KY Gives Day Getting Ready for...KY Gives Day is a 24-hour statewide, online giving event that has...
Transcript of KY Gives Day Getting Ready for...KY Gives Day is a 24-hour statewide, online giving event that has...
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Getting Ready forKY Gives Day
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● The Basics● Benefits to Participating ● 2019 Results● What’s New in 2020● Intro to GiveGab - your 2020 KY Gives Day platform!
○ The GiveGab Basics○ Key Features and Resources
● Registering for KY Gives Day● Next Steps and Questions
Agenda
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What’s KY Gives Day?
● KY Gives Day is a 24-hour statewide, online giving event that has raised over $2 million in partnership with nonprofits over the past eight years
● We will launch our Countdown to #KYGives20 on Tuesday, May 5, the global celebration of #GivingTuesdayNow
● Our eighth annual event is set for Tuesday, May 12, 2020, from 12:00 AM - 11:59 PM Eastern Time on www.KYGives.org
● Registration is open to any 501(c)3 charity in Kentucky registered to accept donations with the KY Attorney General’s office
● A FREE benefit of KNN membership!
○ If not yet a member, join today! Concerned about membership dues - connect with [email protected].
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What’s KY Gives Day?
● A powerful 24-hour online fundraising event that unites our community around local causes
● An opportunity to leverage the marketing power of the Kentucky nonprofit sector and our platform
● A great opportunity to capitalize on the energy, branding, and goodwill of an established day
● The ability to acquire new donors and supporters who are looking to support Kentucky nonprofits
● A fun 24 hours event for your staff, donors, volunteers, supporters and community!
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Who’s behind KY Gives Day?
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Who’s behind KY Gives Day?
Regional Partner● Breckinridge● Grayson● Hardin● Hart● LaRue● Marion● Meade● Nelson● Washington
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Thanks to our KY Gives Day Sponsor
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● www.kygives.org | May 12, 2020
● Every nonprofit conducts their own unique campaign
● Any IRS recognized nonprofit serving Kentucky○ Must be verified to accept tax deductible donations and in compliance
with state charitable solicitation requirements○ Able to accept ACH deposit transfers into a valid checking account
● KNN has a countdown toolkit with social media art and more to help you kickoff your KY Gives Day strategy on May 5: #GivingTuesdayNow
● + More trainings, templates and tools to make the most of your day!
The Basics
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● Raise vital funds needed for Covid-19 relief
● Use the global #GivingTuesdayNow movement to launch your #KYGives20 campaign
● Secure new donors
● Engage your current supporters via P2P fundraising and social media
● Increase visibility by connecting with a larger community
● Utilize the Giving Day to reach other internal goals
● Motivate donors to make a greater impact with prize and match incentives
Benefits of Participating
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2019 Results
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What’s New in 2020
● Plaid - ACH withdrawal payment option● Mobile Pay● In honor of/In Memory of● New recurring gift options
○ Monthly or quarterly■ “Until I cancel it”■ “Until a set date” with a specified calendar date■ “Until a set balance” with a maximum donation amount
● Embeddable donate button● Filtered donor reports and file exports● Support areas● Pre-checked fees
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Who is GiveGab?
GiveGab’s mission is to make it incredibly easy for fundraising professionals to be great at their jobs!
Designed for cause-based organizations, community foundations, higher education institutions, and public media outlets, GiveGab offers a complete suite of products and services including Giving Days, everyday giving, and year-round fundraising solutions. GiveGab provides a quick and easy way for fundraising professionals to raise money online.
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Quick Guide To GiveGab
● Safe, secure, and reliable platform
● Ultimate donor experience
○ Mobile responsive
○ Easy-to-use donation form
○ Immediate “Thank You”
● Dedicated platform support team
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Secure & Reliable
● Partnered with Stripe - PCI Level 1 Payment Processor for donation processing and direct deposit of funds
● All participating organizations verified as IRS and state-recognized nonprofits
● Fail-safe redundancy plans for KY Gives website● Complete transparency with nonprofits and donors
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Building Donor Trust
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Transparent Pricing
Credit Card:
3% Platform Fee+
$0.30 per transaction & 2.2% transaction fee
(Stripe)=
5.2% + $0.30
ACH:
3% Platform Fee+
$3.00 flat bank fee=
3% + $3.00
**$100 minimum
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Transparent Pricing (continued)
● Donors can cover all fees on behalf of your organization, with more info right in the donation form
● 78.8% of donors covered fees during KYGives in 2019
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Registering for KY Gives Day
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Proof of Registration with KY Attorney General
● Can register using this link here
● Or verify your registration here
● If you’re not registered, begin this process now!
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Your Preparation Checklist
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Your Preparation Checklist
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The Basics
● Logo
● Tagline
● Website
● Causes
○ Select up to 3!
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Telling Your Story
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Highlighting Impact
● Custom Amounts
● Unique Descriptions
● Optional Photos
● Unlimited Levels
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Personal Gratitude
● Write your own custom thank you message
● Add your own photo or video● Sent immediately to your donor’s
email when they make a gift ● Comes from the individual listed with
your organization’s contact information!
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Peer-to-Peer Fundraising
● Use your supporters, board members, volunteers and staff to expand your organization’s reach
● Each individual creates their own fundraising page and every dollar they raise goes toward your organization’s totals!
● Organizations with fundraisers raise on average 3.4x more than organizations without fundraisers.
● Admins can easily create and manage pages for them if needed!
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Peer-to-Peer Fundraisers
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● Previous donors to KY Gives tell us that matches are the single
greatest incentive for them to give!
● Begin taking steps to secure a match now
● Where can your organization find matching funds?
○ Local businesses
○ A generous donor
○ Or, a simple pool of gifts from board members!
Matches
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● 1:1 Match: each online donation will be matched dollar for dollar
● Challenge: Funds will be added to your organization’s total once a set goal is achieved.
● Organizations with matching funds raise on average 4.5x more than organizations without a match or challenge!
● Watch GiveGab’s Matching Training video
Highlight Sponsor Matches!
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● Highlight a special cause or project for your
organization on its own page
● Connected to your KYGives.org profile
● Custom story, donation levels, and more for
each support area
● Add support areas to your profile via your
dashboard
New: Support Areas
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New: Support Areas
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New: Support Areas
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Viewing & Sharing Your Profile
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Tips, Tools, and Resources
The Nonprofit Toolkit has everything you need to reach your KY Gives Day goals!
● Customizable Templates● Communication Timelines● KY Gives Day Graphics ● Resources for board members, volunteers,
staff and fundraisers● More training videos for online fundraising
strategies - including the #GivingTuesdayNow Countdown to #KYGives20 resources!
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Take a breath!
● If this is your first time participating in KY Gives, enjoy this process!
● Your role as a nonprofit administrator can seem overwhelming
● You don’t have to compete for incentives and prizes
● KY Gives Day may not be the right fit for all of your donors - that’s okay!
Your Next Steps
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Your Next Steps
● Register for KY Gives Day by April 20
● Follow KY Gives Day on Social Media!
○ Use #KyGives20
● Watch your inbox for important emails
● Sign up for Peer-to-Peer Fundraising for Kentucky Gives Day Webinar
- April 20
● Explore the Nonprofit Toolkit, including the #GivingTuesdayNow
Countdown to #KYGives20 resources
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Questions?
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THANK YOU!
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THANK YOU!