La figura del Community Manager
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![Page 2: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/2.jpg)
¿Qué es?
![Page 3: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/3.jpg)
¿Es bueno o malo?
![Page 4: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/4.jpg)
¿Un friki?
![Page 5: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/5.jpg)
¿Un directivo?
![Page 6: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/6.jpg)
¿Un periodista?
![Page 7: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/7.jpg)
¿Un publicista?
![Page 8: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/8.jpg)
¿Un abogado?
![Page 9: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/9.jpg)
¿Los fans?
![Page 10: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/10.jpg)
¿Nace o se hace?
![Page 11: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/11.jpg)
¿Nace o se hace?
![Page 12: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/12.jpg)
No!! Yo, yo, yo, yo...
![Page 13: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/13.jpg)
¿Sirve cualquiera?
![Page 14: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/14.jpg)
¿Entonces?
![Page 15: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/15.jpg)
![Page 16: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/16.jpg)
Escuchar
![Page 17: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/17.jpg)
Conocer a la competencia
![Page 18: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/18.jpg)
A su comunidad
![Page 19: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/19.jpg)
¿Dónde se informan?
![Page 20: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/20.jpg)
¿De quién se fían?
![Page 21: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/21.jpg)
¿Cuándo utilizan las redes sociales?
![Page 22: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/22.jpg)
¿Cómo utilizan las redes sociales?
![Page 23: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/23.jpg)
¿Para qué utilizan las redes sociales?
![Page 24: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/24.jpg)
¿Cuánto tiempo utilizan las redes sociales?
![Page 25: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/25.jpg)
Debe humanizar la marca
![Page 26: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/26.jpg)
![Page 27: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/27.jpg)
![Page 28: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/28.jpg)
![Page 29: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/29.jpg)
![Page 30: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/30.jpg)
![Page 31: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/31.jpg)
![Page 32: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/32.jpg)
![Page 33: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/33.jpg)
![Page 34: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/34.jpg)
Debe conocer a su comunidad...
![Page 35: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/35.jpg)
¡Personas!
![Page 36: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/36.jpg)
La conexión con la gente
![Page 37: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/37.jpg)
![Page 38: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/38.jpg)
No puede ser...
![Page 39: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/39.jpg)
Ni el portavoz de la empresa
![Page 40: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/40.jpg)
![Page 41: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/41.jpg)
Es actitud
![Page 42: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/42.jpg)
Una pieza clave en la gestión de la
Reputación Online
![Page 43: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/43.jpg)
![Page 44: La figura del Community Manager](https://reader033.fdocuments.in/reader033/viewer/2022051412/548192ecb47959d30c8b457a/html5/thumbnails/44.jpg)
;-) Roberto Carreras http://robertocarreras.es [email protected]