Clip Creative re-design packaging for European launch of America’s largest Crab meat company
Launch of Next-Gen Packaging Design Challenge
Transcript of Launch of Next-Gen Packaging Design Challenge
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PROGRAM
1900 hrs Opening Address by Mr Atsushi Watanabe
Message from Mr Hisashi Nakajima, President of Nippon Closures
Presentation by ICMG
Challenge Brief by SL2
1930 hrs Open Forum: “Future of Packaging Design”
• Mr Amos Wee - President, Singapore National Stroke Association
• Mr Ng Pei Kang - Director of Design & Innovation at Geometria
and Founder at TRIA
• Mr Atsushi Watanabe – Head of Group for Beverage Closures,
Nippon Closures
2000 hrs Gallery Walk + Team Formation + Small Group Discussion
~2030 hrs Close
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SUPPORTED BY
CONFIDENTIAL | 2017
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COMMUNITY PARTNERS
CONFIDENTIAL | 2017
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OPENING ADDRESS
Mr Atsushi WatanabeHead of Group for Beverage Closures, Nippon Closures
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MESSAGE FROM MR HISASHI NAKAJIMA
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PRESENTATION BY ICMG
Mr Yusuke TsujiDirector, ICMG Singapore
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CHALLENGE BRIEF
Mr Veerappan Swaminathan
Co-Founder, Sustainable Living Lab
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● Closures function to seal glass and plastic containers, keeping their
contents fresh and safe.
● Goal of Nippon Closures –
Closures That Deliver Excitement To People And Society
● Universal Design to include Elderly and Persons with Disability
– Elderly with grip & control challenges (Arthritis, Parkinson’s etc…)– PwD with grip & control challenges (Stroke, Cerebral Palsy etc…)
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WHY?
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COMMUNITY PARTNERS
CONFIDENTIAL | 2017
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● Most packaging is intended for two handed operation.
● Tight security seals, create frustrating experiences. Results in
seeking help from others, which infringes upon their sense of
independence or avoidance of certain packaging altogether.
● We believe that the gap here lies in the design of the closure.
How might we design packaging that brings about the
ease of use, assurance and delight for all users?
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DESIGN BRIEF
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CHALLENGE PROCESS
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STAGE 1
● Concept Submission (due on 30th September, 2359hrs)
● Submission instructions at www.ncc-challenge.com
STAGE 2
● Idea Refinement for top 10 selected teams from 14th October to 4th
November. Mentorship, workshops, fabrication support provided.
● Develop Working Prototype (presentation on 4th November) 14
CHALLENGE PROCESS
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STAGE 2 WORKSHOPS
● Principles of Universal Design by Ken Chua (these)abilities
● Design for Manufacturing & Assembly by Eric Chan from (design
engineer from Razer & formerly Dyson)
● Digital Fabrication by Sustainable Living Lab (SL2)
The 10 shortlisted teams have access to the Community Lab, our
makerspace located in Tampines, for their idea refinement.
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CHALLENGE PROCESS
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VENUE - IDEA REFINEMENT
Community Lab@UWCSEA
Facilities for 3D Printing, Laser Cutting, CNC Machining and General Fabrication.
On-site technical support.
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● All are welcome to participate in this NCC Next Gen Packaging
Design Challenge.
● Minimum number of members per group is 2 and maximum 5.
● Participants are only allowed to submit ONE project.
● Entries must not have been submitted for other competitions or have
been exhibited previously.
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KEY REQUIREMENTS
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PRIZES & AWARDS
4th to 10th placed teams get SGD $500 in cash prizes.
Chance for winning designs to be manufactured for 2020 Tokyo Paralympics.
Secret prize for most outstanding design.
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OPEN FORUM“Future Of Packaging Design”
Mr Amos WeePresident, Singapore National Stroke Association
Mr Ng Pei KangDirector of Design & Innovation at Geometria and Founder at TRIA
Mr Atsushi WatanabeHead of Group for Beverage Closures, Nippon Closures
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GALLERY WALK+
SMALL GROUP DISCUSSION
+ TEAM FORMATION
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