Knowmads meet

WereldwinkelsFrancien van Eersel, Landelijke Vereniging van Wereldwinkels (Dutch Association of World Shops)

Wereldwinkels:

spread throughout the country

voted best Dutch gift shop in 2007, 2008 and 2009

12.500 volunteerssince1969

over 350 unique shops

pioneer social entrepreneurs

turnover of 30 million euros

What is fairtrade?

But most of all: fairtrade

Using the four fairtrade criteria:

1 | respect for people and planet (no child labor, environmental friendly methods)

2 | equal and sustainable partnership (living wage, long term relations)

3 | support to producer organizations (trend reports, cost price training)

4 | transparency (labeling and controlling)

Fairtrade is…

Providing market access to producers from developing countries

Wereldwinkels give producers in developing countries a chance to work and trade their way out of poverty.

Mission, part one

Wereldwinkels give consumers in the Netherlands a chance to contribute to a better world while shopping.

Mission, part two

- trend analyses and forecasts(shapes, colours, materials)

- product specifications(size, usability)

Demand-driven business

- fairtrade food market very successful (supermarkets)

- fairtrade non-food market remains small so far

Focus on gifts and living

Meet Ans, consumer prototype 1

Ans loves

and fairtrade!

Meet Floor, consumer prototype 2

Floor loves

and fairtrade!

Meet Roos & Dennis, consumer prototype 3

Roos & Dennis love

and fairtrade!

Generation Y | Generation Einstein | 18-25 years old

Meet the NEXT generation

Conscious Positive Realists (ready for action)Spoiled (and and, not or or – used to prosperity - negotiators)Smart (smart is good - action learning)Connected (50 hours/week online – used to having a say)

The NEXT generation loves

and fairtrade?

? ????

??

Fairtrade products in development

Which (untill now) non-existing fairtrade product will make sure that the NEXT generation consumers massively find its way to the Wereldwinkels?

In which ways do Knowmads suggest this (real!) product can be best promoted to the target group?

Assignment to Knowmads:

On behalf of producers like this:

Thanx!