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Layar Activeer Print Seminar - Raimo's Tips and Tricks
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Transcript of Layar Activeer Print Seminar - Raimo's Tips and Tricks
![Page 1: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/1.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
TIPS & TRICKS TO MAKE AN AWESOME CAMPAIGNRaimo van der Klein
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WE ARE THE PIONEERS OF INTERACTIVE PRINT
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE?
INTERACTIVE PRINT
![Page 4: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/4.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS
![Page 5: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/5.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
HOW DOES LAYAR WORK?
![Page 6: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/6.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
![Page 8: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/8.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
![Page 9: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/9.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?
![Page 10: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/10.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHAT IS THIS?
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
Ah!!! Page 54 of Volkskrant Magazine week 27
Does not look at colorDoes not use the Layar icon to recognize
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
IMPORTANT THINGS
AVOID BUTTONS ON TEXT OR “WHITE” SPACESTEST, TEST, TEST BEFORE YOU PRINT
![Page 13: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/13.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
TEAM
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
THE TEAM
tekst
BASIC ADVANCED WOW!YOU
DESIGNERVIDEO EDITORDEVELOPEREDITOR(S)
DESIGNERYOU YOU
![Page 15: Layar Activeer Print Seminar - Raimo's Tips and Tricks](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d2489b4c905ab268b4b53/html5/thumbnails/15.jpg)
© 2012, Layar B.V. STRICTLY Confidential and Proprietory
TIPS FOR MAKING IMPACTFUL CAMPAIGNS
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
START WITH USING CUSTOM BUTTONS
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
INFORM POTENTIALBUYERS ABOUT THIS
ENRICHED ISSUE
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
PROVIDE INSTRUCTIONS & CALL TO ACTION
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
EXPLAIN LAYAR IN 4 EASY STEPS- Install- Look for pages - Tap to View- Discover
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
WOW THEM WITH A GREAT COVER
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
GET PEOPLE IN WITH “WRONG REALITY”
HIDDEN REALITY
INCOMPLETE REALITY
LOCKED REALITY
REVEAL
UNLOCK
COMPLETE
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
REVEAL HIDDEN MESSAGES WITH LAYAR
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
REVEALPrint AdWhat you see with Layar
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
BACKGROUND IMAGES
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
CROSS PROMOTE
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
DISCOUNTS & EXCLUSIVE CONTENT
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© 2012, Layar B.V. STRICTLY Confidential and Proprietory
BIGGEST TIP!
The biggest predictor of a succesful campaign with Layar is:
A STRONG CREATIVE CONCEPT
Integrating paper and digital into one experience