Know More About YouTube
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![Page 1: Know More About YouTube](https://reader033.fdocuments.in/reader033/viewer/2022061207/54852e90b4af9f2a588b473d/html5/thumbnails/1.jpg)
CCST9003 Group-Project "Critique"Know More About YouTube
Presented By:Joseph Chan 201156535
Dennis Chau 2010551411Gavin Lam 2010555948
Adrian Leung 2010580058Sum Poon 2010547379
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YouTube VS Traditional Media
By Gavin Lam
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YouTube – Broadcast Yourself
• Basically everything:– News– Politics– Entertainment (movies, dramas, music, games)– DIY– Gossips, Funny Videos
Question: Will it replace traditional media?
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What do we have originally
• Radio• TV• Newspaper / Magazines
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Radio
• Characteristics:– High portability– Extremely reasonable price– Quite large range of genres• Classical music• Pop music• Politics, phone-in• Mixed
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Radio
• Disadvantages:– No visual• Information given is limited
– News only recapped every 30 min– Still not enough genres
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TV• Characteristics:– Each TV station owns many channels
• Ensure broad genres – Dramas (local & foreign)– Variety shows & entertainment
• Dining• Informative• Travel• Game show
– News report & diagnosis• TVB Pearl: Pearl Report
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TV
• Disadvantages:– Few programs relating to:• DIYs• Voices from general public
– May lack support from some artists• E.g. In 2009, music production companies Universal,
Warner, Sony and EM boycotted TVB for copyright issue• (cont’d) Although solved on 19 Nov 2011, related artists
can only perform for TVB only– Too many advertisements
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Newspaper
• Disadvantages:– Some newspaper may have bias on some sensitive
topics– Not include most updated content of particular
news• Can be improved by using dynamic websites
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Newspaper
• Characteristics:– Daily media most
people read on– Convenient Free-of-
charge newspaper– Insights from
politics/legislator– Digs deep on many hit
topics
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Comparison between YouTube and Traditional Media
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Comparison
• Media Resource Size• Update Frequency (incl. whether updated
contents are relevant to recent news)• Integrity of Source of Information
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Media Resource Size
• YouTube: Gigantic (in April 2010, 13 billion videos)
• Traditional Media (Newspaper, TV/Radio Stations):– Usually come from recordings, videos, photos– Dynamic websites
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Update Frequency
• YouTube:– Very quick
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Update Frequency
–Related to the society?• Ok, 8 out of 49 weeks overlapped with
traditional media in 2010• “Bus Uncle”– Shows YouTube has influence on the society and
hence the news
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Update Frequency
• Traditional Media:– Not that slow anymore– Definitely more related to the society
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Integrity of Source of Information
• Most of the videos:– People do not really care
• Serious issues:– Natural disasters– Politics
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Technology in
By Sum Poon
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Introduction
• Traditionally,– need to download the video to your computer
before playing it– cannot play it until you finish downloading the
whole video– if the connection is broken, you may need to
download the whole video again from the beginning
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• In YouTube,– need not to download the whole video before
playing it– play it when you are downloading the video
• This technology is called “Streaming”
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What is Streaming?
• Technique for transferring • Processed as a steady and continuous stream• Start displaying the video before the entire
video has been downloaded• Requested data flow as stream of digital bits
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What is Streaming?
• Small buffer space is created on the client’s computer
• Buffer is full, the video starts to play• The file plays, it uses up the information in the
buffer• It is playing, more data is being received• download >= play
=> play smoothly
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Advantages of using Streaming
• Saves downloading time of large video• Slower systems can take advantages• Real time service
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Disadvantages of using Streaming
• download >= play=> play smoothly
• Internet bandwidth is too low=>not steady
• Maintenance cost of streaming server is relatively costly
• Packet loss may occur
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What does we need for Streaming?
• Media Player• Decompressed and plays it• Integral part of a browser• Downloaded from the software maker• YouTube, we need Adobe Flash Player
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How the video transmit?
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What kind of Streaming in YouTube?
• Streaming stored audio and video:• Request on-demand• Prerecorded and stored on servers• Pause, rewind, fast-forward, or index
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What kind of Streaming in YouTube?
• Streaming live audio and video: • Live radio or television • Cannot pause, rewind,
and fast-forward • Total length is 0:00.
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The Revenue behind Free
$FreeBy Joseph Chan
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YouTube Revenue
2008 2009 20100
100
200
300
400
500
600
700
800
900
收入總支出
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Question
Why Free??????
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Revenue Sources
• Direct Approach– Users buy services/products provided by the website– Money is earned directly
• Indirect Approach– Users go to another websites via your ads– Money is earned indirectly
Your WebsiteUsers
$
Your WebsiteUsers
AnotherWebsites
$
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YouTube: Indirect Approach
• Difficulties to make money– depend on whether the user is targeted customer or not– users are anonymous in the internet in most cases– the need of the users changes every time
Difficult to make money in short term
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Long Term
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Other Things behind
• Number of edges of every users are limited
• Culture: More users’ paths are overlappedReflect societies’ conditions
(eg: developed/developing)
• Old nodes are disappeared and More new nodes Internet changes rapidly!!!
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Advertising on YouTube
By Dennis Chau
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Limitation of advertising on TV
• Too many TV stations• Restrict to region• Expensive for prime time• Long advertising time
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How is YouTube now ?
• Over 2 billion videos are viewed per day• over 35 hours of videos are uploaded per
minute• Users are come from 22 countries and using
24 languages
Very popular !
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What does YouTube publish out ?
• Video pre-roll ads, banner ads, skippable ads, branded channels, etc
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Skippable ads
• “TrueView” policy• charges only after 30 seconds• US$1 to US$2 for every 1000 views
Before
During
After
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Highly control
• Select video by channel, click rate• Locate targed customer from region, interest,
etc
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Build a brand Channel
• To show the Trailer or video ads or other promotion purpose video
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Ads can be spread quickly
• Review Easily• Sharing on Facebook, blog, weibo, etc• Ranking
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Conclusion
• Fair charging • Many ads forms• Highly control• spread quickly
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YouTube: A New Channel to Promote Moral Values
By Adrian Leung
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Can You ensure a video must be popular
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Most Viewed Video This Month
Data valid before 20/11/2011
No! You can’t!
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Popular Videos
“The Bus Uncle”
“Chinese Idiot on the bus” ”賜座男”
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Can YouTube become a channel that 1. Regulates people’s behavior and2. Promote correct moral values?
• My answer is…YES
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YouTube Ease the Sharing of Videos
1. Share videos by sending the links2. Watch it on the web directly
Attract people to shoot more videos; andShare with others
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YouTube Ease the Sharing of Videos
People’s improper behaviors may be shot and put on YouTube.
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YouTube Ease the Sharing of Videos
People will be more self-discipline.
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Wide Spread of Videos
Videos can be shared to the public
More concerns can be awaked
“The Bus Uncle” : 1.7 million hits within 3 weeks“Chinese Idiot on the bus” : 400 thousand hits within 3 days.
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Wide Spread of Videos
Discussion will be carried out.
• People with different stands argue with each other
• Professions give their comments• Public media report the issue
Correct moral value is promoted
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Video is more persuasive
• Videos show things that are really happen• Characters in the video instruct us through
their actions
Let’s watch a short video firstWhich one impress you more?
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Improper Use of YouTube
• Cyber-bullying • Public may be misled by incorrect information
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Can YouTube Become a new channel for promoting the moral values?
• Yes• A channel that should be carefully used • Viewers should have their own critical thinking
on the video
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Conclusion
Know more about YouTube
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Conclusion
• Comparison between traditional media• Technologies in YouTube• Business aspect• YouTube as a channel for promoting moral
values
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Thank You!
Q & A Section