Keyword Research Webinar
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Transcript of Keyword Research Webinar
How to Find the Perfect Keywordsfor Your SEO and Pay per Click Campaigns
Keyword Research
Why Does It Matter?
The Keyword Research Process
1- Discovery 2- Analysis
100 – 1,000
5 - 15
KeywordDiscovery
Google Keyword ToolYour home page
Other pages
Your competitor’s site
The Keywords on Your Mind
Other Keyword Research Tools
• KeywordDiscovery.com• WordTracker.com
Spy on Your Competitors
Spy on Your Competitors
Spy on Your Competitors
Dig Deeper
Some Ideas to Find Keywords• What your business is (“Internet marketing agency”)
• How you help your clients (“Rank first on Google”, “Romantic getaway”)
• Products you sell (“Search Engine Optimization”)
• Similar or competing products (“vacuum cleaner”, “XM-100”)
• Attract the right audience (“how to increase productivity”)
KeywordAnalysisfor SEO
Search Volume
Current Ranking
http://tools.seobook.com/firefox/rank-checker/
Relevancy
• Use common sense
• Think about the buying cycle:“best 2011 cars” > “2011 Jeep Grand Cherokee” > “Jeep dealerships in Los Angeles”
Relevancy
ChoosingThe RightKeywords
Choosing the Right Keywords
• Primary Keywords (5-15)– 50% Broad 50% Long-Tail– 1 page per keyword
• Secondary Keywords (100-500)– 100% Long-Tail– Up to 10 related keywords per page (e.g. “black
electric guitar”, “Taylor acoustic guitar”, “buy a Taylor guitar in Oklahoma City”)
KeywordAnalysisfor PPC
Keyword Analysis for PPC
• Test ALL your keywords– Set up the Google AdWords tracking code (Tools >
Conversions) – See which ones bring you traffic– And which ones bring you SALES/LEADS
Two Announcements
• Social Media Marketing Video:
• Google AdWords Advanced Tactics:
www.TheOutsourcingCompany.com/blog
Questions
Download the Slides and the Spreadsheet Template
www.bit.ly/zeke-keyword-research