Latino Snacking - Symriseinfo.symriseflavors.com/rs/symrise/.../LatinoSnackingInfographicPag… ·...
Transcript of Latino Snacking - Symriseinfo.symriseflavors.com/rs/symrise/.../LatinoSnackingInfographicPag… ·...
Latino Snackingfood, beverage, and flavor trends
savory snacks spend by Hispanics by 2015
27.5% of total U.S.
Snack Market
Hispanics are more likely
to incorporate snacks throughout their day
to consume snacks at work
In most food categories, Hispanics are a driving force
Flavor Trendssnack innovations are trending toward spicy snacks
they become more varied—beyond jalapeño and chipotle
flavors, toward other sources such as ginger, pepper, mustard seeds
New Mexican snack flavors in the U.S.
salsa verde habanerotequila and lime
Salted snacks in particular have benefited from the increase in the U.S. Hispanic population
ConsumptionSalty/savory snacks consumed by hispanic adults
on a regular basis, by language spoken in home
potatochips
only spanishmostly spanishmostly englishonly english
New Regional Mexican Flavors
poc chuc
pipian rojo
poblano
al pastor
tinga
baja
picadillo
vera cruz
66% 73% 80% 69%
tortillachips
cheese snacks
crackers
popcorn
only spanishmostly spanishmostly englishonly english
only spanishmostly spanishmostly englishonly english
only spanishmostly spanishmostly englishonly english
only spanishmostly spanishmostly englishonly english
68% 75% 53% 52%
49% 59% 73% 57%
45% 60% 69% 56%
50% 62% 57% 50%
Sweet snacks consumed by hispanic adultson a regular basis, by gender
Ice cream Yogurt Fresh bakery
Fruit/trail mixes Frozen treats Cut fresh fruits
female male
female male
female male
female male
female male
female male
Key Factors
flavor
brand
price
health
nutrition
The most important factor for Hispanic adults when buying snacks —- is flavor.
Buying Locations
once a week
once a month
small store supermarket fastfood
produced by