Lawrencepur Presentation- IMC

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Transcript of Lawrencepur Presentation- IMC

Lawrencepur

LawrencepurIMC Campaign AgendaIntroductionWhy Lawrencepur?Positioning StatementCBBE ModelCurrent Marketing activitiesProposed IMC CampaignBudgetsConclusion

IntroductionHistoryPositioning StatementCBBE ModelCurrent Marketing ActvitiesIdentified GapsIMC Campaign- Walk with the WorldMagazine adsNewspaper AdvertisementsTVCRadio AdvertisementOther proposed Marketing AcivitiesTotal BudgetConclusionThank you Q&A