2011 Fact Sheet

Top Institutional Holders* (Shares in Millions)

Name Shares* % of KFT**Capital Research Global Investors 98.6 5.6%

State Street Global Advisors (U.S.) 88.6 5.0%

Berkshire Hathaway Inc. 87.0 4.9%

Vanguard Group, Inc. 68.0 3.8%

BlackRock Institutional Trust Company, N.A. 60.9 3.4%

Capital World Investors 56.3 3.2%

Wellington Management Company, LLP 27.9 1.6%

JP Morgan Asset Management 25.0 1.4%

Franklin Mutual Advisers, LLC 24.7 1.4%

Pershing Square Capital Management, LP 21.2 1.2%

*As of December 31, 2011 per 13F fi lings

**Based on shares outstanding as of January 31, 2012

Kraft Foods is a global snacks powerhouse with an unrivaled portfolio of brands people love.

• We are the world’s second largest food company with annual revenues of $54.4 billion

• Millions of times a day, in approximately 170 countries, consumers reach for their favorite Kraft Foods brands.

• Twelve of the company’s iconic brands—including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer,

Philadelphia, Trident and Tang—generate revenue of more than $1 billion annually, and 40 have been loved for more than a century.

• More than 80 percent of our revenues come from products that hold the No. 1 share position in their respective categories.

And more than 50 percent of our revenue is driven by categories where our market share is twice the size of the nearest competitor.

• We make a delicious difference by fi ghting hunger and encouraging healthy lifestyles. Over the past 25 years, we’ve donated nearly

a billion dollars in cash and food.

• A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average,

Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Kraft Foods at a Glance/2011 Consumer Sector Data

$ 54.4Total

Biscuits $ 12.0 22%

Beverages $ 9.7 18%

Cheese $ 7.7 14%

Grocery $ 4.2 8%

Convenient Meals

$ 5.3 10%

Net Revenuesin Billions

Percentage of Net Revenues

Confectionery $ 15.5 28%

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LatinAmerica

CEEMAAsia

Europe37%

North America

19%

Developing Markets

44%

U.S. Beverages

16%

U.S. Cheese

21%

U.S. Convenient

Meals18%

U.S.Grocery

25%

Canada&

NA Foodservice20%

Our Strategies for Growth

The Company defi nes Adjusted Free Cash Flow as net cash provided by operating activities less capital expenditures plus voluntary pension

contributions and in 2010, plus taxes paid on the divestiture of the Frozen Pizza business. Net cash provided by operating activities was $5.1, $3.7

and $4.5 billion for 2009 through 2011, respectively. Capital expenditures were $1.3, $1.7 and $1.8 billion for 2009 through 2011, respectively.

Voluntary pension contributions were $0.5, $0.0 and $0.4 billion 2009 through 2011, respectively. Taxes paid on the divestiture of the Frozen Pizza

business were $1.2 billion in 2010. *

* The calculation of Adjusted Free Cash Flow may not foot due to rounding

NetRevenues(US$ in Billions)

201120102009

$38.8

$54.4

$49.2

201120102009

DilutedEarningsPer Share

$2.39

$2.03$1.99

Adjusted Free Cash Flow(US$ in Billions)

$3.3

201120102009

$3.2

$4.2

201120102009

DividendsPer Share $1.16$1.16 $1.16

On August 4, 2011, Kraft Foods announced its intent to create two independent public companies by the end of 2012:

• A high-growth global snacks business with estimated net revenue1 of approximately $35 billion; and

• A high-margin North American grocery business with estimated net revenue1 of approximately $18 billion.

• Growth in line with categories

• Strong margins with upside opportunity

• Highly competitive dividend payout

• Industry-leading growth

• Leverage cost structure to drive margin gains

• Invest capital to support future growth

• Top-tier Earnings Per Share growth plus a modest dividend

GlobalSnacks

North American Grocery

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1 Net Revenue fi gures are estimates based on 2011 reported net revenues adjusted for accounting calendar changes, the 53rd week of shipments and divestitures, including the Starbucks CPG business.

Net Revenue from Planters is included in North American grocery. All fi gures are unaudited.

Financial Highlights Consolidated Results

Corporate Offi cesKraft Foods Inc.

Three Lakes Drive

Northfi eld, IL 60093

Medianews@kraftfoods.com

1-847-646-4538

Key Contacts Transfer AgentInvestment Plan for Kraft Foods

c/o Wells Fargo Shareowner Services

P.O. Box 64874

St. Paul, MN 55164-0874

stocktransfer@wellsfargo.com

1-866-655-7238

Consumersconsumers@kraftfoods.com

1-800-323-0768

Investor Relationsir@kraftfoods.com

1-847-646-5494

www.kraftfoodscompany.com/investor

Selected Financial Data - Three Year Review (in millions of dollars, except per share and employee data)

Summary of Operations: 2011 2010 2009

Net revenues $54,365 $49,207 $38,754

Cost of sales 35,350 31,305 24,819

Operating income 6,657 5,666 5,183

Operating margin 12.2% 11.5% 13.4%

Interest and other expense, net 1,885 2,024 1,237

Earnings from continuing operations before income taxes 4,772 3,642 3,946

Provision for income taxes 1,225 1,147 1,136

Earnings/(loss) from discontinued operations, net of income taxes - 1,644 218

Net earnings 3,547 4,139 3,028

Noncontrolling interest 20 25 7

Net earnings attributable to Kraft Foods 3,527 4,114 3,021

Basic EPS attributable to Kraft Foods:

Continuing operations 2.00 1.44 1.90

Discontinued operations - 0.96 0.14

Net earnings attributable to Kraft Foods 2.00 2.40 2.04

Diluted EPS attributable to Kraft Foods:

Continuing operations 1.99 1.44 1.89

Discontinued operations - 0.95 0.14

Net earnings attributable to Kraft Foods 1.99 2.39 2.03

Dividends declared per share 1.16 1.16 1.16

Dividends declared as a % of Basic EPS 58.0% 48.3% 56.9%

Dividends declared as a % of Diluted EPS 58.3% 48.5% 57.1%

Weighted-average shares - Basic 1,765 1,715 1,478

Weighted-average shares - Diluted 1,772 1,720 1,486

Net cash provided by operating activities 4,520 3,748 5,084

Capital expenditures 1,771 1,661 1,330

Adjusted free cash fl ow* 3,244 3,263 4,154

Depreciation 1,260 1,229 905

Property, plant and equipment, net 13,813 13,792 10,693

Inventories, net 5,706 5,310 3,775

Total assets 93,837 95,289 66,714

Long-term debt 23,095 26,859 18,024

Total debt 26,931 28,724 18,990

Total long-term liabilities 40,064 43,454 29,251

Total Kraft Foods Shareholders’ Equity 35,217 35,834 25,876

Total equity 35,328 35,942 25,972

Book value per common share outstanding 19.92 20.50 17.51

Market price per Common Stock share - high/low 37.93-30.21 32.67-27.09 29.84-20.81

Closing price of Common Stock at year end 37.36 31.51 27.18

Price/earnings ratio at year end - Basic 19 13 13

Price/earnings ratio at year end - Diluted 19 13 13

Shares outstanding at year end 1,768 1,748 1,478

Number of employees 126,000 127,000 97,000

* Please see Non-GAAP Financial Measures section in Item 7 of our 2011 Annual Report on 10-K.

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The W

iene

rmob

ile m

akes its

first

appeara

nce f

or

Oscar

Maye

r &

Co.

His

torical Tim

elin

e

170

018

00

190

019

1019

20

193

019

40

195

019

60

1970

198

019

90

20

00

1912 N

ational B

iscuit C

om

pany intr

oduces

Ore

o cookie

s.

Bayld

on a

nd B

err

y b

egin

sellin

g c

andie

d f

ruit p

eel

to t

he c

itiz

ens o

f York

,

Engla

nd. J

oseph T

err

y

soon join

s a

nd t

he

busin

ess g

row

s t

o

becom

e T

err

y’s

of

York

.

176

7

Joh

ann

Jac

obs

in B

rem

en,

Germ

any,

esta

blishes J

acobs

Kaff

ee. It

will ultim

ate

ly

becom

e o

ne o

f Euro

pe’s

leadin

g c

off

ee c

om

panie

s.

189

5

Joel C

heek b

lends a

specia

l

coff

ee f

or

the M

axw

ell H

ouse

Hote

l in

Nashville

, Tennessee.

It b

ecom

es k

now

n a

s M

axw

ell

House c

off

ee.

189

2

The S

uchard

com

pany,

esta

blished in S

witzerland

in 1

82

5 b

y P

hilip

pe S

uchard

,

intr

oduces its

first

milk

chocola

te b

rand, M

ilka.

190

1

190

8

The

odor

e To

bler

, S

wis

s c

hocola

te

maker, intr

oduces t

he T

oble

rone

chocola

te b

ar.

C.W

. Pos

t sta

rts h

is

ready-t

o-eat

cere

al

com

pany in B

att

le

Cre

ek, M

ichig

an,

with t

he intr

oduction

of

Postu

m c

ere

al

bevera

ge.

He intr

oduces

Gra

pe-N

uts

cere

al

two y

ears

late

r.

189

5

The

Nat

iona

l Bis

cuit

Com

pany

is

cre

ate

d t

hro

ugh a

merg

er

of

dozens o

f lo

cal and r

egio

nal

bakeries a

cro

ss t

he U

.S.

189

8

190

6

Osc

ar F

. May

er &

Bro

s., e

sta

blished

in 1

88

3, is

am

ong t

he f

irst

meat

packers

to o

bta

in t

he F

edera

l M

eat

Inspection s

tam

p o

f appro

val.

Jam

es L

. Kra

ft b

egin

s a

whole

sale

cheese b

usin

ess

in C

hic

ag

o, Illinois

.

By 1

914

the c

om

pany

opens its

first

pla

nt

and

begin

s m

anufa

ctu

ring its

ow

n c

heese.

190

3

Nam

ed f

or

the G

old

Coast

of

Afr

ica,

the o

rigin

of

the e

xotic b

eans u

sed in its

sum

ptu

ous c

hocola

tes, C

ôte

d’O

r is

born

.

188

3

193

7Kra

ft M

acaro

ni &

Cheese

din

ner

ente

rs n

ational

mark

ets

with t

he p

hra

se

“A m

eal fo

r 4

...in 9

min

ute

s”.

1916

J.L

. K

raft

receiv

es t

he f

irst

of

many p

ate

nts

for

his

meth

od o

f pro

ducin

g p

rocess c

heese.

Pla

nter

s in

troduces

the M

r. P

eanut

tradem

ark

figure

aft

er

it

was s

ubm

itte

d

by a

schoolb

oy

in a

com

pany-

sponsore

d c

onte

st.

1916

Edw

in P

erk

ins m

odifie

s a

soft

drink

syru

p c

alled

Fru

it S

mack.

He c

oncentr

ate

s it

into

a p

ow

der,

packages it

in e

nvelo

pes a

nd c

hanges

the n

am

e t

o K

ool-

Aid

.

192

7

Vege

mite

yeast

spre

ad

is intr

oduced in A

ustr

alia

by F

red W

alk

er

& C

o.

of

Melb

ourn

e. In

19

26

Kra

ft C

heese C

om

pany

acquires a

n inte

rest

in

the c

om

pany.

192

3

J.L

. K

raft

& B

ros. C

o. changes its

nam

e

to K

raft

Che

ese

Com

pany

, goes p

ublic

and h

as its

first

share

s t

raded.

192

4

192

8

Kra

ft C

heese C

om

pany

acquires t

he P

henix

Cheese C

orp

ora

tion,

maker

of

Phi

lade

lphi

a B

rand c

ream

cheese

(intr

oduced in t

he U

.S.

in 1

88

0), a

nd c

hanges

its n

am

e t

o K

raft

-P

henix

Cheese C

orp

ora

tion.

193

3

Mira

cle

Whi

p sala

d d

ressin

g

is intr

oduced a

t th

e C

hic

ago’s

Centu

ry o

f P

rogre

ss W

orld’s

Fair.

193

6

192

9

Osc

ar M

ayer

begin

s b

randin

g its

wie

ners

with a

yellow

paper

band

bearing t

he c

om

pany n

am

e, an

industr

y f

irst.

Gev

alia

coff

ee is

intr

oduced in S

weden.

192

0

The

Ken

yan

Cof

fee

Com

pany

in L

ondon b

egin

s p

roducin

g

fresh g

round c

off

ee t

hat

will

becom

e k

now

n a

s K

enco.

192

3

192

8

Kra

ft-P

henix

Cheese C

om

pany

intr

oduces

Velv

eeta

pro

cess

cheese f

ood

in t

he U

.S.

and C

anada

sim

ultaneously

.

193

4

Ritz

cra

ckers

are

intr

oduced b

y

the N

ational B

iscuit C

om

pany.

192

9

Postu

m C

om

pany,

maker

of

Post

cere

als

, changes

its n

am

e t

o G

ener

al F

oods

C

orpo

ratio

n aft

er

acquirin

g

severa

l bra

nds, in

clu

din

g

Baker’s, M

axw

ell H

ouse,

Min

ute

tap

ioca a

nd

Jell-O

.

Coo

l Whi

p non-d

air

y t

op

pin

g

is intr

oduced in t

he U

.S.

196

6

195

0

Kra

ft D

elux

e pro

cess

cheese s

lices a

re t

he

firs

t com

merc

ially

packaged s

liced c

heese.

195

0

Jell-

O insta

nt

puddin

g

is intr

oduced b

y

Genera

l Foods.

The O

scar

May

er w

iener

jingle

is

intr

oduced in T

V a

dvert

isin

g. “O

h, I w

ish

I w

ere

an O

scar

Maye

r w

iener...”

196

3

195

2

National B

iscuit C

om

pany s

ees

the n

eed

for

a u

nifyin

g s

ym

bol

to a

ttra

ct

consum

ers

’ att

ention

and intr

oduces t

he n

ow

-

fam

ilia

r re

d g

raphic

Nab

isco

tria

ngle

in t

he u

pper

left

-hand

corn

er

of

all its

packagin

g.

Cheez W

hiz

is intr

oduced

in t

est

mark

ets

and is a

vailable

nationally t

he

next

year.

195

2

195

7

Genera

l Foods intr

oduces T

ang

bre

akfa

st

bevera

ge c

rysta

ls.

Chi

ps A

hoy!

chocola

te c

hip

cookie

s

make t

heir f

irst

appeara

nce. They

are

packaged in a

modifie

d c

off

ee

bag t

hat

could

be r

e-ro

lled a

nd

seale

d a

fter

it’s

first

opened.

196

3

Neil A

rmstr

ong b

ecom

es t

he

firs

t m

an t

o w

alk

on t

he m

oon.

Tang

pow

dere

d b

evera

ge a

nd

Osc

ar M

ayer

wie

ners

are

used

on b

oard

Apollo 1

1.

196

9

The L

unch

able

s line o

f convenie

nt

light

meals

is intr

oduced in t

he

U.S

. – late

r in

Canada a

nd t

he

U.K

. (1

99

0)

and G

erm

any (

199

8).

198

8

Kra

ft G

enera

l Foods (

KG

F)

Inte

rnational acquires J

acob

s S

ucha

rd A

G f

or

$4

.2 b

illion.

This

inclu

des T

oble

rone, M

ilka a

nd

Côte

d’O

r chocola

tes a

nd J

acobs

coff

ee, am

ong o

ther

bra

nds.

199

0

KG

F a

cquires t

he r

ights

to C

apri

Sun

, all-natu

ral

sin

gle

-serv

e f

ruit d

rinks,

from

the W

ild C

om

pany

in G

erm

any.

199

1A

jinom

oto

Gen

eral

Foo

ds

(AG

F), jo

int

ventu

re w

ith

Ajinom

oto

, cre

ate

d

in J

apan.

197

3

Share

s o

f K

raft

Foo

ds I

nc.

sto

ck b

egin

tra

din

g o

n t

he

New

York

Sto

ck E

xchange.

20

01

198

2

Genera

l Foods

intr

oduces C

ryst

al L

ight

pow

dere

d d

rink m

ix.

197

2

Genera

l Foods intr

oduces

Sto

ve T

op s

tuff

ing m

ix into

test

mark

ets

. It

is a

vailable

nationally

in 1

973

.

1970

Don

g S

uh F

oods

join

t ventu

re is

form

ed in K

ore

a

with G

enera

l Foods.

198

8 Kra

ft, I

nc. b

ecom

es a

part

of

Philip

Morr

is C

os. w

hic

h

purc

hases K

raft

for

$12

.9 b

illion.

Philip

Morr

is C

os. purc

hases

Gen

eral

Foo

ds f

or

$5

.6 b

illion.

198

5

Genera

l Foods a

cquires

Perk

ins P

roducts

Com

pany,

maker

of

Koo

l-A

id

pow

dere

d s

oft

drinks. 19

53

Philip

Morr

is C

os.

acquires N

abis

co H

oldi

ngs

Cor

p. f

or

$19

.2 b

illion a

nd

inte

gra

tes it

into

Kra

ft F

oods,

giv

ing K

raft

ow

ners

hip

of

many p

ow

erh

ouse b

rands.

20

00

Kra

ft a

cquires B

ack

to N

atur

e bra

nd c

ere

al and g

ranola

busin

ess.

20

03

Kra

ft F

oods

acquires t

he

glo

bal bis

cuit b

usin

ess o

f

Gro

upe D

anone f

or

$7.6

billion.

20

07

199

3Fr

eia

Mar

abou

,

the leadin

g c

onfe

ctionery

com

pany in S

candin

avia

,

is a

cquired f

or

$1.

3 b

illion.

Genera

l Foods a

nd K

raft

merg

e

to b

ecom

e K

raft

Gen

eral

Foo

ds.

198

9

Kra

ft F

oods

part

ners

with

Rain

fore

st

Allia

nce o

n

susta

inable

coff

ee initia

tive.

20

03

Kra

ft F

oods

is s

pun o

ff

from

pare

nt

com

pany A

ltria

Gro

up I

nc. and b

ecom

es

fully independent.

20

07

Tass

imo

hot

bevera

ge

syste

m launches in F

rance;

oth

er

countr

ies s

oon f

ollow

.

20

04

Genera

l Foods a

cquires

Osc

ar M

ayer

& C

o., I

nc.

198

1

Kra

ft F

oods

div

ests

its

Pos

t cere

al busin

ess f

or

$2

.6 b

illion.

20

08

Kra

ft F

oods

div

ests

its

Piz

za b

usin

ess f

or

$3

.7 b

illion.

20

10

Kra

ft F

oods

acquires C

adbu

ry p

lc

for

$18

.5 b

illio

n.

20

10

Kra

ft F

oods

announces its

inte

nt

to c

reate

tw

o independent

public

com

panie

s b

y t

he e

nd o

f 2

012

.

20

11

This fact sheet contains a number of forward-looking statements.

Words, and variations of words such as “intent” and similar expressions

are intended to identify our forward-looking statements, including but not

limited to, our strategies for growth; our intent to create two independent

public companies; timing of the spin-off; and expectations for the North

American grocery company and for the global snacks company.

These forward-looking statements are subject to a number of risks and

uncertainties, many of which are beyond our control, which could cause

our actual results to differ materially from those indicated in our

forward-looking statements. Such factors include, but are not limited to,

our failure to successfully separate the company, increased competition,

continued weakness in economic conditions and tax law changes.

Please also see our risk factors, as they may be amended from time to

time, set forth in our fi lings with the SEC, including our most recently fi led

Annual Report on Form 10-K and subsequent reports on Forms 10-Q and

8-K. Kraft Foods disclaims and does not undertake any obligation to

update or revise any forward-looking statement in this fact sheet,

except as required by applicable law or regulation.