LDS Church Strategic Campaign Presentation
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Transcript of LDS Church Strategic Campaign Presentation
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7/29/2019 LDS Church Strategic Campaign Presentation
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http://www.youtube.com/watch?v=Hew-QARTo00
http://www.youtube.com/watch?v=Hew-QARTo00http://www.youtube.com/watch?v=Hew-QARTo00http://www.youtube.com/watch?v=Hew-QARTo00http://www.youtube.com/watch?v=Hew-QARTo00 -
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A 1991 survey found if 100 males are baptized at eight, then:
79 are ordained deacons at 12
70 become teachers at 14
58 are ordained priests at 16
32 are ordained to the Melchizedek Priesthood at 18
Active members defined as being baptized and attending church at least
once every six weeks
1991 survey reported 60 to 80 percent of deacons intend to serve
missions
Once age of 16 or 17 is reached, intent to serve drops to 55 percent
Background
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Factors that might discourage full-
time mission participation:
monetary concerns, health
problems, difficulty to meet high
missionary standards, putting off
school and career plans or
possible other reasons
We also need to know what the
requirements are to be considered an
active member of the church.
It would also be nice to know how
current church leaders encourage
young men to go on missions
depending on age groups the young
man may be in.
Background
Known
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RESEARCH
Research interviews with past bishops, young
men leaders and other active LDS men
suggested the following:
Teach missionary and gospel principles early inthe home at two instead in later teens years
Emphasize Duty to God program
Encourage girls to tell boys to go on a mission
Background
Known
Research
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Inform youth of what missionary
work requires
Focus on the good aspects on
mission rather than negative
aspects
Define chastity and not gloss
over the subject.
Encourage going on splits with
missionaries
Encourage frequent mutual
attendance
Host more service-oriented
activities within youth groups
Background
Known
Research
RESEARCH
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Encourage young men to decide and serve missions while young
Teach young women to not steady-date pre-missionaries
Encourage families to use the Preach My Gospel manual and
implement lessons from it within the home
RESEARCHBackground
Known
Research
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Especially for Youth program dedicates one day of camp to study Preach My
Gospel
The Church sets asides funds to help those who cant afford to pay for a mission
RESEARCHBackground
Known
Research
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Young men ages 19 through
21
Active
partially active part-member
Young Men ages 12 through
18
Parents
Primary-age boys
Active, inactive and semi-active parents
Youth leaders
General authorities
Stake leaders
Current missionaries
Bishops
Young women
Girlfriends
Peers
Ward and stake members.
Background
Known
Research
Publics
POTENTIAL
Key PublicsIntervening Publics
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Background
Known
Research
Publics
S.A.
SITUATION ANALYSIS
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Within The Church of Jesus Christ of Latter-day Saints,the rate of active young men between the ages of 19and 21 serving missions has remained stagnant at 32
percent and if this trend continues, the need formissionaries will continue to increase and the Churchwill not be able to bring the Gospel of Jesus Christ to
the four corners of the Earth.
Background
Known
Research
Publics
S.A.
CORE PROBLEM
Core Problem
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Increase the number of active young menbetween the ages of 19 and 21 serving
missions for the LDS Church.
Background
Known
Research
Publics
S.A.
GOAL
Core Problem
Goal
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1. Increase the number of active young men between the ages of 19 and 21serving missions from 32 percent (16,717) to 35 percent (18,279) in the next two
years
That is 9140 a year
762 a month
190 a week27 a day across the whole world
2. Increase the number of young men with a personal commitment to serve a
mission from 60 percent to 90 percent in two years
3. Increase advocacy and support for young men serving missions from 30
percent to 40 percent within the next two years
Background
Known
Research
Publics
S.A.
OBJECTIVES
Core Problem
Goal Objectives
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Self Interests
Self-identity and self-esteem
Social acceptance from their family, friends and peers, young women
Self-image
Their own personal perspectives and opinions
Message
As you are going through a time of major changes and deciding where you
want to be - with friends, family, school, church - we invite you to search
the scriptures, pray and build your own testimony of the Gospel as well as
a testimony of missionary work. As your leaders and parents, we believeyou are all terrific and have great potential to give good to the world.
Background
Known
Research
Publics
S.A.
KEY PUBLICS
Core Problem
Goal Objectives Key Publics
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Strategy
Through interpersonal communication,
video media, personal coaching and
conferences, we will help active Latter-
day Saint young men feel supported by
their leaders to serve a mission and
help this public decide for themselves
to serve a mission.Tactics Shadow ward missionaries
Host missionary firesides
Mission experience from ward members
One-on-one conversations with church leaders
about their future missionary service
Missionary family home evening lessons in the
home Missionary training summit
Create attritional missionary Mormon Messages
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Self Interests
Being accepted by peers
Enjoying adolescence
Personal independence and
decision making
Semi-Active Latter-day Saint Young Men
Ages 11 to 16
Background
Known
Research
Publics
S.A.
KEY PUBLICS
Core Problem
Goal Objectives Key Publics
Message
The Church of Jesus Christ of Latter-day Saints understands how you sometimes
feel lost and alone. We promise by attending meetings, reading the scriptures
and listening to the advice of your leaders youll feel a peace in your life.
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StrategyThrough social media, we will persuade
young men between the ages of 11 and
16 to immerse themselves in gospel
discussions and learn more of the
benefits of serving a mission.
TacticsCreate Facebook group for prospective
current and returned missionaries
Create a Twitter hash tag
Create YouTube playlist centered onmissionary work
Create Pinterest for the Church that
includes missionary related
Create Tumblr that will reflect positive
missionary experience
Expand the Duty to God program toinclude an application
Semi-Active Latter-day Saint Young Men
Ages 11 to 16
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Strategy
Through interpersonal communicationfrom peers and leaders will persuade
semi-active young men between the
ages of 11 and 16 to see the personal
blessings in serving missions.
Tactics
Invite active young men to reach out to
semi-actives in their wards and invite
them to church and activities
Ask young men leaders to reach out to
the semi-actives in their wards and invite
them to church activities
Ask bishopric members to reach out to
the semi-actives in their wards and invite
them to church activities
Semi-Active Latter-day Saint Young Men
Ages 11 to 16
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StrategyThrough coordinated events we will
persuade semi-active young men
between the ages of 11 and 16 to see
the benefits of a gospel-centered life.
Tactics
Stake Conference
Stake Youth Conference
Trek
Especially for Youth
Scout Camp
Semi-Active Latter-day Saint Young Men
Ages 11 to 16
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Self Interests
Financial burden
Decision of completing some college education
Current or potential relationships with girlfriends How to spiritually prepare
Message
As a young man with the time of your mission fast approaching, we
understand the extra pressures, appointments and time commitment you
have to put into preparing. After dedicating yourself to a full-time missionand serving to your fullest potential, you will be able to further understand
any emotion, spiritual and financial concerns with ease and confidence
because of your commitment to the Gospel and the Lord.
Background
Known
Research
Publics
S.A.
KEY PUBLICS
Core Problem
Goal Objectives Key Publics
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Strategy
Through interpersonal communication,
conferences and personal coaching we
will help active Latter-day Saint young
men between the ages of 17 and 19
relieve their stress of the of preparing
for a mission. We will help them
understand the benefits and blessings
that will come before, during and after
they serve an honorable, full-time
mission.
Tactics Counseling with young men leaders, the
bishop and stake president
Give Preach My Gospel to the young
man when he begins his mission papers
Create interactive missionary preparation
classes
Prepare ward, stake and regional
missionary conferences where this public
can learn more
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Self Interests
Follow examples of priesthood holders who served missions
Encouragement from church leaders and parents
Increase social acceptance among their peers
Semi-Active Latter-day Saint Young Men
Ages 17 to 19
Background
Known
Research
Publics
S.A.
KEY PUBLICS
Core Problem
Goal Objectives Key Publics
Message
Voice your commitment to the Gospel by serving a mission for the LDS Church.
Many strong and capable men have served their God to make tangible
differences in their lives both spiritually and temporally. You have the same
opportunity. The blessings from serving a mission will influence you and your
future family.
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StrategyThrough the use of social media and
interpersonal communication, we will
persuade young men between the ages
of 17 and 19 of the benefits and
blessings of serving missions just asleaders in the church have done so
before.
Tactics
Create I am a Missionary video
campaign
Create Facebook group for prospective
missionaries
Invite semi-active young men to go on
splits
Create Facebook forum for prospective
missionaries
Semi-Active Latter-day Saint Young Men
Ages 17 to 19
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Self Interests
Physical safety and emotional well-being of children
Strengthening their family
Providing best environment for children to learn and grow physically and
emotionally
Ensure a good life for children
Background
Known
Research
Publics
S.A.
KEY PUBLICS
Core Problem
Goal Objectives Key Publics
Message
Serving a mission for the LDS church is an opportunity that should not be overlooked.
Those young men who serve missions leave as boys and return as responsible, refined and
experienced men. What better way for young men to develop and polish their study skills,
personal relation skills and independence than by serving Gods children worldwide?Although your son will leave home for two years, a mission will strengthen your son and
unify your family.
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Strategy
Through interpersonal
communication apathetic parents will
be able to serve as a positive impact
on their sons and encourage them to
serve missions for the Church.
TacticsEncourage Preach My Gospel usagein families
Incorporate family home evening
activities and/or lessons once a week
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