Lasa Charity Digital Summit Nov 12th 2012 Amplify Your Digital Campaigns

Are we making the most of our digital media content?

Jude HabibFounder/Director sounddelivery

@judehabib @sounddelivery

Are we being proactive and offering videos, audio content or photographs to media outlets to

support a campaign/story we have?

3

What’s changed?

Plus rise and rise of Social Media Channels..

The Media Needs You

And Journalists…

The Future is Digital The Future is Mutual

Why my passion for this area

• 15 years at the BBC developing multiplatform social action campaigns

• Work with charities to use digital media to tell their stories, engage new audiences and raise funds

• Passionate about digital storytelling• Don’t believe that charities maximize the

impact of their stories

The Blue Cross

Using multi-media content

Traditional media: exploiting different channels

PETS FOR LIFE CAMPAIGNPromoting the importance of pets to older people

Golden rules to get the media interested in your content

• Relevance• Unique content• Availability • Format• Persistence!

The Blue Cross: top 5 tips

• Look for your strengths • Give the media what they want• Don't be offended• Try different approaches • Be politely persistent

The Scouts

World Scout Jamboree 2011

Selling in Video to Media Outlets

Do’s and Don'ts DoSell the story first then the packageGive a shot list

Don'ts Over edit – The producer needs to feel they are doing something - their StyleGive everything you shoot

Create your own photo library and keep your images at hand

And audio.....

Great quality content – can be recorded on a mobile phone

Be prepared

Whose job is it to respond to potential media opportunities?

Maximising Your Multimedia Content

Don’t forget

Put storytelling at the heart of your campaigns

Thank You!

• Keep in touch • jude@sounddelivery.org.uk• @sounddelivery• @judehabib• www.facebook.com/sounddelivery