www.userworks.com

(301) 431-0500info@userworks.com

1738 Elton Rd., Suite 138Silver Spring, MD 20903

Final Graphic Design and Information Architecture for ala.org.

Presented to ALA

by Elizabeth Buie & Dustin Chambers

April 1 & 2, 2008

Agenda

� Where we are

� How we got here

� The final Information Architecture

� The final Graphic Design

� How to proceed with both

Where we are

� Information Architecture (IA) complete

� Graphic Design (GD) complete

� Working with CMS folks to integrate GD & IA

� Beginning to code the HTML and CSS

How we got here - IA

� Conducted a content analysis (Spring ’07)

� Identified problem areas and causes

� Restructured the Information Architecture (IA)

� Validated and modified the IA based on survey results

� Confirmed naming conventions in second survey

� Created IA framework that covers all content on ala.org

Overview of the IA

� Top level headings:

� About ALA

� Awards & Grants

� Conferences & Events

� Member Groups & Online Communities

� Membership

� News & Press Center

� Professional Resources

� Issues & Advocacy

About ALA (1 of 2)

� Mission & History of ALA

� Mission & Priorities

� Charter of 1879

� History of ALA

� Key Action Areas

� Governance

� Bylaws/charter

� ALA election information

� Current officers

� Past officers

� Financial data ALA website administration resources

� Annual report

� Legal Guidelines Handbook of Organization 2007-08

� Policy Manual

About ALA (2 of 2)

� ALA Offices

� Chapter Relations

� Office Development

� Office Governance

� International Relations Office

� Office for Accreditation

� List all individual offices

� Our Publications

� Book lists

� Newsletters

� Brochures

� Magazines & Journals

� Reports

� Contact Us

� Staff List

� Directions to ALA HQ

� Comments form

� Contact ALA

Awards & Grants

� Library professional recognition

� Individual or group achievement

� Libraries for excellence

� Service to children and young adults

� Service to the underserved

� Library and social responsibility

� Documents and archives

� Book & media awards

� Children’s and young adults

� Non-print media

� Reference and adult books

� Acclaimed book & media lists

� Grants

� Travel grants

� Research grants

� Fellowships

� Award governance

� Policies

� Committee

� Procedures

� Nomination process

� Establishing new awards

� Award Manual

Conferences & Events

� Upcoming Events

� 2008 Annual Meeting

� Future Events

� Past Events

� 2008 Midwinter Meeting

� 2007 Annual Meeting

� 2007 Midwinter Meeting

� Etc. etc.

� ALA Event Calendar

� Affiliates Event Calendar

Education & Careers

� Education

� Education & Degrees

� Directory of Accredited Program

� Educational Policy Statements

� Library education & certification

� Professional learning communities

� Continuing professional development

� Resources for accreditation review panel

� Financial Aid

� How to obtain student loans

� Scholarships

� Academic Fellowships

� Research Fellowships

� Research Grants (duplicate)

� Careers

� Career Overview

� Becoming a library professional

� Employment Discrimination

� Employment listings

� Recruiting library professionals

� Salary & outlook information

� Preparing for a library job interview

� Foreign Credentials Evaluation Assistance for Job Seekers

Member Groups & Online Communities

� Divisions

� Round Tables

� Committees

� Chapters

� Blogs

� Discussion groups

� Wikis

� Other groups and organizations

Membership

� Why Join ALA

� Member Benefits

� Publications

� Service discounts

� Personal member Insurance

� Library insurance

� Member Testimonials

� Current testimonials

� Send us your testimonial

� Testimonial archive

� Member recruitment tools

� Join ALA

� Types of membership

� Individual Librarian

� Library Support Staff

� Organizational

� Corporate

� Library Champions

� Member services

� Renew membership

� Update membership information

� Member directory

� ALA member handbook

� Members-only content

News & Press Center

� Libraries in the News

� Inside ALA

� Advocacy & Legislation

� US & World Views

� News Archive

� Updates on Library Funding

� Updates on School Library Funding

� Submit News Items to ALA

� For the Media/Press

Professional Resources (1 of 2)

� IT & library technical resources

� Library building construction & maintenance

� Cataloging & classification methods

� Interlibrary Loan Code for the U.S.

� Best Practice Database

� How to make an effective budget

� Staff development

� Privacy Toolkit

� Type of Professional

Professional Resources (2 of 2)

� Guidelines & Standards

� Human resources guidelines

� ADA (disabilities) guidelines

� Collection management guidelines

� Library evaluation methods & standards

� Acquisitions guidelines & standards

� Public library funding & technology access study

� Guidelines regarding thefts in libraries

� Educational policy statements

Issues & Advocacy (1 of 4)

� Culture & Diversity

� Developing cultural competencies and standards

� Diversity Action and Inclusion Plan

� Racial and ethnic diversity among librarians

� Diversity Leadership Institutes

� Diversity articles and publications

� Cultural Communities Fund

� Librarians' Association of Color

� Serving people with disabilities

� Materials in Spanish

Issues & Advocacy (2 of 4)

� Intellectual Freedom and Censorship

� First Amendment issues

� Intellectual freedom statements and policies

� Censorship challenges to books and other library materials

� Banned books

� The USA PATRIOT Act in the library

� Public access to scientific information

� Anti-piracy legislation

� Book burning

� Privacy and confidentiality resources

Issues & Advocacy (3 of 4)

� International Relations

� Assistance to international libraries in need

� Cooperative international library projects

� International donation and shipment of books

� International visits and exchanges

� Library Advocacy & Campaigns

� Campaign for America's Libraries “@ your library”

� In Academic and Research Libraries

� In Public Library

� In School Library

� Give to ALA

� Legislative Action Center

� Grass roots campaigning

� Grassroots resources

� Library funding

� NCES Education Statistics

Issues & Advocacy (4 of 4)

� Literacy, Outreach & Programming

� Teen Read Week

� National Library Week

� School Library Media Month

� Current Public Programming

� Adult Literacy Programs

� Library outreach resources

� Library services for the poor

� Cultural Communities Fund

Moving forwards with the IA

� Eleven principles of IA

� Centralized content manager

� Prudent use of cross-linking, external resources

� Quality assurance

� Single data base of contacts

� Single point of authentication

� Central repository of naming/labeling standards

� Information governance

� Liberal use of metadata

� Automatic monitoring of content

� “Scent” of information

� Information model user centered rather than organization/ownership centered

How we got here – Graphic Design

� Obtained feedback on wireframes (summer ’07)

� Collaborated with graphic designer to develop four candidate designs

� Presented the four candidates to Rob & Sherri, and then to the ALA Web Editorial Board, and incorporated all feedback

� Conducted two focus groups (members and nonmembers) to review the proposed design and alternatives

� Modified the proposed design based on focus groups’feedback and further in-house analysis

Overview of the GD

� Representative path to a content page, covering four page types:

� Home page

� Landing page

� List page

� Content page

Home Page

Landing Page

Landing Page 2

List Page

Content Page

Moving forwards with GD

� Graphic Design Implementation

� Coded HTML, image files, and CSS

� Develop a plan to harmonize subsites

� Integrating into CMS

For more information

Dustin Chambersdchambers@userworks.com

Elizabeth Buieebuie@luminanze.com

UserWorks, Inc.1738 Elton Rd., Suite 138

Silver Spring, MD 20903

301-431-0500 voice

301-431-4834 fax

www.userworks.com

info@userworks.com