10 Data-Driven Points Marketer...2015/04/10 · DATA-DRIVEN MARKETING Title...
1
2 3 5 7 9 1 4 6 8 10 TODAY , MORE THAN ONE - THIRD OF ALL MARKETERS (36% ) CITE THEIR BIGGEST CHALLENGE AS BEING ABLE TO ACCURATELY MEASURE AND ATTRIBUTE ONLINE CONVERSIONS TO THE CORRECT MARKETING CHANNELS OF MARKETERS FEEL PRESSURE FROM THEIR CEO AND BOARD TO PROVE THE VALUE OF THEIR MARKETING MARKETERS IDENTIFIED QUALITY OF LEADS AS THE #2 MOST PRESSING BUSINESS CHALLENGE FOR 2015 MARKETING IS ONE OF THE MOST UNDERSERVED DEPARTMENTS THAT ARE MOST IN NEED OF SELF - SERVICE BUSINESS INTELLIGENCE IN 2014, OF MARKETING PROFESSIONALS INCREASED SPENDING ON DATA - DRIVEN MARKETING THE BIGGEST PROBLEM AREAS WHEN USING MARKETING AUTOMATION ARE : PIPELINE REPORTING , MEASURING MARKETING CAMPAIGN EFFECTIVENESS AND INCREASING SALES EFFECTIVENESS OF MARKETERS AGREE THAT ANALYTICS IS A CRITICAL TECHNOLOGY IN CREATING A COHESIVE CUSTOMER JOURNEY BY PERSONALIZING BEHAVIOR BASED DATA OF MARKETERS AGREE THAT CAPTURING AND APPLYING DATA TO INFORM AND DRIVE MARKETING ACTIVITIES IS THE NEW REALITY IS THE AVERAGE CONVERSION RATE LIFT FOR COMPANIES USING PREDICTIVE INTELLIGENCE OF MARKETERS ARE ALREADY SEEING POSITIVE ROI FROM DATA - RELATED MARKETING EXPENDITURES [ SEE , INCREASING SPENDING ON DATA - DRIVEN MARKETING WORKS !] BEING DATA - DRIVEN DOESN ’ T JUST MEAN COLLECTING DATA , IT MEANS USING THAT DATA TO MAKE INFORMED DECISIONS . VISIT LEARN . LOGIANALYTICS . COM / MARKETING OR CONTACT US : SALESTEAM @ LOGIANALYTICS . COM FOR A DEMO Sources: 1 – MarketingSherpa, 2 - The CMO Survey, 3 & 7 – 2015 State of Marketing (Salesforce), 4 – 2014 State of Self-Service BI Report, 5 – CMO by Adobe, 6 - HeinzMarketing and Ontarget “Marketing Automation Effectiveness and Performance Survey” (2014), 8 - Digital Roadblock: Marketers struggle to reinvent themselves (Adobe 2014), 9 – ExactTarget Marketing Cloud, 10 –2014 Direct Marketing Association Statistical Fact Book 74 % 41 % 22.66% 54 % 40 % 66 % 36 % 10 YOU ARE WHAT YOU MEASURE WITH AN EVER - GROWING NUMBER OF TACTICS AND TOOLS AT YOUR DISPOSAL , HERE ’ S HOW MARKETERS CAN STAY FOCUSED ON THE DATA THAT MATTERS COMPELLING STATS FOR DATA - DRIVEN MARKETING
Transcript of 10 Data-Driven Points Marketer...2015/04/10 · DATA-DRIVEN MARKETING Title...
2
3
5
7
9
1
4
6
8
10
TODAY, MORE THAN ONE-THIRD OF ALL MARKETERS (36%) CITE THEIR BIGGEST CHALLENGE AS BEING ABLE TO ACCURATELY MEASURE AND ATTRIBUTE ONLINE CONVERSIONS TO THE CORRECT MARKETING CHANNELS
OF MARKETERS FEEL PRESSURE FROM THEIR CEO AND BOARD TO PROVE THE VALUE OF THEIR MARKETING
MARKETERS IDENTIFIED QUALITY OF LEADS AS THE #2 MOST PRESSING BUSINESS CHALLENGE FOR 2015
MARKETING IS ONE OF THE MOST UNDERSERVED DEPARTMENTS THAT ARE MOST IN NEED OF SELF-SERVICE BUSINESS INTELLIGENCE
IN 2014, OF MARKETING PROFESSIONALS INCREASED SPENDING ON DATA-DRIVEN MARKETING
THE BIGGEST PROBLEM AREAS WHEN USING MARKETING AUTOMATION ARE:PIPELINE REPORTING, MEASURING MARKETING CAMPAIGN EFFECTIVENESS AND INCREASING SALES EFFECTIVENESS
OF MARKETERS AGREE THAT ANALYTICS IS A CRITICAL TECHNOLOGY IN CREATING A COHESIVE CUSTOMER JOURNEY BY PERSONALIZING BEHAVIOR BASED DATA
OF MARKETERS AGREE THAT CAPTURING AND APPLYING DATA TO INFORM AND DRIVE MARKETING ACTIVITIES IS THE NEW REALITY
IS THE AVERAGE CONVERSION RATE LIFT FOR COMPANIES USING PREDICTIVE INTELLIGENCE
OF MARKETERS ARE ALREADY SEEING POSITIVE ROI FROM DATA-RELATED MARKETING EXPENDITURES [SEE, INCREASING SPENDING ON DATA - DRIVEN MARKETING WORKS!]
BEING DATA-DRIVEN DOESN’T JUST MEAN COLLECTING DATA, IT MEANS USING THAT DATA TO MAKE INFORMED DECISIONS.
VISIT LEARN.LOGIANALYTICS.COM/MARKETING OR CONTACT US: [email protected] FOR A DEMO
Sources:
1 – MarketingSherpa, 2 - The CMO Survey, 3 & 7 – 2015 State of Marketing (Salesforce), 4 – 2014 State of Self-Service BI Report, 5 – CMO by Adobe, 6 - HeinzMarketing and Ontarget “Marketing Automation E�ectiveness and Performance Survey” (2014),
8 - Digital Roadblock: Marketers struggle to reinvent themselves (Adobe 2014), 9 – ExactTarget Marketing Cloud, 10 –2014 Direct Marketing Association Statistical Fact Book
74%
41%
22.66%
54%
40%
66%
36%
10
YOU ARE WHAT YOU MEASURE
WITH AN EVER-GROWING NUMBER OF TACTICS AND TOOLS AT YOUR DISPOSAL, HERE’S HOW MARKETERS CAN STAY FOCUSED ON THE DATA THAT MATTERS
COMPELLING STATS FOR DATA-DRIVEN MARKETING
