Engagement through Emotional Connection: Powerful Approaches to Engaging Next Gen Workers
Knowsy a Powerful Engagement Tool for Strategic Sales Executives
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Transcript of Knowsy a Powerful Engagement Tool for Strategic Sales Executives
www.conteneo.co © Copyright 2014 Conteneo, Inc. 1
Knowsy®: A Powerful Engagement
Tool for Strategic Sales Executives
www.conteneo.co
CIO
CorporateFinance
ChiefSecurity Officer
StrategicAccount Manager
Web-Site andeCommerce
My #1 priority is identity
management.
My #1 priority is
globalization.
We need to reduce our
overall license spend.
A new web site isn’t even
on my priority list.
To make a complex sale, your SAM must develop an understanding of the top priorities of Champions, Influencers, and Buyers.
And she must get them to agree, as a team, on a set of shared priorities!
Knowsy for Sales makes this critical task easy – and fun!
And when you’re entire sales force is playing games, you’re getting the benefits of real-time research into buyer priorities!
www.conteneo.co
• A patent-pending mobile choice modeling research and brand engagement platform disguised as an engaging game.
• Knowsy for Sales (in development) help strategic account managers understand strategic priorities and drive large sales.
• iPad (now), iPhone Q1-2012, Android 2012
www.conteneo.co
CIO
CorporateFinance
ChiefSecurity Officer
StrategicAccount Manager
Web-Site andeCommerce
The SAM starts the game by selecting a pre-configured set of topics and inviting players to the game.
Players select topics and preferences from the pre-defined lists and guess each other’s priorities. Knowsy keeps track of everything!
www.conteneo.co
Professional Personal
Knowsy Topics/Items Help SAMs Understand Customers on ALL Levels
Enterprise Security
Data Protection Privacy managementInfrastructure securityCompliance managementIdentity management
Most Important Aspect of Employee Satisfaction
Working environment Feedback loopsFreedom to innovateCompensationBenefits
HUMAN
www.conteneo.co
Rich Game Play Data
Customer Insights
Sales
Game Results
GameRequests
Executives &Market
Researchers
Workflow
Game Plays
Prospects &Customers
StrategicAccount Manager
Targeted Game TopicsInside Sales
Support (Admin)
Executives and market researchers identify topics and markets to test.
Example: “What are the chief security concerns of CIOs?”
These become game requests.
1
Inside Sales/Sales Support personnel enter relevant topics and suggested profiles into the Knowsy for Sales database, a secure, hosted, enterprise solution.
2
SAMs create a Knowsy game and invite customers and/or prospects to play. Knowsy stores all preferences of the players.
3
Game results help SAMs sell bigger deals, faster!
All results feed a common insight database and enable executives and market researchers to make real-time decisions on customer / market priorities.
4
www.conteneo.co
Taking the Next Step
• Visit us at: www.conteneo.co.• Contact us at [email protected]. • Call us at (408) 529-0319.
www.conteneo.co © Copyright 2014 Conteneo, Inc. 8
Our Core Team
• Luke Hohmann, CEO & Founder• CEO & Founder, Enthiosys• VP Engineering, Aurigin Systems• 1982 US National Junior Pairs
Figure Skating Champion
• Laura Richardson, VP Sales• Managing Partner, Uptime• Dir. Business Dev., E-Color• Little League Ump & Tough
Mudder Competitor
• Dan O’Leary, CTO• VP Engineering, Callidus Software• Staff Engineer, Sun Microsystems• Fender Stratocaster Devotee
• Tami Carter, VP Marketing• GM Tech Web/SD Events• Managing Editor, UBM• Poet, Lifeguard & Coal Miner’s
Daughter
• Sue Cook, VP Prof. Services• Owner, Spearfish Innovation• VP Global Operations, HP• Co-Founder Mont Blanc Ladies
Literary Guild and Trekking Society
Advisors & Investors:• Verne Harnish, Founder & CEO, Gazelles• Paul Gemeraad, President of Intellectual Assets, Inc.• Chris Matts, Financial Systems Consultant• Harry Max, Vice President of Experience Design for Rackspace
www.conteneo.co © Copyright 2014 Conteneo, Inc. 9
The Book That Started It All
Collaborative PlayIs the Better Way
www.conteneo.co © Copyright 2014 Conteneo, Inc. 10
Luke HohmannFounder & CEO, Conteneo, Inc.
480 San Antonio Road, Suite 202Mountain View, CA 94040mobile: (408) [email protected]