Lawrence Auls - Concise Business Advice
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Transcript of Lawrence Auls - Concise Business Advice
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Concise Business Advice
Lawrence Auls
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The 4-Hour Workweek
• Life is too short to live on anyone’s terms except your own.
• That “someday” you are waiting for possibly might never come.
• Do Focus your energy on the thing that drives the most results.
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Rich Dad Poor Dad:
• One should acquire or create income-producing assets.
• It’s important to focus on cash flow.• The only true way to escape the daily “rat
race” is to secure a monthly cash flow from assets that exceed your monthly expenses.
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The Top 10 Distinction Between Millionaires and the Middle Class
• Focus on calculated risks.• Earn profits, not wages.• Create multiple income streams.
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The 7 Habits of Highly Effective People:
• Think proactively.• Start with the end in mind.• Make first things first.• Think about the win-win.• Seek first to understand others , then try to be
understood.• Synergize.• Take time of physical and mental renewal.
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The Other 8 Hours:
• Everyone has the same 24 hours in a day.
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The $100 Startup:
• Your business doesn’t have to require a great deal of risk or startup capital.
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Turning Pro:
• The major difference between an amateur and a professional is how they establish their habits.
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The Go Giver:
• Be helpful, the money will always follow.• Scale to help to reach as many people as
possible.
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The Art of Non-Conformity:
• The easy thing and the best thing are usually not the same thing.
• “Your competence is your security”
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Crush It:
• Pour your heart and soul into your business. People will notice.
• (if it sounds like real work, that’s because it is)
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The 22 Immutable Laws of Marketing:
• Always be first to market. But if you can;t be first, just claim a new marketing you can be first in.
• You can’t be everything to everyone, so stop trying.
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Purple Cow:
• The best way to get noticed is to be remarkable. That is, markedly different from every other options.
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Attention! This book will make you money:
• Do what you competition isn’t doing.
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Influence:
• Use reciprocity: When you give someone something, they feel compelled to repay you. What can you give?
• Gain small commitments in advance of asking for a larger commitment.
• Use social proof like testimonials, press mentions, and trust signals.
• Be likable.• Be an authority.• Use scarcity: Sometimes fear of missing out and
playing hard to get can work to your advantage.
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The Power of Habit:
• Cultivate positive habits.
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The Millionaire Fastlane:
• The stock market is a poor wealth accelerator.• The best way to make millions is to solve a
problem that MANY people of businesses face.
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The Thank You Economy:
• Customer service isn’t a department within a company. It IS the company.
• Out-care the competition, online and in-person, and people will begin to take notice.
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The Ultimate Question:
• The ultimate customer service questions is: “How likely would you be to recommend Company XYZ to a friend of colleague.”
• Happy customers do your marketing for you.
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The Lean Startup:
• Launch, get feedback, and then make quick incremental improvements.
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Rework:
• Less is more. Leonardo da Vinci once said, “Simplicity is the ultimate sophistication”.
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Getting Things Done:
• Develop a 1-touch system for income items: Do it, Delegate it, Defer it, or Drop it.
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Start With Why:
• Customers don’t buy WHAT you do; they buy WHY you do it.
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Good to Great:
• Find the sweet spot at the intersection of: What light you up, what you’re best at, what makes you money.
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The One Minute Entrepreneur:
• You are the CEO if your own life. Act like it.
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The E-Myth:
• Work ON your business, not IN it.
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Great By Choice:
• Make progress everyday.