LAS VEGAS CONVENTION CENTER - SEMA SHOW 2020...SEMA Show buyers come to the Las Vegas Convention...
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SHOW. CONNECT. SELL. RE NOVEMBER 2–5, 2021 • LAS VEGAS CONVENTION CENTER • LAS VEGAS, NEVADA SEMASHOW.COM/BUYABOOTH EXHIBITOR BROCHURE
Transcript of LAS VEGAS CONVENTION CENTER - SEMA SHOW 2020...SEMA Show buyers come to the Las Vegas Convention...
SHOW.CONNECT.
SELL.RE
NOVEMBER 2–5, 2021 • LAS VEGAS CONVENTION CENTER • LAS VEGAS, NEVADA SEMASHOW.COM/BUYABOOTH
EXHIBITOR BROCHURE
You started with an idea. Your idea grew, developed into a product line
and built your brand. Now you just need maximum exposure and a
place to thrive. That place is the SEMA Show—the largest automotive
specialty-equipment trade show in the world, consistently delivering
thousands of qualified buyers who are looking to buy, learn and find
the next big trend.
Bring your products to the industry’s most comprehensive trade show
and together we’ll turn your Show into your success.
RESERVE YOUR 2021 BOOTH SPACE NOW AT SEMASHOW.COM/WHY-EXHIBIT
NEW BUYERSNEW MARKETSNEW OPPORTUNITIES
S E M A S H O W
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BUYERS BY EMPLOYEE LEVEL
THE SEMA SHOW DELIVERS TOP-QUALITY BUYERS WITH THE POWER TO MAKE OR INFLUENCE BUYING DECISIONS.
Q U A L I F I E D B U Y E R S
Executive Management
Management
Technician/Craftsman/Skilled Trade
Support Staff
5% 10% 15% 20% 25% 45%30% 50%35% 55%40% 60%
55%
22%
14%
9%
THE SEMA SHOW DELIVERS QUALITY BUYERS WITH THE POWER TO MAKE OR INFLUENCE BUYING DECISIONS.
NET BUYING INFLUENCE
87%
57%make buying
decisions
30%make buying
recommendations
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ATTENDANCE BY U.S. REGION
78% of buyers are domestic
57% WEST
19% SOUTH
15% MIDWEST
9% EAST
TOP-10 ATTENDING COUNTRIES
22% of buyers are international
1. CANADA 2. MEXICO 3. AUSTRALIA 4. JAPAN 5. CHINA 6. BRAZIL 7. UNITED KINGDOM 8. GERMANY 9. FRANCE 10. SOUTH KOREA
G L O B A L B U Y E R S
The SEMA Show typically attracts a large West Coast audience and a growing international
audience: 78% of buyers come from the United States and 22% come from more than 130
countries outside the United States.
THE SEMA SHOW TYPICALLY ATTRACTS BUYERS FROM GEOGRAPHIC REGIONS THAT OTHER SHOWS DON’T.
*Data from 2019 SEMA Show
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of buyers agree that the SEMA Show was worth the time and expense to attend.
92% of SEMA Show buyers said they are more likely to buy from a company that exhibits at the SEMA Show.
75% of SEMA Show buyers have been in business 10+ years.
67%
65% SEE NEWPRODUCTS.
GET NEWIDEAS.
KEEP UPON TRENDS.
FIND NEWVENDORS.
SEE EXISTINGVENDORS.
87% 78% 72% 60%
MOTIVATED BUYERS LOOK TO…
ENGAGED BUYER AUDIENCE
SEMA Show buyers come to the Las Vegas Convention Center to see
new products and bring home new ideas for parts to sell in their shops.
They also come to find new vendors and keep on the latest trends.
BUYERS ARE LOOKING FOR WHAT'S NEW
B U Y E R S O B J E C T I V E S
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28% repair/
service/ installation
19% wholesaler/ distributor/
WD
12% builder/
fabricator/ converter 7%
vehicle dealer 2%
other
32% retailer/ jobber
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34 5 6 7
89
1011
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GLOBAL TIRE EXPOPOWERED BY TIATires and tire-related accessories for passenger cars, trucks, and off-the-road (OTR), equipment, recyclers, retreaders, suppliers and affiliated organizations.
WHEELS & ACCESSORIESWheels and accessories for cars, trucks and racing.
WEST HALL EXPANSIONTruck, off-road and powersports accessories.
MOBILE ELECTRONICS & TECHNOLOGYAudio, video, GPS, cameras, security, radar detection, mobile applications and vehicle technology.
BUSINESS SERVICESSoftware, hardware, financial and accounting, logistics, on-line sellers, human resources and related publications.
CENTRAL HALLEXPANSION Racing & performance and hot rod parts and accessories.
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N O R T H H A L L
QUALIFIEDBUYERS
B U Y E R S B U S I N E S S C A T E G O R I E S S E M A S E C T I O N S
Show sections are arranged by market segment. The following guideline is for products that are applicable to each section of the SEMA Show.
RESTYLING & CAR CARE ACCESSORIESInterior and exterior appearance and styling enhancements, car care maintenance and general accessories.
POWERSPORTS & UTILITY VEHICLESProducts and services for motorcycles, mini-bikes, ATVs and UTVs.
TRUCKS, SUVS & OFF-ROADProducts for truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.
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W E S T H A L L
RACING & PERFORMANCERacing and performance products, services and engine-building equipment.
HOT ROD ALLEYProducts and services for street-rod, hot-rods and early-production vehicles.
RESTORATION MARKETPLACEProducts and services for the restoration of musclecars and classic cars.
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C E N T R A L H A L L
COLLISION REPAIR & REFINISHCollision repair, paint equipment, tools, paint booths, accessories, software and management programs.
TOOLS & EQUIPMENTShop tools and equipment, uniforms and supplies.
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S O U T H H A L L U P P E R
S O U T H H A L L L O W E R
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Interior and exterior appearance and styling enhancements, car-care maintenance and general accessories.
RESTYLING & CAR CARE ACCESSORIES
Products and services for motorcycles, mini-bikes, ATVs and UTVs.
POWERSPORTS & UTILITY VEHICLES
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Products for trucks, including beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension and trailer and towing accessories.
TRUCKS, SUVs& OFF-ROAD
MOBILE ELECTRONICS& TECHNOLOGY
Audio, video, satellite radio, GPS, cameras, security, radar detection, mobile applications and vehicle technology products.
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Software, hardware, financial and accounting, logistics, online sellers, human resources and related publications tailor-made
for the specialty-equipment industry.
BUSINESSSERVICES
Racing and performance products, services, and engine-building equipment.
RACING &PERFORMANCE
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Products and services for street-rod, hot-rods and early-production vehicles.
HOT RODALLEY
Products and services for the restoration of musclecars and classic cars.
RESTORATION MARKETPLACE
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Collision repair, paint equipment, tools, paint booths, software and management programs.
COLLISION REPAIR & REFINISH
This section is filled wilth shop tools, equipment, uniforms and supplies.
TOOLS & EQUIPMENT
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Tires and tire-related accessories for passenger cars, trucks, and off-the-road (OTR), equipment, recyclers, retreaders, suppliers
and affiliated organizations.
GLOBAL TIRE EXPOPOWERED BY TIA
Wheels and wheel accessories for cars, trucks and racing.
WHEELS & ACCESSORIES
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The SEMA Show drives the specialty automotive aftermarket industry;
it’s where all the best ideas and latest products are introduced. Featuring
more than 3,300 qualified media, the sales exposure and brand-building
visibility you will gain is sure to boost your business.
BOOST YOUR BUSINESS THROUGH MEDIA EXPOSURE
VICE PRESIDENT, SALESWarren Kosikov909-978-6665 [email protected]
TRUCKS, SUVS & OFF-ROADAlan Josse909-978-6666 [email protected]
HOT ROD ALLEY MOBILE ELECTRONICS & TECHNOLOGY POWERSPORTS & UTILITY VEHICLES RESTORATION MARKETPLACE TOOLS & EQUIPMENTScott Hartwick909-378-4857 [email protected]
COLLISION REPAIR & REFINISH RESTYLING & CAR CARE ACCESSORIESMonica Terlouw909-978-6695 [email protected]
BUSINESS SERVICES GLOBAL TIRE EXPO WHEELS & ACCESSORIESBrian Paik909-978-6677 [email protected]
RACING & PERFORMANCEAndrea Brake949-373-9222 [email protected]
Becca Butler 909-378-4864 [email protected]
Brendan Gillespie 909-978-6661 [email protected]
Celina Ingargiola 949-373-9214 [email protected]
Jeff Dahlin949-373-9220 [email protected]
SALES & CONTACT INFORMATION
INCLUDED WITH EACH EXHIBIT
• Free—one New Product or Featured Product Showcase entry.
• Drayage Assistance—your first 500 lbs. are FREE for booths 400-sq. ft. and smaller.
• Company listing in the official SEMA Show Directory.
• Company listing in the official SEMA Show Pocket Guide.
• Company and product listing throughout the year in the official SEMA Show online floorplan and directory.
• Free booth vehicle spotting.
• Access to Education Days seminars.
• 8-ft. drape backdrop (except island exhibits).
• 3-ft. side divider drapes for linear booths.
• One SEMA Industry Awards Reception and Banquet ticket for each 100 sq. ft. of exhibit space (while tickets last; must reserve tickets, maximum 10 tickets per exhibitor).
M E D I A O U T L E T S
MARKET SEGMENTS BY MEDIA
TRUCK/SUV/VAN
STREET ROD/HOT ROD/CUSTOM
RACING/MOTORSPORTS
STREET PERFORMANCECOLLISION REPAIR
RESTYLING & ACCESSORIES
POWERSPORTS/MOTORCYCLE
UTILITY VEHICLE
RESTORATION/VINTAGE
OFF-ROAD
EXHIBIT SPACE PRICING SEMA/TIA member rate: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $21.95 per net sq. ft.
Non-member rate: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $36.95 per net sq. ft.
Minimum size: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 net sq. ft. (10 ft. x 10 ft.)
Island booths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Additional $3,990
Peninsulas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Additional $1,000
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SHOW.CONNECT.
SELL.RE
NOVEMBER 2–5, 2021 • LAS VEGAS CONVENTION CENTER • LAS VEGAS, NEVADA SEMASHOW.COM/BUYABOOTH
