Capturing Leads with Landing Pages and Webforms

How to construct a landing page and integrate your CRM

Chat with us through the question pane on GoTo Webinar

We will be starting at 19:30hrs

Landing Page Webinar Series

Creating landing pages& using webforms

Promoting your landing pages &Measuring the Results

Intouch Supporthttp://support.intouchcrm.co.uk/

Matthew Ruddle

Customer Services Director

Steve Plotkin

Marketing Manager

https://www.facebook.com/intouchcrm

https://twitter.com/intouchcrm

Agenda

• What is a landing page and why use them

• Customer buying cycle• 8 Steps to simple web forms• Landing page best practice• Webinar tasks

What is a landing page and why use them

Call to Action

Landing Page

Thankyou Page

Call to Action Landing Page Thank you Page

Adding CTA’s to Blog Posts

Call to Action

Landing Pages are a Business Asset

Customer Lifecycle

3%

Lifecycle Stage

7% 30% 30% 30% buying now

Validation Phase

Educational Phase Awareness Phase definitely arenot interested

Yet most businesses

market to the 3% buying

now and don’t have

systems to keep engaged

with the rest.

“We have a problem”

Awareness PhaseRealising problem or needMindset: Searching for problem• Use words that describe the problem• Don’t yet understand solutions • Looking to be educated

• Banners• Blogs• PR• Directory Listings

Educational PhaseBeginning to understand possible solutionsMindset: Perform Research• Learn about how to solve a problem• Understand what options are available • Actively seeking information

• eBooks• Blogs• What to do Guides• White Papers

Validation PhasePrioritising what’s important in a solutionMindset: Establish Buying Criteria• Establish the ‘must haves’• Understand options • Thorough investigation

• How to guides• Checklists• Webinars• FAQ’s & SAQ’s

Evaluation PhaseMatching vendors to buying criteriaMindset: Review and trust• Compare vendors• Looking for trials or demos• Seeking consultation

• Product guides• Testimonials• Product Brochure• Free trials

Target the right Buyer Persona

Creating Landing Pages and Webforms

Build Better Relationships

Understand the journey to becoming your customer

Call to Action

Landing Page

Webform

Thank you Page

Toolkit1. Valuable Free Resource2. Website Content Management System3. Integrated CRM / Autoresponder System

Go ask your web master

Header

Minimal Nav

Keyword Title

Privacy Notice

Clear text telling

reader what to expect from the

download

Image of resource

Web Form

Clear Instructions

Opt-in

8 Steps to Simple Webforms

Step 1 & 2 Basic Set-up

Step 3 - 5 Completion Actions

Step 6 - 8 Organise & Follow-up

Here’s your form

Landing Page Best Practice

Write clear copy and explain the benefits to the reader

Include company contact information

Ask for the right information

Include a link to your Privacy Policy

Add Customer testimonials

Add third party seals of approval

Chcek your speling

Next time

Promoting your landing pages &Measuring the Results

Webinar Tasks

Webinar Tasks

1. Analyise your buying process

2. Review or create your personas for

language tips

3. Create or modify your landing pages

4. Create or modify your forms

Intouch Supporthttp://support.intouchcrm.co.uk/