2011–2012MEDIA KIT

knowledge quest: www.ala.org/aasl/knowledgequest

American Association of School Librarians50 E. Huron Chicago, IL 606111-800-545-2433, ext 4382www.aasl.org

Know l edge QUEST

ReadershipKnowledge Quest is read by school librarians and educators in elementary and secondary schools. These professionals are responsible for the selection, acquisition, cataloging, maintenance, and circulation of books, periodicals, audiovisual materials and computer software and accompanying hardware. The readers of Knowledge Quest also provide reference service, reading guidance, instruction in information retrieval skills, and access to the Internet and other electronic resources. They collaboratively plan instructional units with teachers in elementary and secondary public and nonpublic schools. Most readers of Knowledge Quest are members of the American Association of School Librarians (AASL), a division of the American Library Association (ALA).

editorial FocusPublished five times a year by the American Association of School Librarians (AASL), a division of the American Library Association (ALA), Knowledge Quest is devoted to offering substantive information to assist building-level school librarians, supervisors, library educators, and other decision makers concerned with the development of school library programs and services. Articles address the integration of theory and practice in school librarianship and new developments in education, learning theory, and relevant disciplines.

REACH your audienceKnowledge Quest is devoted to

offering substantive information

to assist building-level school

librarians, supervisors, library

educators, and other decision

makers concerned with the

development of school library

programs and services.

CIRCULATION

EDITORIAL CALENDARSeptember/october 2011

educational gaming(co-edited by Chris Harris and Terri Kirk)

Editorial Focus: Gaming has become an increasingly popular resource in education. This issue will explore how games are currently contributing to school learning standards, what effect they have on students, and the ways in which school librarians are helping to develop games as educational tools.

BONUS CIRCULATION!

AASl national Conference, october 27– 30, 2011, Minneapolis, Mn (www.aasl11.org)

Classroom sets for eSlS members, october 2011

november/december 2011

The Solo librarian(co-edited by Audrey Church and Frances Reeve)

Editorial Focus: As education funding is being cut throughout the country, many school librarians are being asked to do

“more with less.” This issue will feature the stories of librarians from rural, suburban, urban, and different regions of the country, and address what resources might be available to assist the solo librarian in tough economic times.

January/February 2012

Futurecasting(co-edited by wendy degroat and Steven Yates)

Editorial Focus: Predicting and preparing the future is an important and essential part of ensuring school libraries are ready to accept the challenges of the 21st century. This issue anticipates how librarians will need to adapt library programs and stay relevant in this era of rapid change.

March/April 2012

Co-teaching(co-edited by Susan Ballard and Judi Moreillon)

Editorial Focus: Building and teaching courses in tandem with subject area teachers is an exciting way to bring the library program into the school. This issue will explore ways in which school librarians and teachers work together, and what effect teaching collaboration has on school library programs and students.

May/Jun 2012

Caring is essential(edited by Jami Jones)

Editorial Focus: Research shows that care is essential to education. If students don’t feel cared for it can be difficult for them to learn. This issue will explore the effects of caring on students and the ways in which school librarians can help foster caring environments.

BONUS CIRCULATION!

AlA Annual Conference, June 21–26, 2012, Anaheim, CA (www.alaannual.org)

Know l edge QUEST

Circulation as of May 1, 2011Members* 7,510 Subscribers 204 Non-paid 612

ToTal 8,326 * American Association of School Librarians

Issuance and Closing datesIssue Space Reservations Materials DueSept/Oct 2011 July 12, 2011 August 8, 2011Nov/Dec 2011 September 13, 2011 October 11, 2011Jan/Feb 2012 November 15, 2011 December 9, 2011Mar/Apr 2012 January 11, 2012 February 6, 2012May/June 2012 March 8, 2012 April 4, 2012

Mechanical SpecificationsSpace Width x Depth (in inches) Full page 7" x 9.25" **

2/3 page 4.583" x 9.25" 1/2 page vertical 4.583" x 7" 1/2 page horizontal 7" x 4.5" 1/3 page vertical 2.167" x 9.25" 1/3 page horizontal 7" x 2.75" 1/4 page 4.583" x 4.5" 1/6 page vertical 2.167" x 4.5"To advertise in

Knowledge Quest please contact:

Bill Spilman PrESIdEnt

Innovative Media Solutions320 W. Chestnut St.

P.O. Box 399Oneida, IL 61467

phone: 309-483-6467toll-free: 877-878-3260

fax: 309-483-2371e-mail: bill@innovativemediasolutions.com

Page Rates

Publication trim size: 8" x 10.5"Untrimmed size: 8.25" x 10.75"Three column format: 2.167" x 9"Binding: Saddle-wire stitched

Materials: Ads must be supplied in PDF format, at a resolution of 300 dpi, with all fonts embedded. If preparing ads with Acrobat Distiller 6 or higher, PDFs must be created to the PDFX/1a setting. Otherwise, export using the Press Quality preset or use a commercial printer’s Custom Job Settings.

• Make sure registration marks are ON (for full-page ads) and page positioning is centered.

• Full-page should be built with crop marks, even if the ad does not bleed.

• Set bleed on full-page ads to .125"

• All color ads should be Distilled as CMYK and all one-color ads as Grayscale.

• If you want your fractional ad to have a rule around it, please supply one. Otherwise, one may not appear.

• When sending the ads via email, make the subject line: journal, month/season, year (i.e. Knowledge Quest May/Jun 2011) and send the files to bill@innovativemediasolutions.com.

• Questions? Any prepress questions can be directed to Markisan Naso at mnaso@ala.org.

1/6V

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black / whiteSpace 1x 3x 5xFull page $830 $790 $7452/3 page $665 $630 $6001/2 page $500 $475 $4501/3 page $415 $395 $3751/4 page $330 $315 $3001/6 page $250 $240 $225

4-colorSpace 1x 3x 5xFull page $1,480 $1,440 $1,3952/3 page $1,315 $1,280 $1,2501/2 page $1,150 $1,125 $1,1001/3 page $1,065 $1,045 $1,0251/4 page $980 $965 $9501/6 page $900 $890 $875Add 10% to quoted rates for specific placements.

premium positions 1x 3x 5xCover 2 $1,690 $1,640 $1,585Cover 3 $1,645 $1,595 $1,545 Cover 4 $1,730 $1,675 $1,620Pages 1-9 (4/C) $1,565 $1,520 $1,475Pages 1-9 (B/W) $915 $870 $825Note: cover positions include 4-color process.

2011–2012

www.ala.org/aasl/knowledgequest

RATE CARD

** Full page bleed ads are accepted (8" x 10.5" plus .125" bleed); no fractional bleeds.

EV E RYO N E’S S P E C I A Lequal opportunities for all students to learn

VOLUME 39, NO. 3 | Jan/Feb 2011 | ISSN 1094-9046 | www.ala.org/aasl

Journal of the American Association of School Librarians

American Association of School Librarians, a division of the American Library Association

50 E. Huron Chicago, IL 60611 aasl@ala.org800-545-2433, Ext. 4382AM

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VOLUME 39, NO. 4 | March/April 2011 | ISSN 1094-9046 | www.ala.org/aasl

Journal of the American Association of School Librarians

American Association of School Librarians, a division of the American Library Association

KNOWL EDGE

50 E. Huron Chicago, IL 60611 aasl@ala.org800-545-2433, Ext. 4382AM

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TURNING THE PAGE IN MINNEAPOLIS

VOLUME 39, NO. 5 | May/June 2011 | ISSN 1094-9046 | www.ala.org/aaslJournal of the American Association of School Librarians

American Association of School Librarians, a division of the American Library Association

KNOWL EDGEQUEST

50 E. Huron

Chicago, IL 60611

aasl@ala.org

800-545-2433, Ext. 4382

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Company ____________________________________________________________________

Purchase Order Number ____________________________________________________

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Advertising Contact ______________________________________________________________

Company _____________________________________________________________________

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KQ ADVERTISING Issue (please check issue(s))

o September/October 2011

o November/December 2011

o January/February 2012

o March/April 2012

o May/June 2012

HOTLINKS ADVERTISINGIssue (please check issue(s))

o Jan o Feb o Mar o Apr

o May o June o July o Aug

o Sep o Oct o Nov o Dec

black/whiteSpace 1x 3x 5xFull page $830 $790 $7452/3 page $665 $630 $6001/2 page $500 $475 $4501/3 page $415 $395 $3751/4 page $330 $315 $3001/6 page $250 $240 $225

4-colorSpace 1x 3x 5xFull page $1,480 $1,440 $1,3952/3 page $1,315 $1,280 $1,2501/2 page $1,150 $1,125 $1,1001/3 page $1,065 $1,045 $1,0251/4 page $980 $965 $9501/6 page $900 $890 $875Add 10% to quoted rates for specific placements.

premium positions 1x 3x 5xCover 2 $1,690 $1,640 $1,585Cover 3 $1,645 $1,595 $1,545 Cover 4 $1,730 $1,675 $1,6201-9 (4/C) $1,565 $1,520 $1,4751-9 (B/W) $915 $870 $825Note: cover positions include 4-color process.

Page Rates (please circle rate)

Ad Rates (please circle rate)

premium position Space 1x 400x60 banner $600

standard position Space 1x 6x 12x234x60 banner $450 $400 $350250x250 square $450 $400 $350

side column position Space 1x 6x 12x120x60 $300 $250 $200120x90 $300 $250 $200

To advertise please fill out the form below and fax to Bill Spilman at 309-483-2371.

For more information, please contact Bill Spilman by calling 309-483-6467 or 877-878-3260, or by e-mail at bill@innovativemediasolutions.com.

2011– 2012

ADVERTISING CONTRACTKnowledge QueST & AASl HoTlInKS

For more information on AASL Hotlinks…Advertising: Please complete the order form included and fax to Bill Spilman at 309-483-2371. Contact Bill toll-free at 877-878-3260 or by e-mail at bill@innovativemediasolutions.com

Editor: Markisan naso, 800-545-2433, ext. 1396, or by e-mail at mnaso@ala.org

Ad Rates

AASL Hotlinks is a monthly e-mail newsletter of the American Association of School Librarians (AASL), a division of the

American Library Association (ALA). AASL Hotlinks is primarily composed of brief summaries with links to more in-depth

content, and includes previews of upcoming association activities and continuing education programs, news from AASL, valuable

Web resources, highlights of new products and services,summaries of new articles from AASL’s print and online journals and more.

CirculationThe newsletter is sent to AASL members with valid e-mail addresses on file in the ALA member database. Additional

“pass along” distribution occurs through our members, who are encouraged to share each issue with colleagues and administrators in their school and district, and AASL’s state and regional affiliate organizations, which can redistribute the newsletter to their own members.

IssuanceThe first Monday of every month. All content for each issue, including ad copy, is due at least 5 business days in advance (usually between the 23rd and 26th of the month). Check with the editor for exact dates for a particular issue.

ReadershipAASL Hotlinks is read by librarians in elementary and secondary schools. These professionals are responsible for the selec-tion, acquisition, cataloging, maintenance, and circulation of books, periodicals,audiovisual materials and computer software and accompanying hardware. The readers of AASL Hotlinks also provide reference service, reading guidance, instruction in informa-tion retrieval skills, and access to the Internet and other electronic resources. They collaboratively plan instructional units with teachers in elementary and secondary public and non-public schools. All read-ers of AASL Hotlinks are members of the American Association of School Librarians (AASL), a division of the American Library Association (ALA).

THe oFFICIAl eMAIl newSleTTeR oF AASl

premium position Space 1x 400x60 banner $600

standard position Space 1x 6x 12x234x60 banner $450 $400 $350250x250 square $450 $400 $350

side column position Space 1x 6x 12x120x60 $300 $250 $200120x90 $300 $250 $200

120X90

400X60 banner

234X60 banner250X250

square 120X90 120X60

OVER 9000 PROfESSIONALS RECEIVE HOTLINKS EVERy MONTH!AveRAge 2011 HoTlInKS oPen RATe: 26.66% (8% higher than the industry average)AveRAge 2011 HoTlInKS ClICK RATe: 6.37% (Two times the industry average)

The mission of the American Association of School Librarians

is to advocate excellence, facilitate change, and develop leaders

in the school library field.

American Association of School Librarians 50 E. Huron Chicago, IL 60611 | 1-800-545-2433, ext 4382 | www.aasl.org