KFC - Analysis of "Love is Forever" TVC
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Transcript of KFC - Analysis of "Love is Forever" TVC
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Campaign: KFC “So Good” / “Love Is Forever” Television Commercial
Agency: Ogilvy Johannesburg
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THE AGENCY…• Ogilvy and Mather was founded by American
entrepreneur, David Ogilvy, in 1948. Starting with just 2 employees, he built his business into one of the largest and most award-winning advertising agencies in the world.
• He believed in creating advertising to build brands that would stand the test of time.
"Every advertisement is part of the long-term investment in the personality of the brand." • Ogilvy has many departments that are responsible for
different media functions.
• Art directors and copywriters within Ogilvy work together to create rough sketches and story boards and oversee the production of advertising by specialists that are outsourced.
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#1 CREATIVE AGENCY IN SA
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• Moved away from the realm of typical in-your-face, fast paced fast food commercials that we are bombarded with every day
• Didn’t have the words “fried”, “artery-clogging” and “fast-food” ringing in my head
• Smell is strongly associated with memory
• Storyline and visual effects were refreshing - travel backwards in time. Very well produced
• Goes hand in hand with the “memories” theme, and that eating KFC is somewhat of a ritual
• It tugged at the heartstrings and left the viewer with that familiar “ warm and fuzzy” feeling.
• Elle Goulding’s cover of the well-known Elton John song, “Your Song” worked well with the emotive tone of the commercial. Popular song at the time it was flighted.
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This commercial got almost 400 000 views on YouTube and was in the Top 10 of Millward Brown’s most liked ads
of 2011
#1 in Fast-Food category of the 2012 Sunday Times Top Brands Survey
Received Gold Award in Corporate Responsibility at PRISM Awards 2013
for Journey Of Hope initiative
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Old KFC ad done also done by Ogilvy JohannesburgFinger Lickin’ Good
Play video
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