Grunig vs Cameron Reloaded

Grunig vs Cameron Reloadedpr| theory| pratice| web2.0

From me

Present two major opposing public relations as pratice theories

Provide new media examples

Discuss how theories translate into current pratice

Ana ADI | twitter: ana_adi | http://anaadi.wordpress.com

http://anaadi.wordpress.com


To you

Evaluate current public relations activities through the theoretical lenses provided

Compare the advantages and disadvantages of each theoretical approach

Prepare, design and present your own strategy suggestions




4 models

Press agentry

Public information

2-way asymmetrical

2-way symmetrical

(Grunig & Hunt, 1984)




Press agentry

source receiver

product promotion

sport

theatre




Here for the business




Public information

source receiver

government

non-profits




Telling you a story to tell




2-way asymmetrical

source receiver

for-profit sector




2-way symmetrical

group group




4 models

Press agentry

Public information

2-way asymmetrical

2-way symmetrical

(Grunig & Hunt, 1984)

does it really exist?

broadcast?




the 2-way symmetrical is an ideal of communication

communication is by default asymmetrical

It depends (Cameron et al.,1997)

accommodation advocacy87 variables

variables include: internal and external variables among which are external threats, competitive environment, public characteristics, issue under pressure, PR dept characteristics, dominant coalition stance etc...




References

CAMERON, Glen T., CANCEL, Amanda E., SALLOT, Lynne M., MITROOK, Michael A., It Depends: A Contingency Theory of Accommodation in Public Relations., Journal of Public Relations Research, 1997, Vol. 9 Issue 1, p31-63

GRUNIG, James E. and HUNT, Todd, Managing Public Relations, Holt, Rinehart &Winston, New York, 1984

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http://twitteranalyzer.com/




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Grunig vs Cameron Reloaded

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