Lawrencepur Presentation- IMC
description
Laerencepur
Transcript of Lawrencepur Presentation- IMC
Lawrencepur
LawrencepurIMC Campaign AgendaIntroductionWhy Lawrencepur?Positioning StatementCBBE ModelCurrent Marketing activitiesProposed IMC CampaignBudgetsConclusion
IntroductionHistoryPositioning StatementCBBE ModelCurrent Marketing ActvitiesIdentified GapsIMC Campaign- Walk with the WorldMagazine adsNewspaper AdvertisementsTVCRadio AdvertisementOther proposed Marketing AcivitiesTotal BudgetConclusionThank you Q&A