Noble Ambitions
5
Noble Ambitions We found there were a surprising number of parallels which exist between the fashion and science worlds. We customised the traditional white lab coat to comment on the hierarchy of science and how research trends can reflect 'must have' season looks. The football shirt focuses on branding - which both big fashion houses and pharmaceuticals use to sell their products. Finally, the classic little black 'media' dress photos explore how science wants to be fashionable and included in the mass media. But there is always a danger of exploitation and scientists' results being twisted to media's sensational ends. Louise Hughes, Umia Kukathasan and Jessica Strangward Photographer: Carli Adby www.carli-art.co.uk Model: Morgaine Matthews
description
Noble Ambitions - PowerPoint PPT Presentation
Transcript of Noble Ambitions
Noble Ambitions
We found there were a surprising number of parallels which exist between the fashion and science worlds. We customised the traditional white lab coat to comment on the hierarchy of science and how research trends can reflect 'must have' season looks. The football shirt focuses on branding - which both big fashion houses and pharmaceuticals use to sell their products. Finally, the classic little black 'media' dress photos explore how science wants to be fashionable and included in the mass media. But there is always a danger of exploitation and scientists' results being twisted to media's sensational ends. Louise Hughes, Umia Kukathasan and Jessica Strangward
Photographer: Carli Adby www.carli-art.co.ukModel: Morgaine Matthews
Attention!
With splashes of authority in just the right positions, she knows how to look in charge.
Wear your brands with pride, they’re what get you on top. Big brands means big business. With a name worth millions. It’s haute couture gone high street.
The C Word (Communication)
Talk the talk.
In the digital age, we expect to be hearing from you. Your work can’t speak for itself.
Communication never sleeps, science never stops.
