importance
Terminology Cont’d.
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Noted Companies
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Introducing Le Reve’sNew Portable lamp line
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Inspiration 1920’s glam Traditional style Simplicity of Bauhaus
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Ceramic table lampCeramic table lamp with gold accents. Eggshell colored base and
shade. Contemporary style with traditional elements
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Gold and Leather Table LampWine colored leather base with brass studs. Traditional shape lamp shade with a fabric material. Gold accents throughout.
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Gold and Pewter floor lampGold base floor lamp with oversized pewter lamp shade
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Transitional Table LampGold base with a traditional feel. Plain eggshell flared lamp shade.
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Target market Price, Look materials where their consumer could buy
the product. Ages 35-65 (general consumer) Restaurants & Hotels
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Sales Channels High Point
Dallas Las Vegas
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Architectural Digest, Elle Décor, Vogue, Bazaar
Magazine Advertisements
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Facebook, Twitter (hash tags), YouTube
Social Media Advertisements
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Superior Technical Ceramics Corp.St. Albans, VTManufacturing Expertise
Manufacturing/ Sourcing Possibilities
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AngloGold Ashanti Johannesburg, South Africa Metal Mind
Manufacturing/Sourcing Possibilities
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Le Rêve