LARISSA SCHNEIDER GRUNIG 41 Brinkwood Road Brookeville, MD 20833 USA lgrunig@umd.edu (301) 570-8626 (home office) (301) 405-6532 (campus office) Education 1985: Ph.D., public communication, University of Maryland, College Park Completed qualifying examination for candidacy with distinction. 1978: Master of Arts, College of Journalism, University of Maryland, College Park, MD. Emphasis in public relations. 1967: Bachelor of Arts, North Dakota State University, Fargo, ND. Major: English. Worked as copy editor of national award-winning university newspaper. Received secondary-level teaching credential. Experience 2005-present: Professor Emerita, Department of Communication, University of Maryland, College Park 2001-2005: Professor with tenure, Department of Communication, University of Maryland, College Park 2000-2003: President’s Special Assistant for Women’s Issues, University of Maryland, College Park 1999-2001: Associate Professor with tenure, Department of Communication, University of Maryland,

College Park 1991-1999: Associate Professor with tenure, College of Journalism, University of Maryland, College Park 1999-present: Affiliate faculty, UM School of Public Affairs 1988-present: Affiliate faculty, UM Women's Studies Program 1988-present: Regular member, UM Graduate Faculty 1985-91: Assistant Professor, College of Journalism, University of Maryland, College Park 1984-85: Instructor, Department of Communications, Washington State University, Pullman, WA. Served on departmental search and writing committees. Also served as a member of the Public Relations Subcommittee of the Washington State University Centennial. 1979-84: Instructor, College of Journalism, University of Maryland, College Park, MD. Served as news coordinator of the College's laboratory newspaper, the Citizen Call (serving the

communities of College Park and University Park). 1973-present: Consultant Projects included writing and editing, marketing, evaluating programs and publications, research

(planning, budgeting, and conducting), workshops, professional development, and individual instruction.

Educational clients include: Montgomery Education Connection Council for Educational Development and Research National Foundation for the Improvement of Education National Center for Research in Vocational Education (Ohio State University) Washington Educational Press Association University of Maryland (Planning, Programs and Campus Development; Office of Administrative Affairs; Transportation Study Center; Educational Research Institute; Women's Studies Program and Office of Resident Life) Beacon College U.S. Department of State, Historical Office U.S. Navy

2 U.S. Army Wider Opportunities for Women Motorcycle Safety Foundation Washington Center for Internships and Academic Seminars Clients from the scientific community include: U.S. Department of Energy Office of Science and its National Energy Technology Laboratory Mitretek Soil and Land Use Technology, Inc. Montgomery County Dept. of Addiction, Victim and Mental Health Services Audubon Naturalist News Washington Hospital Center Development Project Management Center, Office of International Cooperation and Development, U.S. Department of Agriculture Robert Wood Johnson Foundation Association of Teachers of Preventive Medicine Sea Grant College, University of Maryland, College Park U.S.D.A. Forest Service Goddard Space Flight Center Maryland Year 2000 Program Management Office Oregon State Department of Forestry Numerous freelance authors Corporate clients include: DynCorp Fleishman-Hillard Public Relations Continental Telephone Service Corporation Laurel Advertiser Henry J. Kaufman and Associates (advertising and public relations) Erlich-Manes (advertising and public relations) American Management Association American Society for Training and Development National Rural Electrical Cooperative Association Winchester Management Corporation United Technologies Ragan Communications Marriott IBM Mobil Oil Corporation Powell Tate Public Affairs American Airlines Allstate Insurance Infocom/Bulldog Reporter Enel (Italian energy company) 1973-74: Substitute teacher, Montgomery County Public Schools, Silver Spring, MD 1972-73: Reporter, subsequently editor of weekly newspaper, the Columbine Independent, Littleton, CO 1971: Freelance editor of monographs and dissertations, the University of Oregon, Eugene, OR 1967-70: Secondary school teacher of English, journalism, Spanish, social studies (Washington/Oregon) Writer of teachers' guides for School Times, scholastic edition of the New York Times

3RESEARCH AND SCHOLARLY ACTIVITIES

Books Authored Larissa A. Grunig,1 James E. Grunig, and David M. Dozier, Excellent Public Relations and Effective

Organizations: A Study of Communication Management in Three Countries, Mahwah, NJ: Lawrence Erlbaum Associates, 2002. Winner, 2002 PRIDE book award of the Public Relations Division, National Communication Association, for innovation, development, and educational achievement in public relations research.

Larissa A. Grunig, Elizabeth Lance Toth, and Linda Childers Hon, Women in Public Relations: How Gender

Influences Practice, New York: Guilford Press, 2001. One of five finalists for the Frank Luther Mott/Kappa Tau Alpha Research Award for the best book in journalism/mass communication published in 2001.

David M. Dozier, Larissa A. Grunig, and James E. Grunig, Manager's Guide to Excellence in Public Relations

and Communication Management, Mahwah, NJ: Lawrence Erlbaum Associates, 1995. Books Edited Larissa A. Grunig and James E. Grunig, Public Relations Research Annual, Vol. 3, Hillsdale, NJ: Lawrence

Erlbaum Associates, 1991. Larissa A. Grunig and James E. Grunig, Public Relations Research Annual, Vol. 2, Hillsdale, NJ: Lawrence

Erlbaum Associates, 1990. James E. Grunig and Larissa A. Grunig, Public Relations Research Annual, Vol. 1, Hillsdale, NJ: Lawrence

Erlbaum Associates, 1989. Chapters in Edited, Refereed Books James E. Grunig and Larissa A. Grunig, “Characteristics of Excellent Communication,” in The IABC

Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, ed. Tamara L. Gillis, San Francisco: Jossey-Bass, 2006, pp. 3-18.

Larissa A. Grunig and Elizabeth L. Toth, “The Ethics of Communicating With and About Difference in a

Changing Society,” in Ethics in Public Relations: Responsible Advocacy, eds. Kathy Fitzpatrick and Carolyn Bronstein, Thousand Oaks, CA: Sage, 2006, pp. 39-52.

James E. Grunig and Larissa A. Grunig, “The Role of Public Relations in Transitional Societies,” in

Introducing Market Economy Institutions and Instruments: The Role of Public Relations in Transition Economies, ed. Ryszard Lawniczak, Poznan, Poland: Piar.pl, 2005, pp. 3-25.

James E. Grunig, Larissa A. Grunig, and Dejan Vercic, “Public Relations in Slovenia: Transition, Change, and

Excellence,” in Toward the Common Good: Perspectives in International Public Relations, eds. Donn James Tilson and Emmanuel C. Alozie, New York: Allyn & Bacon, 2004, pp. 133-162.

1 Please note: Throughout this resume, first author named indicates senior author.

4Larissa A. Grunig and James E. Grunig, “Public Relations in the United States: A Generation of

Maturation,” in The Global Public Relations Handbook: Theory, Research, and Practice, eds. Khristhnamurthy Sriramesh and Dejan Vercic, Mahwah, NJ: Lawrence Erlbaum Associates, 2003, pp. 323-355.

David M. Dozier, Larissa A. Grunig, and James E. Grunig, “Public Relations as Communication Campaign,”

in Public Communication Campaigns (3rd ed.), eds. Ronald E. Rice and Charles K. Atkin, Thousand Oaks, CA: Sage, 2001, pp. 231-248.

Larissa A. Grunig, “A Feminist Phase Analysis of Research on Women in Postmodern Public Relations,” in

Perspectives on Public Relations Research, eds. Danny Moss, Dejan Vercic, and Gary Warnaby, London: Routledge, 2000, pp. 89-120.

Larissa A. Grunig, "Seminars: The Intersection of Pedagogy and Content in Transforming Public Relations

Education," in Essays on Quality Learning: Teachers' Reflections on Classroom Practice, ed. Steven Selden, IBM Total Quality Project and Center for Teaching Excellence, University of Maryland, College Park, 1998, pp. 97-104.

Larissa A. Grunig, "Diverse Paths to Academic Professional Development: Teaching as a Process," in

Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator, 2nd ed., ed. Lynne M. Sallot, Educators Section, Public Relations Society of America, New York, 1998, pp. 29-40. Also published in 1st ed., ed. Judy VanSlyke Turk, 1991.

Larissa A. Grunig, "Requisite Variety in Public Relations Research," in Public Relations Research: An International Perspective, eds. Danny Moss, Toby McManus, and Dejan Vercic, London: International Thomson Business Press, 1997, pp. 49-86. Larissa A. Grunig, "Excellence in Public Relations," in The Handbook of Strategic Public Relations and Integrated Communications, ed. Clarke L. Caywood, McGraw-Hill, New York, 1997, pp. 286-300. Larissa A. Grunig, "Public Relations," in An Integrated Approach to Communication Theory and Research,

eds. Michael B. Salwen and Don W. Stacks, Lawrence Erlbaum Associates, Mahwah, NJ, 1996, pp. 459-477.

James E. Grunig, Larissa A. Grunig, and David M. Dozier, "Das situative Modell exzellenter Public Relations:

Schlussfolgerungen aus einer internationalen Studie," in Dialogorientierte Unternehmenskommunikation, eds. Gunter Bentele, Horst Steinmann, and Ansgar Zerfass, Berlin: Vistas Verlag, 1996, pp. 199-228.

Dejan Vercic, Larissa A. Grunig and James E. Grunig, "Global and Specific Principles of Public Relations:

Evidence from Slovenia," in International Public Relations: A Comparative Analysis, eds. Hugh M. Culbertson and Ni Chen, Lawrence Erlbaum Associates, Mahwah, NJ, 1996, pp. 31-65.

Larissa A. Grunig, "A Positive Relativist Philosophy of Public Relations," in Normative Aspekte der Public

Relations, eds. Wolfgang Armbrecht and Ulf Zabel, Westdeutscher Verlag, 1994, pp. 13-34. Larissa A. Grunig, "The 'Glass Ceiling' Effect on Mass Communication Students," in Women in Mass

Communication, 2nd ed., ed. Pamela J. Creedon, Sage, Newbury Park, CA, 1993, pp. 276-300. Also published in Women in Mass Communication: Challenging Gender Values, ed. Pamela J. Creedon, Sage, Newbury Park, CA, 1989, pp. 125-147.

5 Larissa A. Grunig, "Image and Symbolic Leadership: Using Focus Group Research to Bridge the Gaps," in

Image und PR: Kann Image Gegenstand Einer Public Relations-Wissenschaft Sein? eds. Wolfgang Armbrecht, Horst Avenarius and Ulf Zabel, Westdeutscher Verlag, Germany, 1993, pp. 133-163.

Larissa A. Grunig with William M. Johnson, "Professional Responsibilities in a Global Context," in

Encyclopedia of Computer Science and Technology, Vol. 27, Supplement 12, Marcel Dekker: New York, 1993, pp. 223-235. Also published in Encyclopedia of Microcomputers, Vol. 14: Productivity and Software Maintenance: A Managerial Perspective to Relative Addressing, Marcel Dekker: New York, 1994, pp. 15-27.

Larissa A. Grunig, "How Organization Theory Can Influence Public Relations Theory," in Ist Public Relations

eine Wissenschaft?" eds. Horst Avenarius and Wolfgang Armbrecht, Westdeutscher Verlag: Germany, 1992, pp. 223-244.

Larissa A. Grunig, "Toward the Philosophy of Public Relations," in Rhetorical and Critical Approaches to

Public Relations, eds. Elizabeth Lance Toth and Robert L. Heath, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 65-91.

Larissa A. Grunig, "How Public Relations/Communication Departments Should Adapt to the Structure and

Environment of an Organization. . . .And What They Actually Do," in Excellence in Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 467-482.

Linda Childers Hon, Larissa A. Grunig, and David M. Dozier, "Women in Public Relations: Problems and

Opportunities," in Excellence in Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 419-438.

Larissa A. Grunig, "Activism: How It Limits the Effectiveness of Organizations and How Excellent Public

Relations Departments Respond," in Excellence in Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 503-530.

Larissa A. Grunig, "Power in the Public Relations Department," in Excellence in Public Relations and

Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 483-502.

Larissa A. Grunig, James E. Grunig, and William P. Ehling, "What Is an Effective Organization?" in

Excellence in Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 65-90.

James E. Grunig and Larissa A. Grunig, "Models of Public Relations and Communication," in Excellence in

Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 285-326.

David M. Dozier and Larissa A. Grunig, "The Organization of the Public Relations Function," in Excellence in

Public Relations and Communication Management, ed. James E. Grunig, Lawrence Erlbaum Associates, Hillsdale, NJ, 1992, pp. 395-418.

Larissa A. Grunig, "Telecommunications Technology in Cuba," in International Development and Alternative

Futures: The Coming Challenges, ed. Mekki Mtewa, Allied Publishers, New Delhi, 1990, pp. 144-154.

6 Larissa A. Grunig and James E. Grunig, "Strategies for Communicating on Innovative Management with

Receptive Individuals in Development Organizations," in International Science and Technology: Philosophy, Theory and Policy, ed. Mekki Mtewa, St. Martin's Press, New York, 1990, pp. 118-131.

Articles in Refereed Research Journals Larissa A. Grunig, “Feminist Phase Analysis in Public Relations: Where Have We Been? Where Do We Need

to Be?” Journal of Public Relations Research, Vol. 18, No. 2, 2006, pp. 115-140. James E. Grunig and Larissa A. Grunig, “Implications of the IABC Excellence Study for PR Education,”

Journal of Communication Management, Vol. 7, No. 1, 2002, pp. 34-42. James E. Grunig and Larissa A. Grunig, “Public Relations in Strategic Management and Strategic

Management of Public Relations: Theory and Evidence from the IABC Excellence Project,” Journalism Studies, Vol. 1, No. 2, 2000, pp. 303-321.

Larissa A. Grunig, Elizabeth L. Toth, and Linda C. Hon, “Feminist Values in Public Relations,” Journal of

Public Relations Research, Vol. 12, No. 1, 2000, pp. 49-68. Larissa A. Grunig, “Public Relations Research: A Tripartite Model,” Corporate Communication International

Journal, Vol. 5, No. 2, 2000, pp. 75-80. Larissa A. Grunig, "Implications of Culture and Gender for Governmental Public Affairs," Journal of Communication Management, Vol. 3, No. 3, 1999, pp. 248-259. Jennifer Kornegay and Larissa A. Grunig, "Cyberbridging: How the Communication Manager Role Can Link with the Dominant Coalition," Journal of Communication Management, Vol. 3, No. 2, 1998, pp. 140-156. Larissa A. Grunig, James E. Grunig, and Dejan Vercic, "Are the IABC's Excellence Principles Generic? Comparing Slovenia and the United States, the United Kingdom and Canada," Journal of Communication Management, Vol. 2, No. 4, 1998, pp. 335-356. Larissa A. Grunig, James E. Grunig, and Dejan Vercic, "Ali so nacela odlicnosti IABC splosno veljavna?

Primerjava Slovenije in Zdruzenih drzav Amerike, Velike Britanije in Kanade," Teorija in Praksa, Vol. 4, No. 3, 1998, pp. 714-737.

James E. Grunig and Larissa A. Grunig, "The Relationship Between Public Relations and Marketing in

Excellent Organizations: Evidence from the IABC Study," Journal of Marketing Communications, Vol. 4, No. 3, 1998, pp. 141-162.

James E. Grunig, Larissa A. Grunig, K. Sriramesh, Yi-Hui Huang, and Anastasia Lyra, "Models of Public

Relations in an International Setting," Journal of Public Relations Research, Vol. 7, No. 3, 1995, pp. 163-186.

Larissa A. Grunig, "The Consequences of Culture for Public Relations: The Case of Women in the Foreign Service," Journal of Public Relations Research, Vol. 7, No. 2, 1995, pp. 139-161.

7James E. Grunig and Larissa A. Grunig, "Current Development of Public Relations Theory," Journal of Communication & Culture, Vol. 12, No. 3, 1994, pp. 20-64. James E. Grunig and Larissa A. Grunig, "Public Relations, Media Relations and Marketing," Journal of Communication & Culture, Vol. 12, No. 3, 1994, pp. 81-113. Larissa A. Grunig, "The Cuban Women's Federation: Organization of a Feminist Revolution," Working Papers

on Women in International Development, No. 238, August 1993. Elizabeth L. Toth and Larissa A. Grunig, "The Missing Story of Women in Public Relations," Journal of

Public Relations Research, Vol. 5, No. 3, 1993, pp. 153-175. Larissa A. Grunig, "Image and Symbolic Leadership: Using Focus Group Research to Fill the Gaps," Journal

of Public Relations Research, Vol. 5, No. 2, 1993, pp. 95-125. Larissa A. Grunig, "Matching Public Relations Research to the Problem: Conducting a Special Focus Group,"

Journal of Public Relations Research, Vol. 4, No. 1, 1992, pp. 21-43. Larissa A. Grunig, "Strategic Public Relations Constituencies on a Global Scale," Public Relations Review, Vol. 18, No. 2, 1992, pp. 127-136. James E. Grunig and Larissa A. Grunig, "Conceptual Differences in Public Relations and Marketing: The Case

of Health-Care Organizations," Public Relations Review, Vol. 17, No. 3, Fall 1991, pp. 257-278. Larissa A. Grunig, "Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for

Women in Development Communication," Public Relations Research Annual Vol. 3, 1991, pp. 85-113. Larissa A. Grunig, "Using Focus Group Research in Public Relations," Public Relations Review Vol. 16, No.

2, Summer 1990, pp. 36-49. Larissa A. Grunig, "Power in the Public Relations Department," Public Relations Research Annual Vol. 2,

1990, pp. 115-155. Also abstracted in Communication Abstracts, Vol. 14, No. 4, August 1991, 934. Larissa A. Grunig, "An Exploration of the Causes of Job Satisfaction in Public Relations," Management

Communication Quarterly Vol. 3, No. 3, February 1990, pp. 355-375. Larissa A. Grunig, "Sex Discrimination in Promotion and Tenure in Journalism Education," Journalism

Quarterly Vol. 66, No. 1, Spring 1989, pp. 93-100, 229. Larissa A. Grunig, "Horizontal Structure: An Exploratory Study of Departmental Differentiation," Public

Relations Research Annual Vol. 1, 1989, pp. 175-96. James E. Grunig and Larissa A. Grunig, "Toward a Theory of the Public Relations Behavior of Organizations:

Review of a Program of Research," Public Relations Research Annual Vol. 1, 1989, pp. 27-63. Also published in Public Administration (a professional academic quarterly edited and published by the Institute of Public Administration, Riyadh, Saudi Arabia) Vol. 30, No. 69, January 1991, pp. 63-111 (trans. Dr. Abdulrahman Al-Enad).

Larissa A. Grunig, "A Research Agenda for Women in Public Relations," Public Relations Review Vol. 14,

No. 3, Fall 1988, pp. 48-57. (Also wrote "Women in Public Relations: An Overview," Public Relations

8Review Vol. 14, No. 3, Fall 1988, pp. 3-5.)

Larissa A. Grunig, "Variation in Relations with Environmental Publics," Public Relations Review Vol. 13, No.

3, Fall 1987, pp. 46-58. Larissa A. Grunig, "The Role of Public Relations During Industrial Crises," Industrial Crisis Quarterly Vol. 1,

No. 2, Summer 1987, pp. 10-18. Larissa A. Grunig, "Parsimony Vs. Redundancy: Competing Principles in Scientific and Technical Writing,"

The Technical Writing Teacher Vol. 13, No. 2, Spring 1986, pp. 171-186. Larissa A. Schneider [aka Grunig], "Ramona: Quintessential Cuban Drama," Latin American Theatre Review

Vol. 18, No. 4, Fall 1985, pp. 27-31. Larissa A. Schneider [aka Grunig], "The Role of Public Relations in Four Organizational Types,” Journalism

Quarterly Vol. 62, No. 3, Autumn 1985, pp. 567-576, 594. Also abstracted in the Research in Brief section of the Public Relations Review Vol. 10, No. 3, Fall 1984, pp. 62-63.

Larissa A. Grunig, "Meeting the Communication Needs of Employees," Public Relations Review Vol. 11, No.

2, Summer 1985, pp. 43-53. Larissa A. Schneider [aka Grunig], "Implications of the Concept of the Schema for Public Relations," Public

Relations Research and Education Vol. 2, No. 1, Summer 1985, pp. 36-47. Also abstracted in the Research in Brief section of the Public Relations Review Vol. 9, No. 3, Fall 1983, p. 54.

James E. Grunig, Shirley Ramsey, and Larissa A. Schneider [aka Grunig], "An Axiomatic Theory of

Cognition and Writing," Journal of Technical Writing and Communication Vol. 15, 1985, pp. 95-130. Larissa A. Schneider [aka Grunig], "Farm Lands Brochure: Heavy Artillery in the War Between the Bulldozer

and the Plow," ACE (Agricultural Communicators in Education) Quarterly Vol. 65, No. 1, Jan-Mar 1982, pp. 11-28.

Foreword Larissa A. Grunig and James E. Grunig, “Foreword,” Public Relations and Communication Management in

Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice (Eds. Betteke van Ruler and Dejan Vercic). Berlin: Mouton de Gruyter, 2004, pp. xi-xiii.

Articles in Refereed Teaching Journals Larissa A. Grunig, "Applying Attribution Theory to Teaching of Interviewing," Journalism Educator, Vol. 45,

No. 2, Summer 1990, pp. 58-62. Larissa A. Grunig, "Teaching Time Management to PR Students," Teaching Public Relations, No. 14, October

1989, 4 pp. Articles in Professional Publications

9 Elizabeth L. Toth and Larissa A. Grunig. (2003, October). Addressing work-life balance. Public Relations

Tactics, p. 14. James E. Grunig and Larissa A. Grunig. (2002, May). A new definition and measure of reputation. Jim and

Lauri Grunig’s research: A supplement of pr reporter, 16, 4 pp. Larissa A. Grunig and James E. Grunig. (2002, February). Ethical relationships in the conduct of PR research. Jim

and Lauri Grunig’s research: A supplement of pr reporter, 15, 4 pp. James E. Grunig and Larissa A. Grunig. (2001, November). Auditing a global or multi-organizational public

relations function. Jim and Lauri Grunig’s research: A supplement of pr reporter, 14, 4 pp. Larissa A. Grunig and James E. Grunig. (2001, August). Still more on the ethics of PR research. Jim and Lauri

Grunig’s research: A supplement of pr reporter, 13, 4 pp. James E. Grunig and Larissa A. Grunig. (2001, May). Auditing a PR function through theoretical benchmarking.

Jim and Lauri Grunig’s research: A supplement of pr reporter, 12, 4 pp. Larissa A. Grunig and James E. Grunig. (2001, February). More on the ethics of PR research. Jim and Lauri

Grunig’s research: A supplement of pr reporter, 11, 4 pp. James E. Grunig and Larissa A. Grunig. (2000, December). Conceptualization: The missing ingredient of

much PR practice & research. Jim and Lauri Grunig’s research: A supplement of pr reporter, 10, 4 pp. Larissa A. Grunig and James E. Grunig. (2000, August). Introducing the ethics of PR research. Jim and Lauri

Grunig’s research: A supplement of pr reporter, 9, 4 pp. Larissa A. Grunig. (2000, July). Mini budzse, maxi eredmeny (small budget, maximum impact for public

relations research). PR Herald (Hungarian), pp. 45-46. Larissa A. Grunig. (2000, June). Hely es valtozas (community relations). PR Herald (Hungarian), pp. 34-35. James E. Grunig and Larissa A. Grunig. (2000, May). When conventional wisdom meets research: The myth

of implied third-party endorsement. Jim and Lauri Grunig’s research: A supplement of pr reporter, 8, 4 pp.

James E. Grunig and Larissa A. Grunig. (2000, February). Research methods for environmental scanning. Jim and Lauri Grunig’s research: A supplement of pr reporter, 7, 4 pp. Larissa A. Grunig. (2000, January). Belepo a szakmaba: A PR-oktatas jelene es jovoje (public relations

education). PR Herald (Hungarian), pp. 30, 32. Larissa A. Grunig and James E. Grunig. (1999, November). Research on a shoestring. Jim and Lauri Grunig’s

research: A supplement of pr reporter, 6, 4 pp. Larissa A. Grunig and James E. Grunig. (1999, August). What can we learn from a feminist research

approach? Jim and Lauri Grunig’s research: A supplement of pr reporter, 5, 4 pp. James E. Grunig and Larissa A. Grunig. (1999, May). Marketing research vs. public relations research. Jim

10and Lauri Grunig’s research: A supplement of pr reporter, 4, 4 pp.

Larissa A. Grunig and James E. Grunig. (1999, February). Focus group research in public relations, Part 2. Jim

and Lauri Grunig's research: A supplement of pr reporter, 3, 6 pp. Larissa A. Grunig and James E. Grunig. (1998, November). Focus group research in public relations, Part 1.

Jim and Lauri Grunig's research: A supplement of pr reporter, 2, 6 pp. James E. Grunig and Larissa A. Grunig. (1998, September). Does evaluation measure the real value of public

relations? Jim and Lauri Grunig's research: A supplement of pr reporter, 1, 4 pp. Larissa A. Grunig and Dejan Vercic. (1998, July). Konfliktus helyett parbeszed—A PR globalis es specifikus

alapelve (global principles and specific applications of public relations). PR Herald (Hungarian), p. 11. Larissa A. Grunig, "So moski res ogrozena vrsta?" ["Are Men Indeed an 'Endangered Species'?"], pristop, Vol. 8, June 1995, pp. 18-21. Elizabeth L. Toth and Larissa A. Grunig, "Women's Work in Public Relations: Roles Shaped by Discrimination," The Diversity Factor, Vol. 2, No. 1, Fall 1993, pp. 13-18. Larissa A. Grunig, "Q & A on the Glass Ceiling," The Ragan Report, February 22, 1993, p. 3. Larissa A. Grunig, "Meeting of the Experts: Public Relations and the Image Problem," 91/92 Dialoge, Annual

Report of the Herbert Quandt Stiftung, 1992, p. 31. Elizabeth L. Toth and Larissa A. Grunig, "Why Do Women Earn Less than Men? The Gender Gap in Public

Relations," The Professional Communicator, Summer 1991, pp. 16-19. Elizabeth L. Toth and Larissa A. Grunig, "Focus Group Participants Disagree on Gender Issues," Public

Relations Journal, June 1991, p. 25. Larissa A. Grunig, Report of the Portfolio Review Panel: The 1990 CREC Portfolios, National Rural Electrical

Communicators Association, Washington, DC, April 20, 1990, 7 pp. Larissa A. Grunig, "Inquiring (Student) Minds Want to Know," Communication World, January 1990, pp. 27-

31. Monographs Authored Larissa A. Grunig, with James E. Grunig and David M. Dozier, IABC Research Foundation Excellence in

Public Relations and Communication Management Phase II: Qualitative Study: Initial Analysis, Interim Report: Cases of Excellence, IABC Research Foundation, San Francisco, November 1994.

Donald K. Wright, Larissa A. Grunig, Jeffrey K. Springston, and Elizabeth L. Toth, Under the Glass Ceiling:

An Analysis of Gender Issues in American Public Relations, 1(2). New York: Foundation for Public Relations Research, November 1991.

Monograph Edited

11 Larissa A. Grunig, Environmental Activism Revisited: The Changing Nature of Communication Through

Organizational Public Relations, Special Interest Groups and the Mass Media. January 1989. North American Association for Environmental Education, Vol. V, Monographs in Environmental Education and Environmental Studies. Wrote "Overview," pp. 2-4. Also authored chapter: Larissa A. Grunig, "Activism in the Northwest: Surveying the Effects of Public Relations on Conflict Resolution," pp. 83-124.

Book Reviews "Contemporary Public Opinion: Issues and the News," by Maxwell McCombs, Edna Einsiedel, and David

Weaver, Public Relations Review Vol. 18, No. 2, Summer 1992, pp. 226-229. "A Theory of Social Interaction," by Jonathan H. Turner, Public Relations Review Vol. 15, No. 2, Summer

1989, pp. 71-72. "Measurement of Communication Behavior," by Philip Emmert and Larry L. Barker, Public Relations Review

Vol. 15, No. 1, Spring 1989, pp. 93-95. "Public Relations and Community: A Reconstructed Theory," by Dean Kruckeberg and Kenneth Starck,

Journalism Quarterly Vol. 65, No. 4, Winter 1988, pp. 1033-1035. "Public Relations and Community: A Reconstructed Theory," by Dean Kruckeberg and Kenneth Starck,

Public Relations Review Vol. 14, No. 4, Winter 1988, pp. 62-63. "A Communication Audit Handbook: Helping Organizations Communicate," by Seymour Hamilton, Public Relations Review Vol. 14, No. 1, Spring 1988, pp. 59-60. "Public Relations: What Research Tells Us," by John V. Pavlik, Public Relations Review Vol. 13, No. 2,

Summer 1987, pp. 60-61. "Public Relations Writing: Form and Style," 2nd ed., by Doug Newsom and Bob Carrell, Public Relations

Review Vol. 12, No. 2, Summer 1986, p. 59. "COMEX: The Communication Experience in Human Relations (with Manual)" by Lyle Sussman and Samuel

D. Deep, Public Relations Review Vol. 10, No. 3, Fall 1984, p. 77. "Health Communication: Theory and Practice," by Gary Kreps, Public Relations Review Vol. 10, No. 2,

Summer 1984, pp. 77-78. "How to Write and Publish a Scientific Paper," by Robert A. Day, Public Relations Review Vol. 10, No. 1,

Spring 1984, pp. 69-70. Publications in Conference Proceedings Larissa A. Grunig and James E. Grunig, “The Bled Manifesto on Public Relations: One North American

Perspective,” in The Status of Public Relations Knowledge in Europe and Around the World (Proceedings of BledCom 2002), Bled, Slovenia, July 2002, pp. 19-24.

12 Larissa A. Grunig, "New Directions in Research on Strategic Management in Public Relations," in Excellence

in Communication Management (Proceedings of the Fourth International Conference in Corporate and Marketing Communication, University of Salford, Salford, UK, April 7-8, 1999, 15 pp.

Larissa A. Grunig, "Implications of Gender and Culture for Governmental Public Affairs," in Proceedings of the 5th International Public Relations Research Symposium: Government Relations & Public Affairs, Bled, Slovenia, July 1998, pp. 101-112. Larissa A. Grunig and Dejan Vercic, "PR in Slovenia: Doing Public Relations in a Small Country in Transition

in Eastern Europe," in Crises in a Wired World: How Does PR Handle the Instant Transmission of Problems Globally? (Proceedings of International Symposium 2, Institute for Public Relations Research and Education, Gainesville, FL, February 1998, pp. 1-13).

Larissa A. Grunig, "Neue Wege der Evaluation: Qualitative Methoden" ("New Means of Evaluation:

Qualitative Methodology"), in Erfolge planen--Erfolge messen, Grundlagen der PR-Evaluation (Planning Success--Measuring Success, a Basis for Assessing PR) (Proceedings, 1996 Deutsche Public Relations-Gesellschaft [German Public Relations Association] Annual Conference, Munich, pp. 22-29).

Larissa A. Grunig, "As Our Students Would Say, 'To Integrate--NOT!'" in Organizational Survival: Connecting with the New American Values (Proceedings, 1994 Public Relations Society of America

National Conference, Baltimore, pp. 302-309). Dejan Vercic, James E. Grunig, and Larissa A. Grunig, "Global Principles of Public Relations: Evidence from

Slovenia," in International Conference on "The State of 'Education and Development': New Directions (Book of Abstracts, 1993, Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 39-40).

Larissa A. Grunig, "Professional Responsibilities in a Global Context," in Mekki Mtewa (ed.), Conference on

Democracy and Democratization in the Third World (ABSTRACTS, Vol. IV, 1991 Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 88-89).

James E. Grunig, Larissa A. Grunig, Yi-Hui Huang, Anastasia Lyra, and K. Sriramesh, "Models of Public

Relations in Third World Countries," in Mekki Mtewa (ed.), Conference on Democracy and Democratization in the Third World (ABSTRACTS, Vol. IV, 1991 Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 69-70).

Larissa A. Grunig, "Diplomatic Communication and Subculture: The Case of Women in the Foreign Service,"

in Mekki Mtewa (ed.), International Conference on the "Caribbean and Latin American Crises: A Challenge to International Professionals" (Book of Abstracts, Vol. III, 1990 Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 32-33).

Larissa A. Grunig, "Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for

Women in Development Communication," in Mekki Mtewa (ed.), Professional Responsibilities in the Global Community ABSTRACTS (1989 Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 16-17).

Larissa A. Grunig, "Shattering the 'Glass Ceiling' in Academia: Sex Discrimination in Promotion and Tenure,"

in Roy E. Cheatham (ed.), Women in Higher Education: Traditions, Transitions and Revolutions (1989 Proceedings for Women in Higher Education Conference, Orlando, pp. 32-40).

13 Larissa A. Grunig and James E. Grunig, "Strategies for Communicating About Innovative Management with

Receptive Individuals in Development Organizations," in Mekki Mtewa (ed.), International Science and Technology for Development Vol. 1 ABSTRACTS (1989 Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, pp. 81-84).

Larissa A. Grunig, "Activism in the Northwest: Surveying the Effects of Public Relations on Conflict

Resolution," in Lori D. Mann, Edward J. McCrea & Augusto Q. Medina (eds.), Excellence in Environmental Education: Gaining Momentum for the Challenge Ahead (1987 Conference of the North American Association for Environmental Education, Quebec City, pp. 108-110).

Larissa A. Grunig, "Overview," Panel on Environmental Activism Revisited, in Lori D. Mann, Edward J.

McCrea & Augusto Q. Media (eds.), Excellence in Environmental Education: Gaining Momentum for the Challenge Ahead (1987 Conference of the North American Association for Environmental Education, Quebec City, p. 102).

Larissa A. Grunig, "An Exploration of the Causes of Job Satisfaction in Public Relations," in Conference

Highlights: IABC/87 London (1987 Conference of the International Association of Business Communicators, London, pp. 169-97).

Larissa A. Grunig, "Environmentalism and Organizational Response: Contemporary Cases of Collective

Behavior," in J. M. Stone (ed.), Environmental Education: Transition to an Information Age (1986 Conference of the North American Association for Environmental Education, Eugene, OR, pp. 225-30).

Larissa A. Grunig, "Public Relations Students: A Mirror of a Changing Profession," in D. A. Miller and B. A.

Hines (eds.), Ethical Trends and Issues in Public Relations Education (1984 and 1985 Educators Workshops sponsored by the International Association of Business Communicators, Washington, DC, May 1986, pp. 51-53).

Papers Presented at Academic Meetings James E. Grunig and Larissa A. Grunig, “Challenges of the Excellence Study for Future Generations,”

Public Relations Division, Association for Education in Journalism and Mass Communication, San Antonio, August 2005.

Elizabeth L. Toth and Larissa A. Grunig, “What Is Responsible Advocacy? Perspectives on Ethics in

Public Relations,” Media Ethics and Public Relations divisions, Association for Education in Journalism and Mass Communication, San Antonio, August 2005.

Larissa A. Grunig and James E. Grunig, “Responding to the Bled Manifesto: A North American

Perspective.” 9th International Public Relations Research Symposium, Bled, Slovenia, July 2002, 35 pages.

Larissa A. Grunig, “Profiles of Diversity in U.S. Public Relations,” Diversity Initiative Research Forum on

Race, Gender, and Identity, University of Maryland, College Park, March 2001. Larissa A. Grunig, Elizabeth L. Toth, and Linda Childers Hon, “Feminist Values in Public Relations,”

International Communication Association, San Francisco, May 1999, 28 pages.

14Larissa A. Grunig, "New Directions in Research on Strategic Management of Public Relations," 4th

International Conference on Corporate and Marketing Communication, Salford, UK, April 1999, 14 pages.

Larissa A. Grunig, "Implications of Gender and Culture for Governmental Public Affairs," 5th International

Public Relations Research Symposium, Lake Bled, Slovenia, July 1998, 31 pages. Larissa A. Grunig and Dejan Vercic, "PR in Slovenia: Doing Public Relations in a Small Country in Transition

in Eastern Europe," International Symposium, Institute for Public Relations Research and Education, Gainesville, FL, February 1998, 22 pages.

James E. Grunig and Larissa A. Grunig, "Review of a Program of Research on Activism: Incidence in Four

Countries, Activist Publics, Strategies of Activist Groups, and Organizational Response to Activism," Public Relations Research Symposium, Lake Bled, Slovenia, July 1997, 66 pages.

Larissa A. Grunig, James E. Grunig, and Dejan Vercic, "Are the IABC's Excellence Principles Generic?

Comparing Slovenia and the United States, the United Kingdom, and Canada," Top Academic Paper, IABC Research Foundation, International Association of Business Communicators, Los Angeles, June 1997, 36 pages.

James E. Grunig, Larissa A. Grunig, and Dejan Vercic, "The Status of Public Relations in Slovenia: Extending

the IABC's Excellence Project," Association for the Advancement of Policy, Research and Development in the Third World, Cancun, Mexico, November 1996, 31 pages.

Sara J. Gottlieb, David Wasserman, and Larissa A. Grunig, "Suburbanization and Sense of Place in Calvert County, Maryland," Society for Ecological Restoration, Rutgers, NJ, June 1996. James E. Grunig and Larissa A. Grunig, "Implications of Symmetry for a Theory of Ethics and Social Responsibility in Public Relations," International Communication Association, Chicago, May

1996, 57 pages. James E. Grunig, Larissa A. Grunig, and David M. Dozier, "Combining the Two-Way Symmetrical and

Asymmetrical Models into a Contingency Model of Excellent Public Relations," Association for the Advancement of Policy, Research and Development in the Third World, Las Vegas, November 1995, 29 pages.

Larissa A. Grunig, "A Feminist Phase Analysis of Research on Women in Postmodern Public Relations,"

Second International Public Relations Research Symposium, Bled, Slovenia, July 1995, 108 pages. Larissa A. Grunig, "Requisite Variety in Public Relations Research," International Public Relations Research

Symposium, Bled, Slovenia, July 1994, 32 pages. Dejan Vercic, Larissa A. Grunig, and James E. Grunig, "Global Principles of Public Relations: Evidence from

Slovenia," International Conference on "The State of 'Education and Development': New Directions," Association for the Advancement of Policy, Research and Development in the Third World, Cairo, November 1993, 39 pages.

Larissa A. Grunig, "A Positivist Relativist Philosophy of Public Relations," 3rd Conference on "Is PR a

Science?" Herbert Quandt Foundation, Munich, March 1993, 28 pages (ss).

15Larissa A. Grunig, "Conducting Comparative Research in Public Relations: Considerations of

Design, Execution, Analysis and Ethics," International Conference on the "New World Order," Association for the Advancement of Policy, Research and Development in the Third World, Orlando, November 1992, 33 pages.

Elizabeth Lance Toth and Larissa A. Grunig, "The Missing Story of Women in Public Relations," Joint

Seminar on Gender Issues, Public Relations Division and Commission on the Status of Women, Association for Education in Journalism and Mass Communication, Montreal, August 1992, 40 pages. Larissa A. Grunig, "Image and Symbolic Leadership: Using Focus Group Research to Bridge the Gaps," 2nd

Conference on "Is PR a Science?" Herbert Quandt Foundation, Berlin, January 1992, 44 pages. Larissa A. Grunig with William M. Johnson, "Professional Responsibilities in a Global Context," International

Conference on Democracy and Democratization in the Third World: Prospects for the 1990s, Association for the Advancement of Policy, Research and Development in the Third World, Nassau, The Bahamas, November 1991, 25 pages.

James E. Grunig, Larissa A. Grunig, Yi-Hui Huang, Anastasia Lyra, and K. Sriramesh, "Models of Public

Relations in Third World Countries," International Conference on Democracy and Democratization in the Third World: Prospects for the 1990s, Association for the Advancement of Policy, Research and Development in the Third World, Nassau, The Bahamas, November 1991, 38 pages.

Larissa A. Grunig, "How to Prepare a Syllabus for a Course Teaching Public Relations Theory," Public

Relations Division, Association for Education in Journalism and Mass Communication, Boston, August 1991, 17 pages.

James E. Grunig, Larissa A. Grunig, and David M. Dozier with William P. Ehling, Fred C. Repper and Jon

White, "New Results Confirm Value of Communication and the Components of Excellent Public Relations," International Association of Business Communicators, Washington, DC, June 1991, 36 pages.

Larissa A. Grunig and Elizabeth L. Toth, "Theoretical Expectations: What the Literature Tells Us About

Gender and Public Relations," Public Relations Interest Group, International Communication Association, Chicago, May 1991, 44 pages.

Elizabeth L. Toth and Larissa A. Grunig, "Determinants of the Perceptions of Gender and Public Relations:

Focus Group Results," Public Relations Interest Group, International Communication Association, Chicago, May 1991, 25 pages.

Larissa A. Grunig, "How Organization Theory Can Influence Public Relations Theory," Conference on "Is

Public Relations a Science?" Herbert Quandt Foundation, Salzburg, December 1990, 27 pages. Larissa A. Grunig, "Diplomatic Communication and Subculture: The Case of Women in the Foreign Service,"

Association for the Advancement of Policy, Research and Development in the Third World," Mexico City, November 1990 (revision of paper by same name, below), 34 pages.

Larissa A. Grunig and James E. Grunig, "Organizational Communication with Strategic Publics on a Global

Scale: The State of the Art," Association for the Advancement of Policy, Research and Development in the Third World, Mexico City, November 1990.

16Larissa A. Grunig, "Matching Public Relations Research to the Problem: Conducting a Special Focus

Group," Educators Section, Public Relations Society of America, New York, November 1990, 33 pages. Larissa A. Grunig, "Seminars: The Intersection of Pedagogy and Content in Transforming Public Relations

Education," Outstanding Research Paper on Teaching, Public Relations Division, Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 28 pages.

James E. Grunig and Larissa A. Grunig, "Models of Public Relations: A Review and Reconceptualization,"

Public Relations Division, Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 52 pages.

Larissa A. Grunig, "Communication and Subculture: The Case of Women in the Foreign Service," Public

Relations Division, Association for Education in Journalism and Mass Communication, Minneapolis, August 1990, 34 pages.

Larissa A. Grunig, "Toward the Philosophy of Public Relations," Public Relations Interest Group,

International Communication Association, Dublin, June 1990, 30 pages. Larissa A. Grunig, "How Public Relations Departments Should Adapt to the Structure and Environment of an

Organization. . .and What They Actually Do," Public Relations Interest Group, International Communication Association, Dublin, June 1990, 18 pages.

Larissa A. Grunig, "Court-Ordered Relief from Sex Discrimination in the Foreign Service: Implications for

Women in Development Communication," Association for the Advancement of Policy, Research and Development in the Third World, Carolina, Puerto Rico, November 1989, 45 pages.

Larissa A. Grunig, "Toward a Feminist Transformation of Public Relations Education and Practice," Invited

Paper, Public Relations Division, Association for Education in Journalism and Mass Communication, Washington, DC, August 1989, 32 pages (revision of "Applications of Feminist Scholarship to Public Relations," below).

Linda Childers and Larissa A. Grunig, "Exploring Feminist Research in Journalism and Mass

Communication," Committee on the Status of Women, Association for Education in Journalism and Mass Communication, Washington, DC, August 1989, 67 pages.

Larissa A. Grunig, "Applications of Feminist Scholarship to Public Relations: Displacing the Male Models,"

National Women's Studies Association, Towson, MD, June 1989, 23 pages. Larissa A. Grunig, "The Effects of the 'Glass Ceiling' on Students in Mass Communication," National

Women's Studies Association, Towson, MD, June 1989, 32 pages (adapted from chapter in P. Creedon [ed.], Women in Mass Communication: Challenging Gender Values).

Linda Childers and Larissa A. Grunig, "From Warnings to Encouragement: Feminist Scholarship in

Communications," Ohio University College of Communication Research Conference, Athens, Ohio, April 1989, 24 pages (ss).

James E. Grunig and Larissa A. Grunig, "The Strategic Approach to Publics and Issues Related to Increased

Competition in Health Care," Commission on Public Relations, Speech Communication Association, New Orleans, November 1988, 22 pages.

17Larissa A. Grunig, "The Cuban Women's Federation: Organization of a Feminist Revolution," Conference

on "Towards a World Decade for Scientific and Technological Co-operation for International Development," Association for the Advancement of Policy, Research and Development in the Third World, Ocean Creek, SC, November 1988, 32 pages. Also presented to the Spring 1988 Research Forum, University of Maryland Women's Studies Program, College Park.

Janine Carey Ossareh and Larissa A. Grunig, "Technology in Public Relations: Theoretical Perspectives,

Implications for Women and Actual Use," Howard University Conference on Minorities and Communications: History, Technology and the Future, Washington, DC, October 1988, 51 pages.

Larissa A. Grunig, "The Media Public on a Global Scale: Predicting the Relative Importance of the Press,"

Workshop on Influences of Public Communication: The Role of Public Relations in the Media System, Transatlantic Forum '88: Perspectives on International Communications, Conference sponsored by the Herbert Quandt Stiftung at the Annenberg School of Communications, University of Pennsylvania, Philadelphia, September 1988, 14 pages.

Larissa A. Grunig, "Legitimizing a Feminist Research Agenda for Journalism and Mass Communication,"

Joint Session on "The Women's Situation: Progression or Retrogression?" Public Relations Division and the Committee on the Status of Women, Association for Education in Journalism and Mass Communication, Portland, July 1988, 19 pages.

Larissa A. Grunig, "A Woman's Story in Public Relations: Implications of Feminist Theory for Research and

Education," Chair's Panel, Public Relations Interest Group, International Communication Association, New Orleans, May 1988, 18 pages.

Larissa A. Grunig and James E. Grunig, "Strategies for Communicating About Management Techniques with

Receptive Individuals in Development Organizations," Annual Conference on Law, Development and Regional Cooperation, Association for the Advancement of Policy, Research and Development in the Third World, Bermuda, November 1987, 13 pages (ss).

Larissa A. Grunig, "Activism in the Northwest: Surveying the Effects of Public Relations on Conflict

Resolution," Symposium on Environmental Activism Revisited, North American Environmental Education Association, Quebec City, October 1987, 52 pages.

Larissa A. Grunig, "Horizontal Structure in Public Relations: An Exploratory Study of Departmental

Differentiation," Top 3 Paper, Public Relations Division, Association for Education in Journalism and Mass Communication, San Antonio, TX, August 1987, 40 pages. Also abstracted in Research in Brief section of Public Relations Review Vol. 13, No. 3, Fall 1987, p. 61.

Larissa A. Grunig, "Shattering the 'Glass Ceiling' in Journalism Education: Sex Discrimination in Promotion

and Tenure," Committee on the Status of Women, Association for Education in Journalism and Mass Communication, San Antonio, TX, August 1987, 36 pages.

Larissa A. Grunig, "An Exploration of the Causes of Job Satisfaction in Public Relations," Educator Academy,

International Association of Business Communicators, London, July 1987, 27 pages. Larissa A. Grunig, "Variation in Relations with Environmental Publics in the Washington Area," Public

Relations Interest Group, International Communication Association, Montreal, May 1987, 21 pages. Larissa A. Grunig, "Power in the Public Relations Department as a Function of Values, Professionalism and

18Organizational Structure," Organizational Perspectives Panel, Communications Conference, Howard University, Washington, DC, February 1987, 46 pages (ss).

Larissa A. Grunig, "Shattering the 'Glass Ceiling' in Academia: Sex Discrimination in Promotion and Tenure,"

Conference on Women in Higher Education, Orlando, FL, January 1987, 36 pages. Larissa A. Grunig, "Global Analysis: Toward a General Systems Theory of Public Relations," Sixth

International Conference on Culture and Communication, Philadelphia, PA, October 1986, 20 pages. Larissa A. Grunig, "Environmentalism and Organizational Response: Contemporary Cases of Collective

Behavior," North American Association for Environmental Education, Eugene, OR, September 1986, 69 pages.

Larissa A. Grunig, "The Role of Public Relations During Industrial Crises: One Case of Environmental

Activism in the Northwest," International Conference on Industrial Crisis Management, New York Graduate School of Business Administration, New York, NY, September 1986, 14 pages.

Larissa A. Grunig, "Activism and Organizational Response: Contemporary Cases of Collective Behavior"

(Invited paper), Public Relations Division, Association for Education in Journalism and Mass Communication, Norman, OK, August 1986, 70 pages.

James E. Grunig and Larissa A. Grunig, "Application of Open Systems Theory to Public Relations: Review of

a Program of Research," Public Relations Section, International Communication Association, Chicago, IL, May 1986, 48 pages. Also abstracted in Research in Brief section of Public Relations Review Vol. 12, No. 3, Fall 1986, p. 54.

Larissa A. Grunig, "Spanning the Boundary Between Organizations and Government: Public Relations

Practitioners in the Nation's Capital," Applications from Theory Panel, Communications Conference, Howard University School of Communications, Washington, DC, February 1986, 23 pages.

Larissa A. Grunig, "Mujeres: Cuba's Magazine for Women," Communication Panel, Pacific Coast Council on

Latin American Studies, Las Vegas, NV, October 1985, 10 pages. Larissa A. Schneider [aka Grunig], "Public Relations and Environmental Niches: An Analysis of

Organizational Communication and Its Relationship to the Hage-Hull Typology of Organizational Structure," Public Relations Section, International Communication Association, Honolulu, HI, May 1985, 58 pages. Also abstracted in Research in Brief section of Public Relations Review Vol. 12, No. 3, Fall 1986, pp. 52-53.

Larissa A. Schneider [aka Grunig], "Organizational Structure and the Consequences for Public Relations,”

Organizational Communication Division, International Communication Association, San Francisco, May 1984, 38 pages.

Larissa A. Schneider [aka Grunig], "Implications of the Concept of the Schema for Public Relations," Public

Relations Division, Association for Education in Journalism and Mass Communication, Corvallis, OR, August 1983, 30 pages.

James E. Grunig, Shirley Ramsey, and Larissa A. Schneider [aka Grunig], "An Axiomatic Theory of

Cognition and Writing," Science Writing Educators Group, Association for Education in Journalism and Mass Communication, Corvallis, OR, August 1983, 53 pages.

19 Larissa A. Schneider [aka Grunig], "Parsimony Vs. Redundancy: Competing Principles in Scientific and

Technical Writing," Penn State Conference on Rhetoric and Composition, State College, PA, July 1983, 43 pages.

Larissa A. Schneider [aka Grunig], "Telecommunications Technology in Cuba: Implications for the Future,"

Conference on International Policy and Politics, Association for the Advancement of Policy, Research and Development in the Third World, Washington, DC, June 1983. Also presented at the International Division of the Association for Education in Journalism and Mass Communication, Corvallis, OR, August 1983, 20 pages.

Larissa A. Schneider [aka Grunig], "Longitudinal Readership Study of Continental Telephone's Billing

Inserts," Educator Academy, International Association of Business Communicators, Atlanta, GA, May 1983, 40 pages. Also abstracted in Research in Brief section of Public Relations Review Vol. 9, No. 3, Fall 1983, pp. 52-53.

Larissa A. Schneider [aka Grunig], "Farm Lands Brochure: Heavy Artillery in the War Between the Bulldozer

and the Plow," Research Division, Agricultural Communicators in Education, Mackinac Island, MI, July 1981, 44 pages.

Larissa A. Schneider [aka Grunig], "Employee Communication at a University-Based R & D Center: An

Analysis Using Grunig's Theory of Communication Behavior," Public Relations Division, Association for Education in Journalism, Houston, TX, August 1979, 41 pages.

Proprietary Research Published James E. Grunig and Larissa A. Grunig, Guidelines for Formative and Evaluative Research in Public Affairs:

A Report for the Department of Energy Office of Science, March 2001, 39 pp. ss. Also published as Guidelines for Formative and Evaluative Research in Public Affairs by the Institute for Public Relations, Commission on PR Measurement and Evaluation, Summer 2001, Gainesville, FL, 40 pp.

Larissa A. Grunig, Final Report, Title III Visiting Scholar, Eastern Washington University, 1991-1992, 48

pages. James E. Grunig, Larissa A. Grunig, David M. Dozier, William P. Ehling, Fred C. Repper, and Jon White,

Excellence in Public Relations and Communication Management: Initial Data Report and Practical Guide. San Francisco: IABC Research Foundation, September 1991, 89 pages.

Donald K. Wright, Kathleen Lewton, Elizabeth L. Toth, Jeffrey Springston, and Larissa A. Grunig, Gender

Survey, Internal Report to the Chapters, Public Relations Society of America, March 1991, 15 pages. Larissa A. Grunig, "Focus Group Analysis: Stigma Reduction Program for the Chronically Mentally Ill."

Study conducted for the Montgomery County (MD) Department of Addiction, Victim and Mental Health Services, February 1988, 30 pages.

Larissa A. Grunig and James E. Grunig, "Strategies for Communicating About Management Techniques with

Receptive Individuals in Development Organizations." Study conducted for the International Development Management Center, University of Maryland, College Park, MD, and the Development Project Management Center, OICD, USDA, June 1986, 12 pages.

20 Larissa A. Schneider [aka Grunig], "Public Relations Research--The When and How," Public Affairs Division,

Continental Telephone Service Corporation, Leesburg, VA, February 1982. Grants and Research Support Summer Faculty Development Institute sponsored by the UMCP Curriculum Transformation Project and Consortium on Race, Gender and Ethnicity, 1999, $4,000. Sea Grant College and Environmental Protection Agency, summer support for focus group study of community attitudes toward and knowledge of toxic pollutants in the Chesapeake Bay, 1998. Sea Grant College and Institute for Philosophy and Public Policy, University of Maryland, College Park,

summer support for study of "Ecological Restoration and the Concept of Place" in the Chesapeake Bay, 1995-97.

Graduate Research Board, University of Maryland, Semester Research Award, Fall 1995. Title III Visiting Scholar Grant, Department of Communications, Eastern Washington University, Cheney,

WA, 1991-92. Research Center in Public Communication, University of Maryland College of Journalism, $250 research

grant, 1988. International Association of Business Communicators, member of research team awarded grant for the study

of the contribution of public relations to organizational effectiveness, approximately $425,000, 1985-98. Project director for Phase 2, Qualitative Research.

Creative and Performing Arts Board Special Summer Award, University of Maryland, $3,500, 1985. Research and Arts Committee, Washington State University, travel grant-in-aid of $500, 1985. Research Center in Public Communication, University of Maryland, $250 grant for dissertation support, 1984. Graduate Studies and Research, University of Maryland, travel grants to present papers at professional meetings (1983-1987). Additional Scholarly Honors and Awards 2006: Distinguished Hooker Visiting Professor, DeGroote School of Business, McMaster University,

Hamilton, Ontario, Canada 2005: Lloyd B. Dennis Award for Public Affairs, Public Relations Society of America (with James E. Grunig) 2003: Measurement Maven, The Measurement Standard 2003: Alumni Achievement Award, North Dakota State University 2002: Winner, PRIDE award for innovation, development, and educational achievement sponsored by the

Public Relations Division, National Communication Association, as co-author of Larissa A. Grunig, James E. Grunig, and David M. Dozier, Excellent Public Relations and Effective Organizations (Mahwah, NJ: Lawrence Erlbaum Associates)

2002: Finalist, Frank Luther Mott/Kappa Tau Alpha Research Award for best book in journalism/mass communication published in 2001 for L.A. Grunig, E.L. Toth, and L.C. Hon, Women in Public Relations (New York: Guilford)

2000: Honorary Visiting Professor, Guangzhou Commercial College, China 1999: Among 100 Most Influential PR People of the 20th Century, PR Week 1999: Charter member, Washington Area Public Relations Hall of Fame, National Capital Chapter, Public Relations Society of America 1997: Winner, top academic paper award, International Association of Business Communicators Research Foundation 1996-99: Larissa and James Grunig Scholarship, funded by HoChang Shin

211995: Honor Roll of Women in Public Relations, Northern Illinois University Public Relations Student

Society of America 1994: Winner, Jackson, Jackson & Wagner Behavioral Science Prize (sponsored by the Public Relations Society of America Foundation and the Body of Knowledge Board) 1993: The World Who's Who of Women 1991: Winner, PRIDE award for outstanding innovative, developmental, and educational research sponsored

by the Commission on Public Relations, Speech Communication Association, as co-editor of research periodical Public Relations Research Annual, Vol. 3

1991: Finalist, Washington Public Relations Woman of the Year, Washington Women in Public Relations 1991: Who's Who in Public Relations 1990: Recipient, Association for the Advancement of Policy, Research and Development in the Third World's

Award for International Scholarship for chapter "Telecommunications Technology in Cuba" 1989: Winner, PRIDE award for outstanding innovative, developmental, and educational research sponsored

by the Commission on Public Relations, Speech Communication Association, as co-editor of research periodical Public Relations Research Annual, Vol. 1

1989: Winner, Pathfinder Award, sponsored by the Institute for Public Relations Research and Education for outstanding research in public relations

1989: Invited participant, Gannett Center Technology Studies Seminar "Media Technology: The Next Generation," New York (Feb. 20-24)

1988: Invited participant, Transatlantic Forum '88, Conference sponsored by the Herbert Quandt Stiftung at the Annenberg School of Communications, University of Pennsylvania, Philadelphia

1987: Winner, Top 3 paper award, Public Relations Division, Association for Education in Journalism and Mass Communication

1985: Certificate of Award for chapter in International Development and Alternative Futures, Association for the Advancement of Policy, Research and Development in the Third World

1984: Member, Kappa Tau Alpha journalism honorary society 1984: Invited member, Conference on Science and the Media, University of North Carolina/Chapel Hill

(April) 1980: Outstanding Young Women of America 1978: Winner, student paper competition, Public Relations Division, Association for Education in Journalism,

for adaptation of master's thesis; second-place winner in overall competition, Public Relations Division 1977: University of Maryland Graduate School Fellowship 1966: Member, Phi Kappa Phi scholastic honorary society Selected Speeches and Presentations to Academic and Professional Groups Keynote Speech, “Valuing Diversity for All the Right Reasons,” Canadian Public Relations Society annual

conference Beyond Borders, Niagara Falls, Ontario, June 2006. Presenter, “Personal, Professional, and Organizational Ethics,” professional development workshop Toward a

New Global Public Relations Model: From Theory to Practice co-sponsored by Toni Muzi Falconi, the Public Relations Society of America, and New York University, New York, June 2006.

Keynote Speech and judge (with James E. Grunig), “A Red Carpet Affair,” 3rd Annual Mid-America Public Relations Contest, Pittsburg, KS, April 2006.

Keynote Speech (with James E. Grunig), “A Conversation with Drs. James and Larissa Grunig,” annual conference of the Chesapeake Chapter, National School Public Relations Association, Arlington, VA, March 2006.

Speech (with James E. Grunig), “Excellence in School Public Relations,” Fairfax County School District, Fairfax, VA, January 2006.

Luncheon Speech (with James E. Grunig), “Oh, the Places We’ve Gone and the Things (in Public Relations)

22We’ve Seen,” Washington Women in Public Relations, Washington, DC, January 2006.

Keynote Address, “Ethical Issues in Public Relations,” 2nd International Conference on Public Relations, Tehran, Iran, November 2005

Presentation, “The State of Public Relations Measurement and Evaluation: Where We Are and Where Should We Go,” 12th International Public Relations Research Symposium Public Relations Metrics: Evaluation and Measurement, Bled, Slovenia, July 2005

Keynote Speech, “Diversity and the Public Relations Profession,” 2nd World Festival of the Global Alliance for Public Relations on Communicating for Diversity, With Diversity, in Diversity, Trieste, Italy, June 2005

Presentation (with James E. Grunig), Excellence in Public Relations, Poznan University, Poland, June 2005 Presentation at President’s Chancellery, College of Journalism, Warsaw University, Poland, June 2005 Presentation (with James E. Grunig), Polish Public Relations Association 10th Anniversary Conference,

Warsaw, Poland, June 2005 Presentation (with James E. Grunig), “Measuring the Value of Public Relations: Relationships, Reputation and

Nonfinancial Indicators of Organizational Performance,” Public Relations Society of America, New Orleans, October 2003

Panelist, “Using Public Relations Research to Ensure Confidence and Credibility in the Public Relations Function,” Public Relations Society of America, New Orleans, October 2003

Presentation, Public Relations Student Society of America chapter, North Dakota State University, Fargo, ND, October 2003

Lectures, undergraduate classes in media and public relations, Marshall University, Huntington, WV, October 2003

Presentation (with Elizabeth L. Toth) to the Women’s Studies Department faculty, Marshall University, Huntington, WV, October 2003

Presentation (with Elizabeth L. Toth) to the Public Relations Student Society of America chapter, Marshall University, Huntington, WV, October 2003

Presentation (with Elizabeth L. Toth) to the Public Relations Society of America West Virginia chapter, Huntington, WV, October 2003

Speech, “What’s Right in Professional Relationships? Communicating with Individual Colleagues and Clients,” World Public Relations Festival, Rome, June 2003

Teleconference (with Katie Paine), “New Cost-Effective Strategies for Measuring Your Company’s Relationships and Reputation,” Infocom/Bulldog Reporter, May 2003

Plenary speech (with J. Grunig), “Tends and Challenges for Public Relations Practice and Higher Education,” International Public Relations Workshop, St. Petersburg Electrotechnical University, Russia, April 2003

Plenary speech (with J. Grunig), “New Research on Alternative Models for Practicing Public Relations and the Impact of These Models on Relationships and Reputation,” Russian Public Relations Students’ Festival, St. Petersburg Electrotechnical University, Russia, April 2003

Panelist, “Public Relations in Russia from a U.S. Perspective,” Russian Public Relations Association, St. Petersburg, April 2003

Workshop, “Environmental Scanning in Public Relations,” Allstate Insurance, Northbrook, IL, March 2003 International interactive teleconference, “New Methods for Measuring Relationships and Reputation” (with J.

Grunig), Public Relations Society of America, February 2003 Professional Development Session (with J. Grunig), “New Methods for Measuring Relationships and

Reputation,” Public Relations Society of American annual conference, San Francisco, November 2002 Lecture, “The Gender Issue in Public Relations,” IULM University, Milan, July 2002 Lecture (with J. Grunig), “New Research on the Value of Public Relations: Strategic Management,

Relationships, and Reputation,” MPR (Master’s in Public Relations) Alumni Association, Zurich, July 2002

Keynote address (with J. Grunig), Greenlee Week, Greenlee School of Journalism and Communication, Iowa State University, Ames, April 2002

23Lecture, “PR Strategies for Different Publics,” Greenlee School of Journalism and Communication,

Iowa State University, Ames, April 2002 Lectures (with J. Grunig), “Relations Between Journalists and PR Practitioners,” Greenlee School of

Journalism and Communication, Iowa State University, Ames, April 2002 Lecture (with J. Grunig), “Audience Analysis and Strategic Planning,” Greenlee School of Journalism and

Communication, Iowa State University, Ames, April 2002 Lecture, “Gender and Race in Public Relations,” Greenlee School of Journalism and Communication, Iowa

State University, Ames, April 2002 Research Seminar (with J. Grunig), “The Future of Public Relations Research,” Greenlee School of Journalism

and Communication, Iowa State University, Ames, April 2002 First Distinguished Lecture in Public Relations, University of Alabama, Tuscaloosa, April 2002 Workshop, “Activism: Contemporary Challenge for Public Affairs,” National Energy Technology Laboratory,

Department of Energy, Morgantown, WV, March 2002 Lecture, “Women in Public Relations,” Croatian Public Relations Association conference, Pula and Brijuni,

October 2001 Panelist, “From Graduate School to Industry: Employer Expectations,” Public Relations Society of America

international congress, Atlanta, October 2001 Panelist, “Facing the Gender Evolution in a Changing Marketplace,” Public Relations Society of America

international congress, Atlanta, October 2001 Lecture, “Strategic Management in Public Relations,” Korean Academic Society in Public Relations,

Seoul, June 2001 Lecture, “Crisis Communication,” Samsung Group, Seoul, Korea, June 2001 Lecture, “Women in Public Relations,” Ewha Womans University, Seoul, Korea, June 2001 Speech (with James E. Grunig), “Strategic Public Relations for International Music Competitions,” World

Federation of International Music Competitions, Washington, DC, April 2001 Invited workshop presenter (with James E. Grunig), “Public Affairs Metrics for Energy Research,”

Department of Energy Office of Science, Batavia, IL, November 2000 Panelist, “Dimensions of European Public Relations,” Public Relations Society of America international

congress, Chicago, October 2000 Panelist, “Globalizing and Diversifying Public Relations Management, Part 1: Principles of Excellence and

Practical Applications,” Public Relations Society of America international congress, Chicago, October 2000

Roundtable Moderator, “Teaching the Introductory Class,” Public Relations Society of America international congress, Chicago, October 2000

Roundtable Moderator, “Research,” Public Relations Society of America international congress, Chicago, October 2000

Lecturer, International Seminar in Public Relations, Santiago, Chile, September 2000 Luncheon Speaker, Oregon Capital Chapter, Public Relations Society of America, July 2000 General Session Speaker, 2000 China International Public Relations Conference, Beijing, June 2000 Speech, Guangzhou Commercial College, China, June 2000 Speech, Zinan University, Guangzhou, China, June 2000 Speech, Guangdong Public Relations Association, Guangzhou, China, June 2000 Speech, China Global Public Relations, Beijing, June 2000 Panelist, “Global Application of the Commission’s Recommendations for Public Relations Education: Eastern

Europe,” Public Relations Division, International Communication Association, Acapulco, June 2000. Panelist, “Extensions of the Excellence Study Research” (with J.E. Grunig), Public Relations Division,

International Communication Association, Acapulco, June 2000. Keynote Speaker, South African Communication Association, Pretoria, South Africa, May 2000 Speech, Department of Marketing and Communication Management, University of Pretoria, Pretoria, South

Africa, May 2000

24Speaker, Fulbright International Center Seminar on Central and Eastern Europe, University of Maryland,

April 2000 Luncheon Speaker, International Association of Business Communicators Baltimore Chapter, February 2000 Lecturer, Universita della Svizzera italiana, Lugano, Switzerland, January 2000 Lecturer, Master’s of Public Relations program, Lugano, Switzerland, January 2000 Co-Facilitator, Professional Development Workshop, Public Relations Society of America National Capital

Chapter, September 1999 Speech, National School Public Relations Association, Baltimore, July 1999 Speech, Texas Public Relations Association, March 1999 Speech, Faculty of Institutional Communication, Pontifica Universita della Santa Croce (Pontifical University of the Holy Cross), Rome, November 1998 Speech, Students of Institutional Communication, Pontifica Universita della Santa Croce (Pontifical University of the Holy Cross), Rome, November 1998 Speech, Faculty of various Spanish universities, University of Navarra, Pamplona, Spain, November 1998 Speech, Communication students, University of Navarra, Pamplona, Spain, November 1998 Keynote Speaker (with James E. Grunig), 20th Anniversary Dinner Celebration, Quad Cities Chapter, Public Relations Society of America, Moline, IL, October 1998 Panelist, Counselors to Higher Education, Public Relations Society of America, Boston, October 1998 Speaker, Strategic Communication Management symposium, Santa Cruz, CA, October 1998 Panelist, Ideas into Action Seminar, sponsored by City University Business School, Institute of Public Relations' Mindlink, and the Journal of Communication Management, London, June 1998 Panelist, Educators Academy International, Interdisciplinary Public Relations Research Conference, College Park, MD, June 1998 Luncheon Speaker, Religious Public Relations Council, Washington, DC, May 1998 Panelist, Baltimore Public Relations Council, Catonsville, MD, February 1998 Roundtable Moderator, Public Relations Society of America, Nashville, TN, November 1997 American Airlines Senior Communication Staff annual retreat, Pentagon City, VA, October 1997 Theme Speaker, Public Relations Institute of New Zealand national conference, Auckland, September 1997 Auckland (New Zealand) City Managers, September 1997 Wellington (New Zealand) government communicators, September 1997 Public Relations Students, Auckland Institute of Technology, September 1997 Houston Chapter, Public Relations Society of America, June 1997 Keynote Address, Public Relations Institute of South Africa 40th Anniversary Conference, Midrand, South Africa, May 1997 ABSA Bank, Johannesburg, South Africa, May 1997 M-Net (subscription television), Johannesburg, South Africa, May 1997 USDA Forest Service, Strategic Communication 2-Day Seminar, St. Louis, February 1997 USDA Forest Service, Strategic Communication 2-Day Seminar, Charleston, SC, January 1997 Executive Team, USDA Forest Service, Ballston, VA, October 1996 Western Australia Chapter, Public Relations Institute of Australia, Perth, August 1996 Turnbull Fox Phillips Public Relations, Perth, Australia, August 1996 Water Corporation, Perth, Australia, August 1996 Executive Women of Perth, Australia, August 1996 Edith Cowan University, Perth, Australia, August 1996 Curtin University, Perth, Australia, August 1996 Turnbull Fox Phillips Public Relations, Adelaide, Australia, August 1996 University of South Australia, Magill Campus, Adelaide, August 1996 Business and government leaders, Hobart, Australia, August 1996 Tasmania Chapter, Public Relations Institute of Australia, Hobart, August 1996 ANZ Bank, Corporate Affairs Department, Melbourne, Australia, August 1996

25Women in Public Relations, Melbourne, Australia, August 1996 Australian Chamber of Manufacturers, Melbourne, Australia, August 1996 Melbourne Institute of Technology, Australia, August 1996 Turnbull Fox Phillips Public Relations, Melbourne, Australia, August 1996 Federal Chapter, Public Relations Institute of Australia, Canberra, August 1996 University of Canberra, Australia, August 1996 Australian National University, Australian Catholic University and University of Canberra (joint program), Australia, August 1996 Turnbull Fox Phillips Public Relations, Canberra, Australia, August 1996 Charles Sturt University, Bathurst, Australia, August 1996 Women in Public Relations, Sydney, Australia, August 1996 Student Forum, University of Technology, Sydney, Australia, August 1996 University of Technology, Sydney, Communication Management Alumni Association and Public Relations Institute of Australia Prep Group, August 1996 National Senior Practitioners Seminar, Sydney, Australia, August 1996 Turnbull Fox Phillips Public Relations, Sydney, Australia, August 1996 Bond University, Queensland, Australia, July 1996 Queensland Chapter, Public Relations Institute of Australia, Brisbane, July 1996 Women in Public Relations, Brisbane, Australia, July 1996 Queensland University of Technology, Brisbane, Australia, July 1996 German Public Relations Society, Munich, June 1996 Bavarian Academy of Communication, Munich, June 1996 University of Leipzig, Department of Communication, Leipzig, June 1996 Finnish Association of Organizational Communicators, Helsinki, May 1996 (Finnish) Bureau for Economic Information, Helsinki, May 1996 Communication Faculty, Staff and Students, University of Helsinki, Helsinki, Finland, May 1996 Communication Seminar, University of Helsinki, Helsinki, Finland, May 1996 Press Officers from Russia, College Park, MD, February 1996 Korean Public Relations Society, College Park, MD, February 1996 New Mexico Chapter, Public Relations Society of America, Albuquerque, January 1996 Public Relations Institute of Southern Africa, Johannesburg, January 1996 ABSA Bank, Johannesburg, South Africa, January 1996 Public Relations Society of America, Seattle, October 1995 Saskatchewan (Canada) Executive Council, August 1995 Institute of Public Administration of Canada National Forum, Saskatchewan, August 1995 Joint Meeting Regina Chapter, International Association of Business Communicators, and Southern Saskatchewan Chapter, Canadian Public Relations Society, August 1995 Public Relations Division, Association for Education in Journalism and Mass Communication, Washington, DC, August 1995 Association of Teachers of Preventive Medicine, Arlington, VA, July 1995 Office of Communication and Public Relations, Government of Slovenia, Ljubljana, July 1995 Wisconsin Chapter, Public Relations Society of America, Milwaukee, June 1995 Women in Communications, Inc., Washington, DC, May 1995 Canadian Public Relations Society, Ottawa, May 1995 Public Relations Society of America, Baltimore, November 1994 Mobil Oil Corporation Worldwide Public Affairs, October 1994 Public Relations Division, Association for Education in Journalism and Mass Communication, Atlanta,

August 1994 International Association of Business Communicators Research Foundation, Boston, June 1994 Minnesota Chapter, International Association of Business Communicators, Minneapolis, May 1994

26American Association of University Women Published Women Series, College Park, MD, April 1994 Central New York Chapter, Public Relations Society of America, Syracuse, NY, April 1994 Newhouse School of Public Communications, Syracuse University, Syracuse, NY, April 1994 International Association of Business Communicators and James Madison University, Harrisonburg, VA, March 1994 Department of Women's Affairs, Nationalist Party, Taiwanese government, Taipei, March 1994 Fu Jen University, Taiwan, March 1994 Rochester Chapter, Public Relations Society of America, Rochester, NY, September 1993 Public Relations Division, Association for Education in Journalism and Mass Communication, Kansas City,

August 1993 Institute for Public Relations Research and Education Professional Development Seminar, Chicago, January 1993 and July 1993 University of Ljubljana, Slovenia, June 1993 Leaders of Enterprise Incubators, Slovenske Konjice, Slovenia, June 1993 Adriatic Insurance Company, Koper, Slovenia, June 1993 KRKA, Novo Mesto, Slovenia, June 1993 Slovenian Public Relations Society, Ljubljana, June 1993 International Association of Business Communicators, Chicago, June 1993 IABC Foundation District and Chapter Representatives, Chicago, June 1993 Ragan Communications Corporate Communicators Conference, Chicago, April 1993 IABC Triangle Chapter and University of North Carolina, Chapel Hill, April 1993 Danish Public Relations Association, Copenhagen, March 1993 University of Roskilde, Roskilde, Denmark, March 1993 Bavarian Academy of Communication, Munich, Germany, March 1993 Austrian Public Relations Society and University of Salzburg, March 1993 University of South Carolina, Columbia, March 1993 Marriott Executive Development Program, The Aspen Institute, Queenstown, MD, January 1993 Masters Panel, Chesapeake Conference, Public Relations Society of America, Baltimore, November 1992 Kansas City Chapter, International Association of Business Communicators, October 1992 Public Relations Society of America, Kansas City, October 1992 Graduate Seminar in Research, Public Relations Student Society of America, Kansas City, October 1992 United Technologies Communications Forum, Springfield, MA, October 1992 Robert Wood Johnson Foundation, Princeton, September 1992 United Technologies Communication Conference, Hartford, CT, September 1992 Graduate Student Committee, Association for Education in Journalism and Mass Communication, Montreal, August 1992 Defense Information School, Fort Benjamin Harrison, IN, August 1992 National School Public Relations Association, Atlanta, July 1992 School of Journalism and Public Relations, Hogeschool Minden Nederland, Utrecht, July 1992 West Essex Chapter, Institute for Public Relations, Bournemouth, UK, June 1992 Stirling University, Stirling, Scotland, June 1992 Washington Women in Public Relations, Washington, DC, June 1992 United Technologies Communications Council Meeting, Farmington, CT, May 1992 International Association of Business Communicators, San Francisco, May 1992 Eastern Washington University, Women's Studies Series on Contemporary Issues in Feminist Research, Cheney, WA, May 1992 School of Communications, University of Washington, Seattle, April 1992 Canadian Public Relations Society, Ottawa, April 1992 Federal Communications Council, Ottawa, April 1992

27Wichita (KS) Chapter, International Association of Business Communicators, March 1992 Austin (TX) Chapter, International Association of Business Communicators, March 1992 Houston (TX) Chapter, International Association of Business Communicators, March 1992 Colorado State University Department of Technical Journalism, Fort Collins, February 1992 Mind Link Group of the Institute for Public Relations, London, February 1992 Public Relations Society of Slovenia, Ljubljana, January 1992 Rotary Club, Ljubljana, Slovenia, January 1992 Institute for North American Studies in collaboration with the Association of Public Relations and

Communication Counselors, Spanish Public Relations Association, Department of Audiovisual Communication and Publicity of the Autonomous University of Barcelona and Escuela Superior of Public Relations, Barcelona, January 1992

Institute of Communication Politics, Free University of Berlin, January 1992 Navy Office of Information, The Pentagon, Washington, DC, December 1991 Public Relations Division, Association for Education in Journalism and Mass Communication, Washington, DC, December 1991 Public Relations Society of America, Phoenix, November 1991 International Association of Business Communicators District 7, Indianapolis, October 1991 Department of Communication Studies, Eastern Washington University, Cheney, October 1991 Spokane Chapter, Public Relations Society of America, Spokane, WA, October 1991 Minorities Division and Committee on the Status of Women, Association for Education in Journalism and Mass Communication, Boston, August 1991 Preconvention Workshop, Association for Education in Journalism and Mass Communication, Boston, August

1991 Pittsburg State University, Pittsburg, Kansas, May 1991 Public Relations Council of the University of Maryland at College Park, April 1991 Department of Public Relations, Technikon Pretoria, and the Public Relations Institute of South Africa,

Pretoria, March 1991 Dallas Chapter, International Association of Business Communicators, February 1991 Annapolis Chapter, Public Relations Society of America, December 1990 Journalistic Colloquium, University of Bamberg, Germany, December 1990 Association for the Advancement of Policy, Research and Development in the Third World, Mexico City, November 1990 Public Relations Society of America, New York, November 1990 Buena Vista College, Storm Lake, IA, September 1990 U.S. Navy Public Affairs, Annapolis, MD, June 1990 International Association of Business Communicators, Vancouver, May 1990 Maryland Chapter, Public Relations Society of America, Baltimore, February 1990 University of Maryland at College Park, November 1989 Applied Communication Section, Speech Communication Association, San Francisco, November 1989 Commission on Public Relations, Speech Communication Association, San Francisco, November 1989 Public Relations Society of America, Dallas, October 1989 Public Relations Student Society of America Advisors Workshop, Dallas, October 1989 Center for Foreign Journalists, Reston, VA, September 1989 College of Journalism Careers Day, September 1989 Public Relations Society of America Educator Section and the Association for Education in Journalism and Mass Communication, Washington, DC, August 1989 Los Angeles Chapter, Public Relations Society of America, and Publicity Club of Los Angeles, Hollywood, March 1989 Public Relations Society of America, Cincinnati, November 1988 Commission on Public Relations, Speech Communication Association, New Orleans, November 1988

28Divisions of Mass Communication, Newspaper, Public Relations and Magazine, Association for Education in Journalism and Mass Communication, Portland, July 1988 International Communication Association, New Orleans, May 1988 Public Relations Student Society of America MidAtlantic District Conference, College Park, April 1988 Public Relations Student Society of America chapter meeting, American University, Washington, DC, April

1988 Ohio State University School of Journalism Graduate Seminar in Feminization of the Communications

Professions, Columbus, February 1988 Ohio State University School of Journalism Faculty Forum, Columbus, February 1988 Public Relations Division, Association for Education in Journalism and Mass Communication, Indianapolis,

IN, November 1987 Public Relations Division, Association for Education in Journalism and Mass Communication, San Antonio,

TX, July 1987 Newspaper Division, Association for Education in Journalism and Mass Communication, San Antonio, TX, July 1987 Public Relations Division, Association for Education in Journalism and Mass Communication, San Antonio,

TX, December 1986 National Rural Electrical Cooperative Association's Membership and Communications Conference, Fort Worth, TX, August 1986 International Association of Business Communicators Foundation Symposium, Kansas City, MO, May 1986 Henry J. Kaufman and Associates, Third Tuesday Series on Public Relations (staff development), Washington,

DC, June 1986 Public Relations Society of America, Washington, DC, November 1986 Public Relations Student Society of America Advisors' Workshop, Washington, DC, November 1986 Chesapeake Conference on Public Relations, Maryland Chapter, Public Relations Society of America, Baltimore, MD, November 1985 Public Relations Round Table of Snohomish County, Everett, WA, May 1985 Women in Communication, Pullman, WA, February 1985 Public Relations Student Society of America MidAtlantic District Conference, College Park, October 1982 Public Communication Research Colloquium Series, University of Maryland, College Park, 1982, 1983, 1984 Editorial Responsibilities 2005-present: Editorial Review Board, Best Practices in Public Relations and Communication Management:

A Research Annual 2003-present: Editorial Advisory Board, Australian Centre for Public Communication 2002-present: Editorial Advisory Board, Journal of Marketing and Communication Management 2000-2002: Quarterly contributor, PR Herald 1999-present: Editorial Board, Journalism Studies 1998-2003: Co-Editor, quarterly Research in Public Relations supplement to pr reporter 1997-1998: Member, Editorial Board, UMCP Diversity Initiative Planning Manual 1990-1993: Founding co-editor, Journal of Public Relations Research 1994-present: Editorial Advisory Board, Journal of Public Relations Research 1996-present: Editorial Advisory Board, Corporate Communications: An International Journal 1988: Guest editor, special issue on women in public relations, Public Relations Review 1987-1990: Founding co-editor, Public Relations Research Annual 1987-1998: Editorial Board, Management Communication Quarterly

291984-1989: Associate Editor, Public Relations Review 1989-2005: Editorial Review Board, Public Relations Review 1983-1987: Research Review Board, Public Relations Research and Education 1982-present: Reviewer, public relations manuscripts for Little, Brown & Co., William C. Brown, Inc., Sage,

Macmillan, Merrill, Prentice-Hall, Wadsworth, HarperCollins, Lawrence Erlbaum Associates, and Longman

1982-present: Reviewer, manuscripts submitted to Journalism and Mass Communication Quarterly, Public Relations Review, Public Relations Research and Education, Critical Studies in Mass Communication, Teaching Public Relations, Journalism and Mass Communication Educator, Social Development Issues, Journal of Communication, Science Communication, Journal of Public Relations Research, Communicare, Management Communication Quarterly, Communication Reports, Journalism Studies, Journal of Applied Communication Research, and Public Understanding of Science

Memberships in Academic and Professional Organizations Women Executives in Public Relations Association for Education in Journalism and Mass Communication International Communication Association Public Relations Society of America (National Capital and Maryland chapters) International Association of Business Communicators Organization for Research on Women and Communication

TEACHING AND ADVISING Graduate Courses Taught Scientific and Technical Writing Seminar in Public Relations Research Design Seminar in Public Relations Management Seminar in Public Relations Publics Seminar in the Ethics and Philosophy of Public Relations Master’s Professional Fieldwork Independent Study Doctoral Tutorial Undergraduate Courses Taught Communication Theory and Process Public Relations Programs Public Relations Theory Public Relations Principles Public Relations Techniques Supervised Internship Independent Study Science Journalism Writing for the Community Newspaper Editing for the Community Newspaper

30Writing for the Mass Media Course Development I designed three of the courses listed above: research design, ethics and philosophy of public relations, and public relations programs. The seminar in philosophy and ethics is the only one of its kind in the United States. I also developed the syllabi for the first courses in qualitative methodology taught in the Department of Communication: introductory and advanced qualitative methods. I re-designed the other courses I teach as a result of my immersion in the campus’ Transformation of the Curriculum Project. That is, I have revised my syllabi, assignments, and exams (both in form and in content) in light of the growing female majority in public relations classes and in appreciation of the diversity of racioethnic backgrounds of the students. Teaching Awards and Other Special Recognition 2000: Among 10 outstanding public relations educators, PR Week 1996: Public Relations Society of America Outstanding Educator 1996: Resolution of Congratulations passed by the Senate of Maryland, Annapolis, and recognition ceremony

in honor of #1 ranking of UMCP Public Relations Graduate Program by U.S. News & World Report 1994: Finalist, Outstanding Faculty Award, College Park Association of Parents 1991: Winner, Phi Kappa Phi Faculty Mentor Award, University of Maryland System 1990: Named one of seven educators nationwide in 1990 Survey of the Profession, sponsored by pr reporter,

as a role model and mentor who has helped shape and share the body of knowledge in public relations. 1989: Participant, summer faculty development program: Incorporating the New Scholarship on Women into

the Curriculum, University of Maryland (June-July) 1988: MidAtlantic District Director's Citation of Merit (for advising the Hiebert-Teahan Chapter of the Public

Relations Student Society of America) 1981: Invited member, Magazine Educators Seminar, American Society of Magazine Editors, New York Advising: Research Direction2 Master’s Theses Advised Ossareh, Janine C., 1987 (won first annual thesis/dissertation competition, Public Relations Interest Group,

International Communication Association, 1988) West, Dana L., 1987 Buffington, Jody, 1988 (won annual thesis competition, Foundation for Public Relations Research and

Education, 1988) Ducq, Alice M., 1988 Wagner, Gaye D., 1988 McCabe, Deidre Nerreau, 1989 Blamphin, John M., 1990 Humphrey, Kerry S., 1990 (won annual thesis competition, Institute for Public Relations Research and 2 Please note: Over the years, I advised more than 70 master’s degree students who selected the non-thesis option. I name only those advisees whose theses I directed. Together the thesis and non-thesis option MA students I advised total about 100.

31Education, 1990)

Boltz, Donna G., 1991 (won annual American Association of University Women award for graduate research, 1991)

Jones, Cindy A., 1991 (won Public Relations Society of America outstanding graduate student paper award) Enright, Anne P., 1991 Campbell, Catherine Barham, 1991 Vaucrosson, Karen N., 1992 Yamashita, Setsuko Haido, 1992 Hassan, Tracy M., 1992 Johnson, Jeffrey H., 1992 Doonan, Amy L., 1993 Ferreira, Joanne M., 1993 (won Public Relations Society of America research paper award) Kucera, Mela, (won annual thesis competition, Institute for Public Relations Research and Education) Nutt, Katherine, 1994 Silver, Martha K., 1995 Mallette, Wesley A., 1995 Altschul, b.j., 1995 Bayer, Ellen J., 1996 Christian, Michelle Brosco, 1996 Wise, Nicole M., 1997 (won Maryland Chapter, Public Relations Society of America, John W. Felton Graduate Research Award) Buckingham, Kelly, 1999 Fetrow, Valry, 2001 Petersone, Baiba 2004 Grammer, Eric, 2005 Doctoral Dissertations Advised Awodiya, Daniel Olawale, Howard University, 1991 (teaching at a Nigerian university) Hon, Linda Childers, 1992 (won top research paper award, Public Relations Division, Association for Education in Journalism and Mass Communication; teaching at the University of Florida) Sha, Bey-Ling, 1999 (teaching at San Diego State University) Bowen, Shannon A., 2000 (teaching at the University of Maryland; won outstanding dissertation award,

Public Relations Division, International Communication Association) Hagan, Linda M. (2003) (teaching at Michigan State University) Sung, MinJung (2004) (teaching at Chung-An University, Seoul, South Korea) Chen, Yi-Ru (2005) (teaching at the University of Macao; won Heath Award for outstanding research paper,

Public Relations Division, International Communication Association) Tuite, Leah Simone (2006) Extension Activities I have designed and conducted major professional development programs in public relations for the USDA Forest Service, Powell Tate Public Affairs, Fleishman-Hillard Public Relations, and Goddard Space Flight Center. I have participated as a faculty member in professional development programs directed by the Institute for Public Relations, United Technologies, Mobil Oil, American Airlines, IBM, Marriott, Ragan Communications, the National Rural Electrical Development Corporation, the Public Relations Society of America, the International Association of Business Communicators, Erlich-Manes Advertising and Public Relations, the Defense Information School, Colorado State University, U.S. Navy, Eastern Washington

32University, Buena Vista College, the Center for Foreign Journalists, National School Public Relations Association, the Texas Public Relations Association, Baltimore Public Relations Council, the Religious Public Relations Council, the Korean Public Relations Society, Association of Teachers of Preventive Medicine, Women in Communication, the Robert Wood Johnson Foundation, University of South Carolina, the Ohio State University, Henry J. Kaufman and Associates public relations, Continental Telephone Service Corporation, Allstate Insurance, and the Department of Energy Office of Science and its National Energy Technology Laboratory.

I have conducted or taught in executive-development programs held in Switzerland, China, New Zealand, Taiwan, Australia, Spain, South Africa, the United Kingdom, Italy, Finland, Germany, Canada, Chile, Slovenia, Russia, and Denmark. In addition, I developed the entire public relations curriculum for the Washington Center for Internships and Academic Seminars.

SERVICE

Offices Held in Academic and Scholarly Organizations 2000-2004: Member, Executive Board, Educators Academy, Public Relations Society of America 1994-2000: Member, Board of Directors, Institute for Public Relations 1994-2000: Member, Executive Committee, Board of Directors, Institute for Public Relations 1994-98: Member, Educators Advisory Council, International Public Relations Association 1993-98: President, Association for the Advancement of Policy, Research and Development in the Third

World 1993-98: Elected member, Research Committee, Association for Education in Journalism and Mass

Communication 1991-94: Chair, Standing Committee on Research, Public Relations Society of America 1991-2003: Chair, By-laws Committee, Public Relations Division, Association for Education in Journalism

and Mass Communication 1991-92: Chair, Educators Advisory Committee, Institute for Public Relations Research and Education 1990-91: Vice-chair, Educators Advisory Committee, Institute for Public Relations Research and Education 1990-91: Vice-chair, chair-elect, Standing Committee on Research, Public Relations Society of America 1990-91: Chair, Nominating Committee, Public Relations Division, Association for Education in Journalism

and Mass Communication 1989-90: Head, Public Relations Division, Association for Education in Journalism and Mass Communication 1989-93: Chair, Committee on Professional Freedom and Responsibility, Association for the Advancement of

Policy, Research and Development in the Third World 1988-90: Treasurer, UMCP Faculty Guild 1988-98: Member, Publications Committee, Association for the Advancement of Policy, Research and

Development in the Third World 1988-89: Vice-head and Program Chair, Public Relations Division, Association for Education in Journalism

and Mass Communication 1988: Elected member, Nominating Committee, Commission on Public Relations, Speech Communication

Association 1987-88: Secretary-treasurer, Public Relations Division, Association for Education in Journalism and Mass

Communication 1987-88: Chair, Public Relations Interest Group, International Communication Association 1987-89: Chair, Evaluation and Planning Committee, Association for the Advancement of Policy, Research

and Development in the Third World

331986-87: Chair, Research Committee, Public Relations Division, Association for Education in

Journalism and Mass Communication Service to Academic Organizations 2003: Member, Search Committee, editor, Journal of Public Relations Research, Public Relations Division, Association for Education in Journalism and Mass Communication 2000: Moderator, panel, “Current Research on Organizational-Public Relationships,” Public Relations

Division, International Communication Association, Acapulco 1999: Member, Search Committee, editor, Journal of Public Relations Research, Public Relations Division, Association for Education in Journalism and Mass Communication 1997: Member, conference planning taskforce, National Communication Association 1996: Elected member, Nominating Committee, Public Relations Division, Speech Communication Association 1996: Delegate, Association for Education in Journalism and Mass Communication, to Public Relations Society of America Commission on Public Relations Education 1993-96: Judge, Association for Education in Journalism and Mass Communication Nafzinger-White

Dissertation Award 1993: Discussant, top-3 research paper session, Public Relations Division, Association for Education in

Journalism and Mass Communication, Kansas City 1993: Judge, Association for Education in Journalism and Mass Communication, Public Relations Division and Committee on the Status of Women (annual convention) 1993: Discussant, research paper session, Public Relations Interest Group, International Communication

Association, Washington, DC 1993: Member, Selection Committee, editor, Journal of Public Relations Research, Public Relations Division,

Association for Education in Journalism and Mass Communication 1992: Chair and discussant, research paper session, "Communication and Management: Issues of Culture,

Policy, Ethics and Models of Public Relations," Association for the Advancement of Policy, Research and Development in the Third World, Orlando

1992: Discussant, top-3 teaching paper session, Public Relations Division, Association for Education in Journalism and Mass Communication, Montreal 1991-2002: Member, International Association of Business Communicators Educators Expert Advisory Team 1991-97: Member, Association for Education in Journalism and Mass Communication Task Force on

Integrated Communications 1991: Discussant, research paper session, "A Code of Ethics and Behaviour for Professionals in Democracy

and the Democratization of the Third World," Association for the Advancement of Policy, Research and Development in the Third World, Nassau

1991: Judge, International Communication Association, Public Relations Interest Group (annual convention) 1991: Judge, Association for Education in Journalism and Mass Communication, Communication Theory and Methodology Division (annual convention) 1990: Member, visit team of the Accrediting Council on Education in Journalism and Mass Communication,

visiting Kent State University 1990: Visiting lecturer, Buena Vista College, Storm Lake, Iowa 1990: Organizer, moderator and discussant, panel, "Societal Culture and Organizational Culture: Implications

for Communication Policy," Association for the Advancement of Policy, Research and Development in the Third World, Mexico City, November 1990

1990: Moderator, top-three research paper session, Public Relations Interest Group, International Communication Association, Dublin

1990: Moderator, panel, "The Role of Ethics in Public Relations Professional Development: An International

34Approach to the Professional Code," Public Relations Interest Group, International Communication Association, Dublin

1990: Moderator, research paper session, "Public Relations: Information Sources & Processing," Public Relations Division, Association for Education in Journalism and Mass Communication, Minneapolis

1990: Judge, Association for Education in Journalism and Mass Communication, Communication Theory and Methodology Division (annual convention)

1989: Member, Nominating Committee, Public Relations Interest Group, International Communication Association 1989: Elected research-paper reader, Public Relations Interest Group, International Communication

Association 1989: Moderator, mini-plenary, "Majority as Minority: Women and Minorities in Journalism," Association for

Education in Journalism and Mass Communication, Washington, DC 1989: Moderator and co-organizer, preconference workshop on Tenure and Promotion for Women and

Minorities, Association for Education in Journalism and Mass Communication, Washington, DC 1989: Judge, thesis/dissertation award, Public Relations Interest Group, International Communication

Association 1989: Moderator, research paper session, Public Relations Interest Group, International Communication

Association, San Francisco 1988: Discussant, research paper session, Public Relations Division, Association for Education in Journalism

and Mass Communication, Portland 1988: Moderator, research paper session, Committee on the Status of Women, Association for Education in

Journalism and Mass Communication, Portland 1988: Organizer and participant, Joint session on "The Women's Situation: Progression or Retrogression?"

Public Relations Division and the Committee on the Status of Women, Association for Education in Journalism and Mass Communication, Portland

1988: Organizer and chair, panel on "Gender Issues in Public Relations," Public Relations Interest Group, International Communication Association, New Orleans

1988: Chair, top-three research paper session, Public Relations Interest Group, International Communication Association, New Orleans

1987-88: Divisional liaison, Publications Committee, International Communication Association 1986-98: Member, Research Committee, Public Relations Division, Association for Education in Journalism

and Mass Communication 1987: Organizer and chair, panel (rated #1) on "Corporate Response to Activism," Public Relations Interest

Group, International Communication Association, Montreal 1987: Organizer and chair, symposium on "Environmental Activism Revisited: The Changing Nature of

Communication Through Organizational Public Relations, Special Interest Groups and the Mass Media," North American Environmental Education Association, Quebec City

1987: Chair, panel on "Reinventing Corporate Communications," Public Relations Interest Group, International Communication Association, Montreal

1987: Member, visit team of the Accrediting Council on Education in Journalism and Mass Communication, visiting University of Wisconsin-Madison (School of Journalism and Department of Agricultural Journalism)

1987: Judge, Association for Education in Journalism and Mass Communication, Theory and Methodology Division (annual convention)

1986-88: Member, Task Force on the Future of Public Relations Education, Public Relations Division, Association for Education in Journalism and Mass Communication

1985-88: Judge, Association for Education in Journalism and Mass Communication, Public Relations Division (annual convention)

35Service to the Profession 2006: Panel moderator, The Measurement Summit, Portsmouth, New Hampshire 2006-present: Member, Advisory Panel, Diversity Research Program, Institute for Public Relations Research 2002: Moderator, Excellence in Public Relations Seminar, National Capital Chapter, Public Relations Society

of America 2002: Member, Alliances for Learning Committee, Public Relations Society of America 2000-present: Member, Committee on Work, Life, and Gender Issues, Public Relations Society of America 1999: Facilitator, Exchange on “How to Measure Results,” Public Relations Society of America 1999, 1991: Judge, SMART Grant, Institute for Public Relations 1998: Judge, Silver Anvil program, Public Relations Society of America 1997: Exhibitor, Career Expo, Public Relations Student Society of America, Nashville 1996-2000: Co-chair, Strategic Planning Committee, Institute for Public Relations 1995-98: Charter Member, International Public Relations Association Educators Advisory Council 1994-98: Member, Advisory Panel, First National Conference for College Newspaper Editors, Higher

Education Center for Alcohol and Other Drug Prevention, U.S. Department of Education 1994: Judge, Washington Women in Public Relations Woman of the Year Award 1994-98: Member, Educational Affairs Committee, Public Relations Society of America 1994, 1992, 1990: Judge, Pathfinder Award competition, Institute for Public Relations Research and

Education 1992-98: Member, Task Force on Women, National Capital Chapter, Public Relations Society of America 1991: Moderator, Public Relations Society of America Meet the Masters Program, Chesapeake Conference 1991-98: Member, Diversity Committee, Educators Section, Public Relations Society of America 1988-2003: Member, Educators Advisory Committee, Institute for Public Relations 1991: Director at large, Educators' Section, Public Relations Society of America 1991-92: Member, Special Public Relations Society of America Awards Task Force 1990-92: Member, Honors and Awards Committee, Public Relations Society of America 1990-92: Member, Educational Affairs Committee, Public Relations Society of America 1990: Moderator, Focus Session on Managing Diversity, Public Relations Society of America annual convention, New York 1989-90: Educational representative, 1990 Conference Planning Committee, Public Relations Society of

America 1989-99: Member, Public Relations Society of America Commission on Women 1989-90: Member, Standing Committee on Research, Public Relations Society of America 1989: Judge, Prince Georges County Public Relations Association Awards 1988-92: Member, Public Relations Society of America Body of Knowledge Board 1988-98: Member, Public Relations Colloquium Advisory Board 1988-92: Member, Budget Committee, Educators' Section, Public Relations Society of America 1987-88: Member, Steering Committee, Public Relations Society of America Body of Knowledge Project 1985, 1987: Judge, Educators' Section, Public Relations Society of America (annual convention) 1985-86: Judge, Master's Thesis Competition, Foundation for Public Relations Research and Education 1979: Director, workshop on interviewing skills, Maryland Press Women, Baltimore, MD. Service to the Department of Communication, UMCP Committees and Subcommittees Chaired: Search Human Subjects Review

36 Faculty Advisory Grade Appeals Additional Committees: Salary Advisory Graduate Studies Foundations Examination Appointments, Promotion, and Tenure Course Supervisor, COMM 350, COMM 351, and COMM 430 Convener, Public Relations Subject Area, strategic planning process Fall 2001 and Spring 2004 Service to the College of Journalism, UMCP Committees and Subcommittees Chaired: Science Communication Subcommittee Undergraduate Program, Courses and Curriculum Public Relations Curriculum Teaching Improvement University Studies Program Subcommittee Magazine Curriculum Wordsmith Awards Human Subjects Review Plan of Organization Additional Committees: Executive Tenure and Promotion Graduate Program, Courses and Curriculum College Public Relations Faculty Appointments College Research News-Editorial Curriculum Salary Guidelines Women's Equity Affirmative Action Ad hoc Teaching Evaluation Student Grievance College Academic Program Advisory Council Ad hoc Mentoring 1991: Panelist, "How to Get a Job when Times Are Tough" 1989: Judge, Wordsmith competition 1988-97: Adviser and co-founder, Public Relations Student Society of America Graduate Council, Hiebert-

Teahan Chapter 1988: Commencement marshal

371985-88: Adviser, Public Relations Student Society of America (Ray E. Hiebert-Frederick H. Teahan Chapter) 1983-1998: Associate, Research Center in Public Communication, University of Maryland 1984: Member, advisory board, Gannett grant to study women in journalism awarded to College of Journalism

(also wrote original grant proposal) Service to the College of Arts and Humanities, UMCP 2003: Member, College Appointments, Promotion, and Tenure Committee (APT) 2002: Member, College Academic Planning Advisory Committee (APAC) 2001: Member, Chair’s Review Committee 2000-2004: Departmental representative to the Collegiate Council Service to the University of Maryland 2002: Member, Sexual Assault Prevention Network 2002: Moderator, colloquium on “Power and Institution Building: Dilemmas and Contradictions” 2002: Welcome address, Outstanding Woman of Color award ceremony 2001: Welcome address, Committee on Undergraduate Women’s Leadership annual conference 2001: Welcome address, Outstanding Woman of the Year award ceremony 2001: Welcome address, Professional Concepts Exchange Conference 2001-02: Member, Committee on Graduate Student Resource Guide 2001-02: Chair, President’s Commission on Women’s Issues 2001-02: Graduate Council Committee to respond to Middle States Commission on Higher Education through

the Periodic Report to MSCHE 2000-02: Member, Coalition of Presidential Commissions 2000-2004: Member, Consortium on Race, Gender, and Ethnicity 2000--02: Special Assistant to the President for Women’s Issues 1999-2004: Chair, Student Affairs Committee, Graduate Council 1999-2004: Appointed member, Graduate Council 1999-2004: Member, Executive Board, President’s Commission on Women’s Issues 1998: Member, Search Committee, Department of Communication 1997-98: Member, Search Committee, Director of Marketing and Public Relations, new Center for Performing Arts 1997-98: Member, Diversity Blueprint Review Board 1996-98: Member, Visual Identity Committee 1992-1999: Member, Graduate Council Committee on Student Affairs 1993-94: Member, Academic Procedures and Standards Committee 1992-94: Elected member, Graduate Council 1991-92: Member, Faculty Affairs Subcommittee on Retirement Incentives 1990-92: Member, Faculty Affairs Committee 1990: Member, Conference Planning Committee, "Preparing for an International Decade: The University of

Maryland in the 1990's" 1989: Chair, By-Laws Committee, Center for Interdisciplinary Feminist Studies 1989-90: Member, three-person UMCP Faculty Guild legislative relations committee, Committee on Political

Education 1989: Delegate, UMCP Faculty Guild, to AFT Advisory Commission on Higher Education Second Biennial

Conference, "Higher Education and Economic Development," Feb. 10-12, Washington, DC.

381988-89: Member, Standing Committee on Affiliate Faculty and Staff, Women's Studies Program 1988-90: Member, Senate Adjunct Committee on Student Conduct 1988: Moderator, "Women in Communication: Past and Present Perspectives," College of Journalism panel to

commemorate Women's History Month 1987-88: Member, Senate Adjunct Committee on Human Relations 1987: Journalism representative, Chancellor's Scholarship program 1986-90: Member, Marketing Advisory Committee for the Vice President of Agricultural Affairs 1978-present: Member, Speakers' Bureau 1983: Group leader, Seminar on Editorial Writing for Whitney Communications, sponsored by the College of

Journalism 1982-84: Journalism representative, Public Communication Doctoral Students' Association 1981, 1983: Journalism representative to the Division of Arts and Humanities Academically and Creatively

Talented Day 1982-84: Chair, committee on exchange program between University of Maryland and University of Havana,

Cuba 1979-82: Member, Campus Community Relations Committee 1979-81: Mentor Program Service Honors and Awards 2000: Honorary Member, Guangdong Public Relations Society, Guangzhou, China 1996: Honorary Member, Public Relations Institute of Australia 1996: Public Relations Institute of Australia Visiting Eminent Practitioner 1993: Recipient, Public Relations Society of America President’s Citation for leadership contribution 1993-present: Honorary Member, Slovenian Public Relations Society 1992: Recipient, Public Relations Society of America President’s Citation for leadership contribution 1990: Recipient, Public Relations Society of America President's Citation for leadership contribution 1988: International Who's Who of Professional and Business Women Other Professional and Service Activities 2005: External reviewer, Hong Kong Baptist University proposal for MA program in Integrated Marketing

Communication 2005: Judge, Robert Heath Award for top paper, Public Relations Division, International Communication

Association 2005: Judge, J.C. Brown CEO Communication Leadership Award, National Rural Electric Cooperative

Association 2002: University of Maryland representative to Lt. Gov. Kathleen Kennedy Townsend’s Maryland Work-Life

Alliance 2002: Member, Best Practices Working Group, Maryland Work-Life Alliance 2000-2001: Member, Task Force on Women, Work, and Family Issues, Office of the Lt. Governor, State of

Maryland 2000: External reviewer, Department of Marketing and Communication Management, University of Pretoria,

South Africa 2000: External reviewer, Department of Communication Studies, University of Northern Iowa 1997: Judge, 1996 George W. Haggard Memorial Journalism Award, National Rural Electric Cooperative Association 1995: External Program Evaluator, Department of Communication Studies, Eastern Washington University

391992: Member, Washington Committee, Quentin Burdick Center for Cooperatives, North Dakota State University 1989: Member, site visit team, self study of LaSalle University 1987-90: Associate, the Prime Group, senior consultants in public relations 1968-97: Freelance writer

I certify that this curriculum vitae is an accurate and current statement of my professional record.

Larissa Schneider Grunig September 2006