© COPYRIGHT CREATA 2011 1

Lacrosse Team Building

© COPYRIGHT CREATA 2011 2

Purpose of this meeting• To share an idea aimed at generating funds to build the sport

of Lacrosse from the grassroots level• This has been successfully trialed in a Californian test market. • To partner with you as champions for the game of Lacrosse

and gain your official endorsement for this idea.

© COPYRIGHT CREATA 2011 3

The Passion – Pam’s StoryUS Lacrosse’s vision has been Pam’s passion for 10 years:

“We envision a future that offers people everywhere the opportunity to discover, learn, participate in, enjoy, and ultimately embrace the shared passion of the lacrosse experience.”

Founded in 1973

Privately Owned

17 offices in 12 countries on 5 continents

500 Employees

Over 60,000 Indirect Labour Force

Over 30 global partners

Over 2,000 new product SKU’s in 2010

Over 1.6 billion units designed & produced in 2010

Distribution to 120 countries

The Creata Connection

Creata’s Partners Include…Snapshot of some of our USA Clients

Creata is a “full service” marketing agency

INNOVATION

Our Experience

• Creata drives the incentives for Girl Scout cookies that sell $780M per year (unit price of $4). This is from a membership base of 2.3million.

The Model

• Members are motivated to sell through an incentive program.

• Clubs/chapters are motivated to motivate due to the generous return and a ‘plug and play’ program that makes implementation simple.

The Opportunity for Lacrosse…..

PROPRIETARY & CONFIDENTIAL. TM & (C) 2011 CREATA The information, concepts, artwork and ideas contained in this and any accompanying documents is confidential, may be privileged, and is intended solely for the person and/or entity to whom it is addressed. They are the exclusive intellectual property of CREATA. Unauthorized review, use, disclosure, or copying of these documents and/or concepts, or any part thereof,

without express written permission, is strictly prohibited and may be unlawful. Thank you for your cooperation.

What is Lax Snax?• Packs of flavored pistachio nuts sold by members to

raise money for their clubs.• Specifically targeted to Lacrosse, the flavors use

Lacrosse terminology as fun descriptors.

Why Pistachios?• Nutritional powerhouses. One ounce of pistachios provide:

– More dietary fiber (3 grams) than 1/2 cup of cooked broccoli– Six grams of protein – the same amount as 1 ounce of soybeans– ‘Good’ fat—7 g of monounsaturated and 4 g of polyunsaturated

fats, which are considered heart healthy– Phytosterols, which may decrease the risk of heart disease– As much potassium as 1/2 of a large banana– Vitamin B6, Copper, Thiamin, Phosphorous, Manganese– No cholesterol or trans fat– Pistachios also have more antioxidant power per 100 grams than

blueberries, blackberries, garlic, and pomegranate juice.

INNOVATION

LaxSnax and Lacrosse• LaxSnax is a Los Angeles based company that has

sold flavored Pistachio nuts to raise money for Californian lacrosse teams. In one season, they sold $80K worth of product.

• Our vision is to become the “official” team snack for USA lacrosse nationally.

The Official Team Snack for

• If we achieved 20% of the Girl Scout cookie sales, Lacrosse could raise in excess of $10 million annually.

• Product can be available for your national convention in the 2nd week of January 2014.

The Potential

INNOVATION

The Numbers Indicative ONLY

• Recommended selling price: $5/bag• Lacrosse Chapter’s profit: $2/bag

We welcome a passionate discussion on Pistachio’s!

PROPRIETARY & CONFIDENTIAL. TM & (C) 2011 CREATA The information, concepts, artwork and ideas contained in this and any accompanying documents is confidential, may be privileged, and is intended solely for the person and/or entity to whom it is addressed. They are the exclusive intellectual property of CREATA. Unauthorized review, use, disclosure, or copying of these documents and/or concepts, or any part thereof,

without express written permission, is strictly prohibited and may be unlawful. Thank you for your cooperation.