Laura CarusKairos Fundraising Solutions

Extreme Fundraising

What’s the new extreme?“I used to run marathons to raise cash for my son and got bored. All the usual suspects who gave me cash were no longer impressed so I had to become a wee bit more inventive.” Andrew Shepard, Extreme Fundraiser

Why do people go extreme?

“I don’t know if the charity side is the prime motivator or the challenge itself. If I’m honest I think it’s 50/50. People want to get involved because they want to push themselves and to try something different. It can really change their life and the way they see the world.”David Fox Pitt of WildFox Events, organisers of the Glencoe Marathon.

Who is going extreme?According to Pitt:80% of participants on his extreme events are corporate sector

“The corporate challenges are leading the way. People spend so much time at work these challenges become a way of bonding….they also raise the company’s profile and it’s standing publicly. Often the more extreme the better.”

What is your charity’s extreme? Viral Challenging/bonkers Physical Personal Big

Extremely….viral #nomakeupselfie March 2014 £8million for Cancer Research UK

Extremely…viral Stephen Sutton, MBE #thumbsupforStephen £4.9 million for

Teenage Cancer Trust

Extremely…challenging/bonkers My Fancy Year Coppa Feel Target: £20,000 in a year

Extremely….challenging/bonkers

Stuart Kettle www.willthemadfoolmakeit.co.uk Currently raised £50,000 Macmillan Cancer Support and Myton

Hospice Ongoing commitment

Extremely….physical David Walliams Swam the Thames,140 miles, 2011 Raised: £2 million

Extremely…physical The Quad, Scotland 0.8 mile swim, 15 mile mountain run, 7

mile kayak, 34 miles cycle. Ends when participants slice the

watermelon!

Extremely….personal Emily’s Star, in memoriam charity Supporting premature babies and their

mums, whilst campaigning for change

Extremely….big Mass participant event. Case study: The Sleep Walk. Rowcroft Hospice, Torquay

Challenges- Competition- Branding- Development- Volunteers- Budget- Health and Safety - Relationships

Think EXTREME!

No budget, anything is possible! What extreme ‘category’? What would be your extremely brilliant

name? Who would be your extreme celebrity? Pitch it!

Thank you

Twitter: @EventsLauraC

Email:laura@lauracarus.co.uk