LA MESURE DE VOS AMBITIONS - Login Yapla...ORGANISÉ PAR LE MOUVEMENT QUÉBÉCOIS DE LA QUALITÉ...
Transcript of LA MESURE DE VOS AMBITIONS - Login Yapla...ORGANISÉ PAR LE MOUVEMENT QUÉBÉCOIS DE LA QUALITÉ...
ORGANISÉ PAR LE MOUVEMENT QUÉBÉCOIS DE LA QUALITÉ
JEUDI 21 NOVEMBRE 2019 PALAIS DES CONGRÈS DE MONTRÉAL
www.salonmpa.com
AMBITIONSDES THÈMES À LA MESURE DE VOS
CONTACT : [email protected]
PATTY AZZARELLO CEO, Azzarello Group, Inc.
CONTROL YOUR PROFESSIONAL DESTINY MPA SALON, 2019
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©2018 AZZARELLO GROUP, INC.
You need to become the OBVIOUS CHOICE
©2019 AZZARELLO GROUP, INC.
BUSY DOES NOT EQUATE TO VALUE
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HOW TO BECOME THE OBVIOUS CHOICE
DO BETTER LOOK BETTER
CONNECT BETTER
THE FORMULA TO GET AHEAD
©2019 AZZARELLO GROUP, INC.
DO BETTER
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HOW TO BECOME THE OBVIOUS CHOICE
BUSY DOES NOT EQUATE TO VALUE… OR ADVANCEMENT
DO BETTER ▫ Being too busy can get you stuck ▫ No one cares how hard you work ▫ How much value do you create?
THE FORMULA TO GET AHEAD
©2019 AZZARELLO GROUP, INC.
DO BETTER
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HOW TO BECOME THE OBVIOUS CHOICE
YOU CAN’T GET RECOGNIZED IF YOU ARE INVISIBLE
LOOK BETTER ▫ How are you perceived? ▫ If you don’t stand out consistently you get passed over ▫ How do you become associated with the job you want?
THE FORMULA TO GET AHEAD
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CONNECT BETTER
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HOW TO BECOME THE OBVIOUS CHOICE
THE MOST SUCCESSFUL PEOPLE GET THE MOST HELP
CONNECT BETTER ▫ You won’t get as far without help ▫ You won’t see opportunities without other eyes ▫ It’s risky to be the only one who cares
THE FORMULA TO GET AHEAD
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©2018 AZZARELLO GROUP, INC.
DO Better
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BE THE OBVIOUS CHOICE Changing How You Work
YOUR UNIQUE STRENGTHS
WE TEND TO TAKE OUR NATURAL STRENGTHS FOR GRANTED You don’t think your strengths are impressive You don’t fully leverage them
You focus on fixing your weaknesses
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WHAT IS YOUR SUPER-POWER?
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WHAT IS YOUR SUPER-POWER? TUNING HOW YOU WORK ▫ How can you re-negotiate your work? ▫ How can you put yourself in a position of using your natural strengths most of the time?
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BE LESS BUSY
No one other than you has any motivation whatsoever to make YOU less busy
HARSH REALITIES
©2019 AZZARELLO GROUP, INC.
BE LESS BUSY
No one other than you has any motivation whatsoever to make YOU less busy The most successful people were not less over-worked along the way
HARSH REALITIES
©2019 AZZARELLO GROUP, INC.
BE LESS BUSY
No one other than you has any motivation whatsoever to make YOU less busy The most successful people were not less over-worked along the way If you are overwhelmed by your current job you are not doing the job fully(And you are not ready for a promotion)
HARSH REALITIES
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BIG SOURCES OF STRESS
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Unreasonable expectations, Conflicting priorities, Not enough resources
BIG SOURCES OF STRESS
©2019 AZZARELLO GROUP, INC.
Unreasonable expectations, Conflicting priorities, Not enough resources
REMEMBER, YOUR JOB IS… ▫ Your job description PLUS … ▫ Dealing with all the crap that gets in the way of doing your job description
ARE YOU A WORKHORSE?
1. RISE ABOVE THE WORK ▫ Create breathing room ▫ Create systems & processes. Delegate
DO BETTER
©2019 AZZARELLO GROUP, INC.
ARE YOU A WORKHORSE?
1. RISE ABOVE THE WORK ▫ Create breathing room ▫ Create systems & processes. Delegate
2. GET KNOWN FOR BEING STRATEGIC ▫ Communicate why it’s important ▫ Finish important things
DO BETTER
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Busy does not equate to value
©2019 AZZARELLO GROUP, INC.
DETERMINE HIGHER VALUE WORK REFUSE TO LET TOO MUCH OF YOUR TIME GET BURNED UP ON LOW VALUE ACTIVITIES ▫ Always be asking, “What is the highest value work I can do with my time?”
HOW TO FIND WHAT ADDS THE MOST VALUE ▫ Understand the business model ▫ Understand the stakeholders ▫ Ask, “How bad is it if I fail?”
©2019 AZZARELLO GROUP, INC.
DEAL with all the work vs. DO all the work
©2019 AZZARELLO GROUP, INC.
©2019 AZZARELLO GROUP, INC.
WORK AT A HIGHER LEVEL OF VALUE
WORK ON THE BUSINESS, NOT JUST IN THE BUSINESS ▫ ON the business = thinking, planning and improving ▫ IN the business = doing, detail and delivering
DO BETTER
WHAT IS THE HIGHEST VALUE WORK I CAN DO WITH MY TIME?
▫ What better work should I add? ▫ What should I eliminate or delegate?
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If I could delegate 100% of my current task list… …then what would I do?
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RUTHLESS PRIORITIES
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▫ Determine the few things you will NOT put at risk — Protect them — Do these most important, few things really well — Finish them
▫ Tolerate risk in other areas ▫ Choose the next one(s)
GET FAMOUS FOR FINISHING IMPORTANT THINGS " -- NOT FOR BEING BUSY
THINK AND IMPROVE
CLARIFY ▫ Never just start doing the work ▫ Who? Why? Desired outcome
DO BETTER
©2019 AZZARELLO GROUP, INC.
THINK AND IMPROVE
CLARIFY ▫ Never just start doing the work ▫ Who? Why? Desired outcome
CATCH VS. DO ▫ DEAL WITH all the work vs. DO all the work ▫ Maintain a CATCH LIST
DO BETTER
©2019 AZZARELLO GROUP, INC.
THINK AND IMPROVE
CLARIFY ▫ Never just start doing the work ▫ Who? Why? Desired outcome
CATCH VS. DO ▫ DEAL WITH all the work vs. DO all the work ▫ Maintain a CATCH LIST
THINK ▫ Assess the list. Determine priorities ▫ Identify reactive and chaotic work
DO BETTER
©2019 AZZARELLO GROUP, INC.
THINK AND IMPROVE
Your boss is delegating the thinking and the judgment about the work – not just the work
DO BETTER
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Schedule time to THINK
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The Right Team
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“All the Ropes are Tight”
BUILD THE TEAM YOU NEED
CHALLENGES ▫ Doing new stuff with the same people
LEADERSHIP GOAL
Build the team you NEED instead of MAKING DO with the Team you HAVE
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DO BETTER
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DELEGATE OR BE STUCK
DEVELOP THE TEAM YOU NEED ▫ Think of delegating as building capacity ▫ Learn not to jump in ▫ Teach ▫ Prioritize it
DO BETTER
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©2018 AZZARELLO GROUP, INC.
LOOK Better
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©2018 AZZARELLO GROUP, INC.
BE THE OBVIOUS CHOICE Standing Out Consistently
PERSONAL BRAND
YOUR PERSONAL BRAND IS WHATEVER EVERYONE ELSE SAYS IT IS! IT’S DEFINED BY: ▫ Behavior ▫ Consistency ▫ How will you activate and offer your
super-power to the world?
LOOK BETTER
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GET A PROFESSIONAL ADVANTAGE
YOUR PERSONAL BRAND HELPS YOU TO WORK BETTER AND FASTER ▫ Define who you are at your best ▫ Never start from scratch ▫ Your Personal Brand tells you what to do ▫ Increase your confidence
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OWN BEING YOUR BEST SELF
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BE LESS SURPRISED WHEN YOU ARE GREAT! ▫ Know what “best” looks and feels like so you can go there ▫ How do you want to share your super-power?
Don’t leave perceptions to chance. Be recognized for something specific
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4 ASPECTS OF EXECUTIVE PRESENCE
1. How you feel 2. How you look 3. How you behave 4. Never appear overwhelmed
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LOOK BETTER
HOW YOU BEHAVE
PUT YOURSELF OUT THERE ▫ Make presentations, make decisions, and lead ▫ Show engagement and energy ▫ Be in the game, not on the sidelines
DON’T WAIT TO LEARN EVERYTHING ▫ It is an endless task ▫ So it uses up all your time ▫ You never actually step up and get around to leading ▫ You sacrifice your executive presence, and fail to lead ▫ And people always SEE you in the weeds!
LOOK BETTER
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You only get one chance with executives…
And they don’t care
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BE MORE RELEVANT
PREPARING EFFECTIVE COMMUNICATIONS TRANSLATE ▫ Business First ▫ Don’t Educate ▫ No Jargon (inside voice) ▫ Talk in their language (outside voice) ▫ Create THE HOOK
LOOK BETTER
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TOP BUSINESS PRIORITIES
TOP BUSINESS PRIORITIES ▫ Increasing enterprise growth ▫ Delivering operational results
▫ Reducing enterprise costs
▫ Attracting, retaining new customers
▫ Creating New Products and Services
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©2018 AZZARELLO GROUP, INC.
TOP MARKETING PRIORITIES
TOP MARKETING PRIORITIES ▫ Big Data & AI ▫ Customer Experience ▫ Marketing Automation ▫ Digital Execution ▫ Content Marketing ▫ Social Media & Search Strategy ▫ Lead acquisition ▫ Conversion, upselling/cross-selling
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©2018 AZZARELLO GROUP, INC.
MISMATCH!!
TOP BUSINESS PRIORITIES ▫ Increasing enterprise growth ▫ Delivering operational results
▫ Reducing enterprise costs
▫ Attracting, retaining new customers
▫ Creating New Products and Services
TOP MARKETING PRIORITIES ▫ Big Data & AI ▫ Customer Experience ▫ Marketing Automation ▫ Digital Execution ▫ Content Marketing ▫ Social Media & Search Strategy ▫ Lead acquisition ▫ Conversion, upselling/cross-selling
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©2018 AZZARELLO GROUP, INC.
TOP MARKETING PRIORITIES (ALIGNED)
REVENUE & GROWTH "Increasing Enterprise Growth
LEAD ACQUISITION
UPSELLING/CROSS SELLING
BIG DATA AND AI
Attracting & Retaining New Customers DRIVE BRAND EXPERIENCE
CUSTOMER EXPERIENCE
SOCIAL MEDIA
Creating new products and services DIGITAL EXECUTION
CONTENT MARKETING
EXPENSE & OPERATION Delivering Operational Results
DIGITAL EXECUTION
BIG DATA AND AI
Reducing Enterprise Costs MARKETING AUTOMATION
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©2018 AZZARELLO GROUP, INC.
THE EXPERIENCE PARADOX
© AZZARELLO GROUP, INC. ©2019 AZZARELLO GROUP, INC.
LOOK BETTER
THE EXPERIENCE PARADOX
You can’t get the job without the experience… But you can get the experience without the job
© AZZARELLO GROUP, INC. ©2019 AZZARELLO GROUP, INC.
LOOK BETTER
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©2018 AZZARELLO GROUP, INC.
CONNECT Better
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©2018 AZZARELLO GROUP, INC.
BE THE OBVIOUS CHOICE Conversations with Others
MEET PEERS OF YOUR DREAM JOB
GET TO KNOW YOUR FUTURE PEERS ▫ Learn their work ▫ Build rapport ▫ Tell them what you want ▫ Offer to help ▫ Use the “Experience Paradox” to mutual benefit
CONNECT BETTER
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TELL A FEW PEOPLE WHAT YOU WANT
▫ People can’t help if they don’t know ▫ Find a few people who could help ▫ Tell your manager ▫ Tell peers of the job
CONNECT BETTER
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STAKEHOLDERS
BE VISIBLE, BUT NOT ANNOYING ▫ You can’t be credible if you are invisible
SHARE THE VALUE OF YOUR WORK ▫ Share what you learned ▫ Share things of interest and importance ▫ Think about who would benefit from learning
DON’T TAKE WHAT YOU KNOW FOR GRANTED
CONNECT BETTER
©2019 AZZARELLO GROUP, INC.
NEVER FAIL BY YOURSELF!
GET HELP ▫ If you are making progress it can be scary
"DON’T SUFFER ALONE ▫ Asking for help is a positive thing ▫ Don’t let your ego get in the way ▫ It actually builds trust & credibility
"THE ACCIDENTAL EXPERT
CONNECT BETTER
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WHY YOU NEED MENTORS
IMAGINATION & LEARNING ▫ Are 2-3 phases ahead of you in your role ▫ Work at a bigger scope or geography ▫ Do your job in different industries
SUCCESSFUL PEOPLE GET HELP
©2019 AZZARELLO GROUP, INC. ©2018 AZZARELLO GROUP, INC. ©2019 AZZARELLO GROUP, INC.
WHY YOU NEED MENTORS
IMAGINATION & LEARNING ▫ Are 2-3 phases ahead of you in your role ▫ Work at a bigger scope or geography ▫ Do your job in different industries
REALITY ▫ 10-15 years older and way ahead of you ▫ In their 20’s ▫ Talented people in other functions
SUCCESSFUL PEOPLE GET HELP
©2019 AZZARELLO GROUP, INC. ©2018 AZZARELLO GROUP, INC. ©2019 AZZARELLO GROUP, INC.
WHY YOU NEED MENTORS
IMAGINATION & LEARNING ▫ Are 2-3 phases ahead of you in your role ▫ Work at a bigger scope or geography ▫ Do your job in different industries
REALITY ▫ 10-15 years older and way ahead of you ▫ In their 20’s ▫ Talented people in other functions
CONNECTIONS ▫ Look for mentors in the job you aspire to ▫ They also give you access to jobs
SUCCESSFUL PEOPLE GET HELP
©2019 AZZARELLO GROUP, INC. ©2018 AZZARELLO GROUP, INC. ©2019 AZZARELLO GROUP, INC.
“Will you be my mentor?”
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©2019 AZZARELLO GROUP, INC.
SPONSORSHIP
DON’T BE THE ONLY ONE WHO CARES ! ▫ About your work or project ▫ About your career
CONNECT BETTER
© AZZARELLO GROUP, INC.
©2019 AZZARELLO GROUP, INC.
SPONSORSHIP
DON’T BE THE ONLY ONE WHO CARES ! ▫ About your work or project ▫ About your career
CONNECT BETTER
NO SURPRISES ▫ Never, ever be surprised about anything that happens to you in your career ▫ Be connected and informed ▫ Have sponsors involved in any important work you are doing ▫ Have mentors who can provide feedback and air cover
MANAGE YOUR OWN DEVELOPMENT
NO ONE CARES AS MUCH AS YOU! ▫ Don’t wait to be “discovered” ▫ Know where you are going
YOU MANAGE THE PROCESS ▫ Performance Reviews ▫ Career Planning
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CAREER
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NEGOTIATING YOUR COMPENSATION
WHAT THE JOB IS WORTH… ▫ Not what YOU are worth ▫ Those who ask, get more
PLAN A BUSINESS-OUTCOME DISCUSSION ▫ What you will deliver in the coming year ▫ Why it’s important, who cares? ▫ What that contribution is worth
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YOU LEAD THE DISCUSSION
©2017 AZZARELLO GROUP, INC.
©2019 AZZARELLO GROUP, INC.
IDEAS TO WORK FROM BECOME THE OBVIOUS CHOICE
CONNECT Better Tell a few people Share with Stakeholders Get Mentors Sponsorship Manage your own development
DO Better Strengths Don’t be a work-horse ON vs. IN the business Ruthless Priorities Build the Team you need Delegate
LOOK Better Personal Brand Executive Presence Executive Communications The Experience Paradox
©2019 AZZARELLO GROUP, INC.
IDEAS TO WORK FROM BECOME THE OBVIOUS CHOICE
CONNECT Better Tell a few people Share with Stakeholders Get Mentors Sponsorship Manage your own development
DO Better Strengths Don’t be a work-horse ON vs. IN the business Ruthless Priorities Build the Team you need Delegate
LOOK Better Personal Brand Executive Presence Executive Communications The Experience Paradox
©2019 AZZARELLO GROUP, INC.
IDEAS TO WORK FROM BECOME THE OBVIOUS CHOICE
CONNECT Better Tell a few people Share with Stakeholders Get Mentors Sponsorship Manage your own development
DO Better Strengths Don’t be a work-horse ON vs. IN the business Ruthless Priorities Build the Team you need Delegate
LOOK Better Personal Brand Executive Presence Executive Communications The Experience Paradox
Success is more scary than comfortable
©2019 AZZARELLO GROUP, INC.
IT’S OK TO BE SCARED
NEVER DISQUALIFY YOURSELF ▫ Never disqualify yourself because an
opportunity scares you ▫ Everyone is scared ▫ Successful leaders are also scared, but do it
anyway
DEALING WITH FEAR AND YOUR INNER CRITIC
©2019 AZZARELLO GROUP, INC. ©2018 AZZARELLO GROUP, INC.
SUCCESS IS PERSONAL
WHAT DOES YOUR VERSION OF SUCCESS LOOK LIKE? ▫ Get ahead, recognition, promotion, money ▫ Feel happy, fulfilled, proud ▫ Achieve a specific result, legacy
WHAT DOES WORK NEED TO GIVE YOU? ▫ Learn, explore, create ▫ Help others ▫ Live a particular way
WHAT IS OK, AND NOT OK? ▫ Know and respect your boundaries
©2019 AZZARELLO GROUP, INC. ©2019 AZZARELLO GROUP, INC.
WORK AND HUMANITY
HOW DO YOU LEAD AND ADVANCE " MY APPROACH ▫ Humanity First ▫ BE YOU ▫ Be confident in what is authentic for you ▫ Treat others (everyone!) with respect ▫ Be OK with feeling scared and unwelcome ▫ Mentor others
©2019 AZZARELLO GROUP, INC.
@pattyazzarello
@AzzarelloPatty
@PattyAzzarello
www.AzzarelloGroup.com
Contact me:
Business Leadership BLOG
Executive Mentoring Group
ExecMentorGroup.com/trial
Online Professional Development Program:
MPA Discount Code MPA199
Executive Mentoring Group
ExecMentorGroup.com/trial
Online Professional Development Program:
MPA Discount Code MPA199
This Month’s Topic: Authentic Networking
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