Kw careers 2012 july 7th

www.kw.com© Copyright Keller Williams® Realty, Inc. 2010

Agenda

Why Real

Estate?

Choosing An

Office.

How To Get

Started.


WHY REAL ESTATE

Mike Devlin

Keller Williams Realty


Residential

Commercial

Loans

Property Management

What You Can Do With License


Advantages Of A Career In Real Estate

Freedom and independence.

Financial rewards.

Investment opportunities

Security


What Do Agents Do All Day?

• Lead Generation• Meetings, tours, and other networking

activities• Client representation• Training, continuing education,

designations, and licensing• Administration


What Real Estate Agents Do To Generate Leads

• Sphere of influence• Networking• Target marketing• Internet marketing• Social media• Open houses


Working conditions

• Divide time between cars, broker's office and home office, as well as clients' homes.

• Set own hours, but are somewhat dependent on when buyers and sellers are available.

• Many work long hours in the evenings and on weekends.

• The industry is becoming increasingly reliant on technology.

• A nice car to escort buyers to homes is also a necessity.


How Real Estate Agents Are Paid

9

$500,000 pricex .06 commission

$30,000total commission

Listing Office$15,000

Sales Associate$10,500

Selling Office$15,0000

Sales Associate$10,500


How much CAN you make?

$10,500 x 6 = $63,000

$10,500 x 12 = $126,000

$10,500 x 24 = $252,000


70/30 to 100%

• You receive 70% of the gross commissions up to $100,000 ($70,000 to you/$30,000 to office)

• After that, 100% to you until beginning of next year.

• Year determined on when you start at Keller Williams.

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Types of real estate careers

12

Big Time

Full Time

Part Time

Referral Only

Mentor/Coaching


The News

• Experts say Bay Area likely to remain a jobs engine despite U.S. slowdown – San Jose Mercury News - 07/06/2012

• REALTORS® may see a 13 percent rise in income this year compared to last year, according to projections by National Association of REALTORS®’ Chief Economist. 7/2/2012

• Home building revives to meet renewed demand for housing - siliconvalley.com - 07/06/2012

• Mortgage rates fall to record lows - Los Angeles Times 7/6/2012


The News

• Home building revives to meet renewed demand for housing– San Jose Mercury News - 07/06/2012

• High Rental Yields Make U.S. Housing Market An Attractive Buy

• July 3, 2012 - Seeking Alpha• Fewer Home Owners Late on Mortgage

Payments | Realtor Magazine - Daily Real Estate News | Thursday, June 28, 2012


Some US metros “in the clear” of housing crisis

ECONOMY WATCH, MSNBC – July 3, 2012• On the sunnier side of the market, Trulia

is sounding “in the clear” alerts for San Jose – with a 6.2 percent annual price spike and a foreclosure rate of 10.0 homes out of every 1,000 properties...


Business Insider - Jul. 7, 2012

• Forget The Gloomy Headlines: Here Are 9 Reasons To Stay Bullish On Stocks And The Economy

• There are positive catalysts in the economy for those who look.

• Top economist and analysts gave at least 9 reasons why we should see the glass as half full.


1. The forward indicators suggest jobs should improve very soon

2. A historical pattern shows the August jobs number tend to be awesome

3. Strategists haven't been this bearish in 15 years, and that's bullish

4. Investors are panicking, and that's usually a good sign for stocks

5. Key fundamentals in the US economy are strong and improvingA. A strong, hiring corporate sector.B. A turnaround in consumer behavior.C. Housing provides a lift.


6. Higher oil prices are coming, which will boost energy stocks and the whole S&P 500

7. Global central banks continue to be extremely accommodative

8. America's aging population is very good for stocks right now

9. Markets are moving the way they do in most election years, which means the worst may be behind us


The Law Of Equilibrium

“…the available income in a market determines the number of agents in that market.”

“…when the number of available transactions falls, so does the number of agents.”

Shift, Gary Keller


The Law Of Equilibrium

“The low point of income opportunity then occurs when the most agents are chasing the least amount of income. The high-income opportunity point occurs on the way up when the fewest agents are chasing the most amount of income.”

Shift, Gary Keller


April 2006April 2007



April 2012

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50000

100000

150000

200000

250000

300000

350000

400000

Salesperson Licensees


CHOOSING AN OFFICE

Mike Devlin


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Introduction

The Evolution of the Real Estate Industry

dependent interdependent

independent


• Associates are dependent on the company;

• Financial gain is directed primarily to the brokers and the company;

• Associates have fewer opportunities for accumulating wealth

• Associates have an interdependent relationship with the company and a mutual interest in success;

• Associates and brokers work as teams in achieving financial goals;

• Associates do not assume financial, legal or management responsibilities

• Associates are independent and have landlord/tenant relationship with their company

• Associate –focused environment with limited high-level support

• Associates assume all the financial, legal and management responsibilities

Traditional Companies 100% Companies


Defying the Market

Outpacing the IndustryKeller Williams Realty is the second-largest real estate franchise in the United States based on the total number of sales professionals, according to research conducted by REAL Trends.

kw

*2011 competitor numbers not available at time of publishing


Defying the Market

While others are slowing … Keller Williams Realty is growing.

*2011 competitor numbers not available at time of publishing


Top real estate agents featured in 'The Thousand' report

• Source: The Wall Street Journal/Real Trends Inc.

• Keller Williams Realty agents and teams accounted for 233 spots overall on the list, and accounted for nearly half (122) of the top 250 teams by transaction sides.

• Among the top 10 teams in that category, Keller Williams made up four out of the 10.


Keller Williams Realty Dominates REAL Trends Rankings, Continues Strong Growth Trajectory

• On the REAL Trends 500 report, Keller Williams brokerages represented 23 percent (116 offices) of the top 500 brokerages ranked by closed transactions and 24 percent (119 offices) of the top 500 brokerages ranked by closed volume. The number of KW brokers ranked on the list far surpassed all other major franchise players.


10. Keller Williams Realty, Inc. is an Austin, Texas-based, real estate franchise company with more than 80,000 real estate agents, operating in approximately 690 market centers (offices) across the United States and Canada.



Not Your Ordinary Real Estate Company

We like to think we stand out from other real estate firms in many ways, and FOUR areas in particular define Keller Williams Realty:

technology cultureeducation

1 2 3 4

wealth building


EducationA Resource For Every Career Level

“We are a training and coaching company – that just happens to be in the business of real estate.”

- Gary Keller

More than 60 KWU courses are downloadable from the KWU Website at no cost to our associates.


EducationCornerstone Courses

IgniteIgnite is packed with the skills and scripts to spark any real estate career. A great starting point for anyone looking to close at least 16 transactions a year.

Lead Generation 36:12:3Lead Generation 36:12:3 teaches you the disciplines and habits you need to close 36 transactions in 12 months by mastering 3 hours a day of lead generation.

Buyer Mastery and Seller MasteryThese two courses teach you the scripts and tactics of top producers on the both sides of the transaction.


Responding to the Market of the MomentEducation


EducationOn Demand Learning – Available 24/7


MAPS | COACHING

DIANNA KOKOSZKA, PRESIDENT OF MAPS COACHING

“We absolutely hold the key to greatness in our hands; it’s a conscious choice. MAPS is here to hold you accountable to making that happen.”


The My Listings, My Leads Philosophy

You work hard to get your listings, so in our book, you deserve every lead that comes from them. Our entire online lead generation system is built around this philosophy.

kw | TECHNOLOGY


Technology

Agent-Driven Solutions

eAgentC - In 1999, this agent-led technology group, was launched to protect and develop your position in an increasingly technology-driven industry. This led to the development of a complete lead generation network for every Keller Williams associate.

eEdge – Exclusively envisioned by, voted on and built for Keller Williams Realty associates, eEdge is the real estate industry’s first and only complete lead-to-close agent business solution – including lead management, contact management, a marketing library and a paperless transaction system. All your contacts and data feed straight through the system – no double entry, no multiple log-ons.

eEdge was honored by industry trend-watchers at Inman News as the Most Innovative Web Service in the real estate industry in 2011!


kw.com Profiles

Office Website

KWLS Syndication

Agent Websites

KW | Technology

kw.com

TechnologyKeller Williams Listing System


Two Choices:1. Customizable2. Set it and forget it

TechnologyAgent Sites

kw.com Profiles

Office Website

KWLS Syndication

Agent Websites

KW | Technology

kw.com


Technology

eEdge – The Power to Produce

Your myKW control panel is home base for your business and has everything you need, right where you need it.


kw | MARKETING

CHRISTINE LEE, JACKSONVILLE, FL

“I can honestly say that Keller Williams is a culture where the ‘best of the best’ share with everyone in our family and this brings tremendous value to every agent and team within the company.”


MarketingYour Local Brand Matters Most

“We stand behind our agents, not in front of them.” Gary Keller on the KW Brand

Philosophy


MarketingConsumers Do Business With YOU

48 percent buyers and 64 percent ofsellers found their agent through areferral or personal contact with a friend, neighbor or relative.

64 percent of buyers and 66percent of sellers only contactedone real estate agent beforedeciding who to work with.

Only 3 percent of buyers and 4 percentof sellers cited an agent’s affiliation witha particular firm as the most importantfactor when choosing their agent.

Source: National Association of REALTORS® 2010 Profile of Home Buyers and Sellers

It’s your own brand that matters most because nobody does it better than you.


Automated Marketing

Lead Generation and Marketing to Your SphereAt the same time, we provide models and tools that help power your efforts. Our eEdge myMarketing solution offers you a complete suite of lead generation materials and tools.


Winning Business

We stand behind you at every listing appointment and buyer consultation with benchmarked, proven presentations that help you stand out from the competition.

Automated Marketing


Marketing Properties and ProjectsAutomated Marketing

And when it’s time to market your listings, turnkey marketing solutions save you time and money.


KW Commercial

Targeting the Commercial Market


KW Luxury Homes

Targeting Luxury Buyers and Sellers


THE POWER OF PASSIVE INCOME

kw | WEALTH BUILDING

ILAN BRACHA


Wealth Building

The Power of Passive Income

“You could listen to the rumors – or you could profit from the truth.”

• The Keller Williams Realty wealth building models are designed to reward associates for building the company.

• In 2012, Keller Williams Realty announced the company’s first overseas franchise and expanded its wealth building platform to include growth share, a program in which international franchisees reward associates who help the company grow globally, much like profit share.

• These programs allow any Keller Williams Realty associate, affiliate broker, or employee the opportunity to participate in the business they help generate without assuming any financial risks.

• You are vested after three years, and your profit share and growth share can be passed on through generations by willing it to a designee.

Profit share and growth share dollars may vary — this is not an earnings claim.


Wealth Building


Income Beyond Your Commissions


Wealth Building

Income Beyond Your Commissions



kw | CULTURE

BO MENKITI, WASHINGTON D.C.

“KW has a fundamental commitment to development and growth ….a commitment to building careers, building business and building lives…it’s a catalyst for transforming lives. I should know - it transformed mine."


Associate Leadership Council

Open the Books, Share the Decision Making

At Keller Williams Realty, our books are open to our associates. On a monthly basis the market center financials are reviewed by our Associate Leadership Council (ALC).

Business Accountability

Budget Accountability

There areNO Secrets

Because we are all in business together and we share in the profits of our market center, you’ll be able to review the office financials whenever you like.

Our ALC takes an active role in the budgeting process and helps our leadership team in making decisions that affect the financials of the office.

Many of our associates participate in the office financial planning and learn principles they can apply to their own businesses.


Culture in Action

Giving Where We Live

Mary Tennant, President and COO

Inaugurated in 2009, RED Day (Renew, Energize and Donate) is Keller Williams Realty’s annual, company-wide, day of community service.

Keller Williams associates are asked to “give where they live” and dedicate a day to renewing and energizing the communities they serve.


Wellness Program

The Keller Williams Health Providers Program

You are more than just an associate with our company, you’re a member of our family. Through our health provider program, we offer options for you and your family’s health care.


HOW TO GET STARTEDMike Devlin

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Types of Licenses

• Salespersons license– Work with a Broker– Start here

• Broker license– Independent– Claim higher expertise– Salesperson first, then broker


18 Or Older

Can Prove Legal Presence in US

Not Convicted Of Certain Crimes

General Requirements


Complete 3 College-Level Courses

Pass Salesperson’s Exam

Apply For Salesperson’s License

Licensing Process


Real Estate Principles

Real Estate Practices

Elective Course

Before Applying For State Exam


Real Estate Appraisal

Property Management

Real Estate Finance

Real Estate Economics

Legal Aspects of Real Estate

Real Estate Office Administration

Elective Course

General Accounting

Business Law

Escrows

Mortgage Loan Brokering and Lending

Computer Applications in Real Estate

Common Interest Developments


College-Level Course Options

•College1

•Online2


150 Questions

70% Correct

50+% Fail

Exam Format


Real Estate Classes

12 Live Classes

Video Replays

Exam Workshop

Start with any one

Take in any order


12 Lesson Rotating Class Plan

1. Ownership & Property

2. Encumbrances

3. Real Estate Law

4. Finance 1

5. Finance 2

6. Real Estate Practice

7. Contracts8. Agency

9. Taxation

10. Land, Subdivisions, Bus. Opps.

11. Appraisal

12. Capitalization & Math

You can start with any lesson, repeat as often as necessary.


•12 Class Handouts•12 Online Quizzes•Definitions•DRE Reference Book

Course Materials

•6 Practice Exams•150 Questions Each

Testing Program

•Exam Success Workshop•Math Workshop

Workshops

•Principles•Practices•Finance

College-level Courses


And More

High Pass Rate

Pass, Or Your Money Back, Guarantee

Free Guest Lesson

Placement Assistance

100% Tuition Rebate Program

Course Tuition - $300


Once You Pass the Examination

Application - RE 202/RE 435

$275 Fee

Fingerprints – Live Scan

Proof of Legal Presence


Time Line


More Information

• Contact:– Michael Devlin– Keller Williams Realty

• 408-409-6021• www.kwRealEstateSchool.com• [email protected]

http://www.kwrealestateschool.com/

Kw careers 2012 july 7th

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