LANDMARKS

Contents :

This ad reflects the new hotel product thanks to the futurist architecturist and guessing

proposals of FHC MADRID SHG.

Concerned Audiences :

We focus specially on leasures guests for our main cible and businesses guests as our

second cible. See GUEST SEGMENT attachment for more details.

Tools :

RQP, local newspapers and a digital panel on hotel facade are chosen because of the economic

network, strong regional notoriety and touristic frequency.

Budget :

The amount of the budgeting will be 5 % on ALL INCLUSIVE BUSINESS FIGURE (AIBF).

Goal :

To give FHC MADRID SHG a better picture for growing the commercial offer and the

financial terms.

Robot :

We estimate 80 000 $ the cost for one robot and we need 29 units.

Chambermaid :

With an organization without robot, FHC MADRID SHG will use 50 chambermaids with 10

rooms to clean. Flexibly, our concept will not be full every day (but we consider it should do),

this task force will be less.

Business Area :

According the guests wishes, a connected table in each meeting room with seminarists numbers will

be ready in U, circle, school, triangle or theater thanks to SFVS (SEMINAR FITTING VERRIN

SYSTEM).