Lauri McNevin

McNevin sells homes with an expert touch, thanksin large part to her marketing experience.Although her mother worked as a real estate agent,McNevin chose to study marketing instead ofgoing directly into realty. She earned a degree inmarketing from Texas Tech University, andmoved to Colorado to work as a buyer for a skiapparel business. Eventually, she heard her realestate roots calling her name and became licensed.After several very successful years selling luxuryproperties in Austin and then in Los Angeles,where she still holds a real estate license, McNevinreturned to her hometown. “I enjoyed the otherplaces I lived, but they never felt like home,” shesays. “Austin is home. It feels comforting to me,and I love the people here.” Having returned toAustin in 2010, she jumped right back into the real

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Lauri McNevin knows how to make an impression.She is deeply knowledgeable about the real estatemarket, but what sets her apart is the completeattention she shares with each client. “I give 100percent of my focus to my client,” she says. “Ioffer world class, exceptional service.” She workswith a select clientele in the luxury market inAustin, TX and pays personal attention to everydetail throughout the transaction.

“It is important for clients always to have accessto me,” she says. Much of her business comesfrom referrals, and she sees a direct link betweenthat and the service she provides. Her clients areconfident in referring friends, because they knowthat McNevin will offer an unparalleled level ofpersonal attention.

Lauri McNevin

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estate market. McNevin began building upon herprior successes and applied marketing methods shedeveloped in California to her business in Austin.Within her first year back in Texas, she hadaccrued $25 million in listings.

“I do some very unusual, outside-the-box thinkingwhen marketing properties,” she says. Real estatesoirees are the ultimate home showing—aninvitation-only party through which members ofthe Austin elite have an opportunity to eat, drinkand be merry in the home that is for sale. Theadvantage for guests is that they have a fantastictime and are able to socialize and network. Theadvantage for the seller and McNevin is thathappy guests go away talking about the fabulousproperty they’ve just seen.

McNevin collaborates with companies that serve aluxury clientele to make the parties really sparkle. Inthe past, her soirees have included Maseratiautomobiles and high-end ski boats, since many ofher listings are lakeside. Her partner companies invitetheir top 50 clients, and the homeowners invite theirfriends and neighbors, bringing several hundred like-minded people together for an utterly memorableevening. To make sure the party will offer the best ofeverything, McNevin invites 10 real-estate relatedcompanies to serve as sponsors of each event.Insurance agents, home warranty companies, interiordesigners, stagers and pool companies—all cometogether to offer a party no one will ever forget, withthe finest catering, live music and valet parking.

Thinking outside the box has ledMcNevin to look at

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many strategies to market ultra luxury real estate in adifferent way. She collaborates with internationallyacclaimed architect William Hablinski, as well asaward-winning firms like D’Alessio InspiredArchitectural Designs in Pennsylvania, a companyknown for its 21st century castles, luxury mansions,estates and European chateaux. Through thesecollaborations, McNevin is marketing to-be-builtconceptual home plans. “This technique for sellingproperties has been working very well for many U.S.metro areas,” McNevin says. “My bottom line is toexceed my clients’ expectations and find them thatdream home they envision.”

The future is looking strong for McNevin. Sherecently was chosen to speak to a convention of7,000 REALTORS® at Keller Williams’ inter-national conference. Amid all the time and effortshe gives to her career, she still sets aside ampletime to raise money for the Austin Children’sShelter. At the heart of it all, McNevin cares aboutothers. Her sentiments are reflected in her motto:“A house is built of walls and beams, a home ismade of love and dreams.”

Lauri McNevinKeller Williams Realty

Austin, TX(512) 439-7765

laurislistings@yahoo.comwww.LauriMcnevinHomes.com