Pick up a copy of this EVERYDAY!

Visit the Guardian Online EVERYDAY – The exam board recommends this so you can keep a log/diary of changes to the technological landscape within the Media.

FURTHER READING AND STAYING CONTEMPORARY!

Media in the Online Age - Popular Press

Unit G325: Section B – Critical Perspectives in Media

Thursday 30th April 2015

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Re-cap prior learning of theory/key terms.

• Introduce some new ideas and approaches to critically understanding the changes to the Popular Press.

• Establish the new role we have in consuming Print news – or is it still Print news?

• Review the learning.

WHAT DO YOU ALREADY KNOW?

Analogue

Definition: “The ‘old’ ways in which media has been distributed in the past – e.g through television, film, radio etc.” How can I apply this is in the exam? - Discuss HOW News Institutions (Print) have adapted to the new media landscape as such “The new generation of UK media power players are ditching the traditional gatekeepers

and going straight to their audience via the web”.

(Plunkett - 2008)

WHAT DO YOU ALREADY KNOW?

“As people individually and collectively program the web, they’re I ____________ ____

_________________________”

(T_______t & Williams – 20 _ _)

ncreasingly incommand

apscot 06

Who is Dave Winer?

http://davewiner.com/

YOU MUST visit the website above and/or search the net to establish who this man is and the impact he has had on media in the online age.

Record your findings in your exercise book.

Dave Winer (1994) -

"Once the users take control, they never give it back.”

Have you ever captured a ‘Visual Imperative’ (Galtung & Ruge) worth selling to an institution like Demotix?

Gillmor (2004)

“Citizen Journalism”

YOU MUST research and make notes on an example of Gillmor (2004) “Citizen Journalism” of your own.

This SHOULD be a recent news event of ‘magnitude’ (Galtung & Ruge) and explain what media products this story is accessible on.

YOU MUST visit this website/research this media product and answer the following questions in your exercise books:

• What is it and what does it offer it’s consumers?

Clue: Blogging and Darcy DiNucci (1999)

• What is it also an example of and how does it conform to Winer‘s (1994) ideology?

Clue: Dan Gillmor (2004)

• Who is the product in synergy with and what other ideology does it conform to?

Clue: Tapscott & Williams (2006) and Social media

FEEDBACK

1. Sender – Gatekeeper – Story

2. Sender – Decides on the angle to report the story

3. Channel – Print4. Receiver – Reader5. Receiver – Accepts

the validity of the story.

Analogue

Key Term: Trans-media

Dan Gillmor (2004)

Gillmor (2004) has described how we now live in an age of "Citizen Journalism" and as a result we are now the "former audience"

YOU MUST find as many examples of features/capabilities (write them down) within the Mail Online that conforms to this ideology and establish the appeal of offering such a service to the consumers and the Institution.

"Citizen Journalism” (Gillmor - 2004)

Press coverage of New Media – HOW is this reported?

YOU SHOULD investigate a story of your own online from a respected News Institution/Gatekeeper

Are Print media always this embracing of new media technologies?

Facebook has made the startling admission that teenagers are becoming bored with the social networking giant.Facing competition from younger, more agile and 'cooler' apps such as Snapchat and Instagram, Facebook fears its long-term business could be harmed.And as Facebook approaches its tenth anniversary the firm published its annual 10-K report last month revealing that its younger users are increasingly turning away from the multi-billion dollar business.

3rd March 2013 –James Nye

Increasingly turning away – Is this true?

'In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.’

Sensationalism? Moral Panic?

FEEDBACK

What about other institutions?

Media Imperialism –

How smaller media products have emerged as a result of the online media landscape democratizing media regulation (control and dominance of "Global Trailblazers" - Blau - 2005 is now changing shape)

Have they embraced this change?

YOU SHOULD Look at Sky News/Fox News/The Sun for examples across News Corporations network of media products to see IF they have embraced new media much like other Gatekeepers such as The Daily Mail.YOU MUST write down any examples that you find.

Media Imperialism and other helpful resources about new media

FEEDBACK

Ruth Barnett – Sky News Social Media Correspondent

Watch the video clip and make notes on Barnett’s role at Sky News and how she utilizes social media to present news content as a form of Convergence.

Ruth Barnett Video

FEEDBACK

http://www.theguardian.com/media/2012/jun/11/rise-of-citizen-journalism

YOU MUST visit the link above and focus on the following areas:

• Factual filmmaking – Problems? Threat to Broadcast News Media?

• Social Networking – Current Affairs changing and the Possibilities raised by ‘citizen journalism’?

Yahoo News Digest

Yahoo News Digest Video

Robertson (1994)

Yahoo News Digest

YOU SHOULD download the APP now onto your Smart Phone and establish the appeal of the Product.

http://www.forbes.com/sites/parmyolson/2014/03/07/the-secret-to-yahoos-latest-news-app-one-teenagers-old-school-approach/

Source:

7th March 2014

The Secret To Yahoo's Latest News App: One Teenager's Old School Approach

Robertson (1994)

Yahoo News Digest

Ideologies

Leadbetter (2009)

Enter a new kind of authority in telling the news, one focused not so much on scoops and truth, but the limited ability of the human brain to process information. Nick D’Aloisio - the 18-year-old entrepreneur whosold his summarization app to Yahoo in April 2013 for $30 million — most of it cash which went straight into a trust fund. Since then he’s taken his anti-data-glut approach further by revamping Summly and turning it into Digest.

Gillmor (2004)

Jenkins (2006)

Lull (2006)

Barker (2001)

Key Terms

Technological Determinism

Constructionist View

Liberal Pluralism

Web 3.0

Miniturisation

News Aggregation

Prensky (2001)

http://www.simplyzesty.com/Blog/Article/September-2012/The-10-Best-News-Aggregator-Apps-For-Those-On-The-Go

Visit the Link Below to establish what other Aggregators are out there!

"Winners and Losers" (Bauman - 1998)

Winners - Has online prosumer content grown in popularity?

Losers - Have traditional Gatekeepers suffered as a consequence OR are they embracing this constant change?

WHAT HAVE YOU LEARNT TODAY?

January 2011 Paper Question 8 - Plan and complete

YOU MUST mind map how you would answer this question based on the case study material we have covered today and over the last few lessons.

Once you have completed the task, YOU MUST answer the question and finish it for homework.

FEEDBACK

Homework:

COMPLETE your timed essay

Due: Next Lesson – April 30th– Period 6