Kim Weckström The Digital Footprint of Finland
-
Upload
kim-weckstrom -
Category
Business
-
view
1.207 -
download
4
description
Transcript of Kim Weckström The Digital Footprint of Finland
The digital footprint of Finland – past, present and future
Kim Weckström – Avaus Consulting18.11.2009
2
Topics
1. Global digital presence as a byproduct of our actions
3. Finland is today small, will be on the verge to non-existence
5. Finland in conversational space then, now and in the future
7. What can we measure? – Case Nokia in social media
3
The digital footprints are byproducts by our activities
Digitalfootprints
Industry
Travel Cuture
Consumption
Technology
Civil action
Promotional actions
Events
4
Footprints by Finns and Finland are heavily technology related
TechnologyPop
culture
?
Sports Events
5
Google and FB are ahead of the net. Nokia is between God and IBM
6
Linux and Nokia are bigger than everything else Finnish combined
7
Suunto, Finnish Rock and Räikkönen bigger than Finnish Big Caps
8
The web, as we know it, was born between 2000 and 2009
Europe andNorth America
Asia
Africa
210 million 670
million
114 million 740
million
67 million
4,5 million
+200%
+545%
+1392%
users 2000 users 2009
Growth:
9
Asia will leave EurUSA far behind - Use predominantly mobile
1480 million
3700 million
960 million
+500%
+1430 %
+220%
Europe andNorth America
Asia
Africa
est. users 2020Users 2009Users 2000
Growth:
10
Anglo-dominance is disappearing fast
11
2009
2020
•Global net population from percent 1,45 B to 5-6 B in 10 years•Finglish is a language spoken by 300 000-600 000 people
Finnish relative global web presence is dramatically diminishing
Due to fast expansion of the global net Finland is ”disappearing”
Global expansion of the internet
12
2009
2020
•”Finnish relevance” can generate presence and impact beyond geography, etnicity and language
But the net is not about geography it is about digial relevance
13
What is digital relevance, and how does it emerge?
1950 20202009
?
1950Analog relevance
Relevance of things Finnish
14
What is digital relevance, and how does it emerge?
1950 20202009
Base industry
Pop culture
Sports
DigitalInfra-
structure & Device
Arts &Design
Sports
BIPolitics
Digitalservice
s
BI
Pop culture&
design
Sports
Whatelse?
Analog relevance
Relevance of things Finnish
15
Relevance is difficult to predict
• Exists but is difficult to detect• Is based on actions and organized behavior• Cannon be designed or predicted
Emergent
Language independent
Scalable
• Video• Music• Design
• Resides in many entities (Linux)• Affects many• Based on future megatrends
16
TailHead
Rel
evan
ce
Based on google search resluts Nov. 2009
Does the tail carry the future head within itself?
NokiaLin
ux
Sauna
MyS
QL
F-se
cure
Extre
me
spor
ts
Emer
ging
tech
nolo
gies
Pop c
ultu
re &
des
ign
Mar
imek
ko
”Head and tail”
Finn
ish
indi
e ac
ts
17
Finland needs strategy for how to increase it’s digital footprint with 300.000-600.000 English speaking Finns in a future universe of 5bn + Internet users
(Where English will represent no morethan 15-20% of the spoken word)
18
Can 300-600 K people make themselves heard?
19
Avaus ConsultingKim Weckström0400-427196 / kim.weckstrom(a)avaus.fi
DIGITAL OPPORTUNITIES