L'Ascesa del Data-Driven Marketer
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Data-Driven Marketer (the rise of) Luca Barboni – [email protected] – @luca_barb89 Founder & Growth Hacker @ Growth Hound
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Transcript of L'Ascesa del Data-Driven Marketer
Data-Driven Marketer(the rise of)
Luca Barboni – [email protected] – @luca_barb89Founder & Growth Hacker @ Growth Hound
Push Marketing
Adwords
Retargeting
Mobile Marketing
Direct Marketing
Printed Media
Pull Marketing
SEO
Content Marketing
Social Media Marketing
Email Marketing
PR Management
Product & Virality
Engagement
Product Design
Referral Programs
Affiliate Marketing
Gamification
API Integrations
Conversion Rate Optimization
Landing Pages
Call to Action
Pricing Strategies
A/B Testing
User Experience
User Onboarding
Ah-Ha Moments
Transactional Emails
Push Notifications
Sales Process
Lead Generation
Lead Scoring
Lead Nurturing
Persuasion Psychology
Sales Funnel Design
Business Models
Freemium Models
Saas
E-Commerce
Marketplace
Mobile
User Generated Content
Growth Strategy
Idea Validation
Customer Development
Early Traction
Go To Market Strategy
Product Market Fit
Transition to Growth
Growth
Internationalization
Metrics
Web Analysis
Competitive Intelligence
Lean Analytics
AARRR
CAC
CLT
Viral K
You
LET'STAKE ITEASY
Job posts analyzed51
What I've learned from...
LEARN PRO ENGLISH
100% of the job posts were in english.
Main source on GH:
TALK NERDYTO ME
HTML & CSS appears in 26% of the 51 job posts, almost a third. Then comes JS.
What is the most required language?
BE YOUR OWN GROWT HHACK
Social Media
Email MKTG
SEMSEO
0,8 0,80,91,0
How many times does the keyword appear on avg. for each of the 51 job posts?
times times times times
What is the most required skill?
"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
"Don't specialize in a single tactic. [...]instead, focus on developing marketing skills that will always remain relevant. These include things like marketing psychology, diffusion of innovation, company building, customer research methods, persuasive website architecture, actionable marketing metrics..."
Lean Startup Marketing – Sean Ellis
INVEST IN EVERGREEN MARKETING SKILLS!
The keyword “Analytics/Analytical“ appears 2 times on avg. In each of the 51 posts.
You've gotta love data.
211%% of appearance of “Analytics“
T-Shaped Skillset
Storytelling
Copywriting
Content Marketing
EmailMarketing
SEOPR
Product Design & User Experience
Wireframing
A/BTesting
Mobile
Behavioural Psychology
CRO Analytics Programming
Biz Dev
CommunityOffline
MarketingDirectSales
Data Science
WebScraping
APIsRetargeting
Marketing ToolsFunnel Design
ReferralPrograms
AutomationLead
GenerationSEM AffiliatePrograms
Virality
Width of Knowledge
Depth of Knowledge
Inspired by Brian Balfour @bbalfour & Growth Tribe
TESTINGTESTINGTESTINGTESTING
Find a trending topic.
Open a Wordpress blog for free.
Connect with GA.
Start running your own experiments.
https://growth-hacking.zeef.com/luca.barboni
THANK YOU!Luca Barboni [email protected]@luca_barb89
Growth [email protected]@GrowthHound
let’s keep in touch:
